Unlike other forms of digital marketing that often use advertisements and SEO strategies to promote a product or service, the field of content marketing explores how the creation of interesting content, such as blog posts, photos, videos, or even playlists, can create brand awareness and increase profits.

Students in Mali have the opportunity to study with individuals from other cultures and are often exposed to subjects from a different point of view. This global awareness might provide access to employment in a number of industries. The primary language of Mali is French.

A masters is earned after students complete an undergraduate degree program. To obtain a masters, you usually need to complete 12 to 18 college courses that often involve completing comprehensive tests and/or a thesis.