Consumer affairs is a worldwide emerging field that examines purchasers in their economic, social, and ecological environment. An advanced degree in consumer affairs is for individuals who want to develop further professionally and develop extra qualifications to be more competitive in the workforce. There are numerous paths that students can pursue, and programs are available worldwide.
What is a Master in Consumer Affairs? Programs combine the core basics of consumer affairs, technology, innovation, and sustainable consumption. You can take classes in consumer behavior, development economics, or behavioral pricing. Once you have basic consumer economics education, you can focus on more functional areas such as research methods in entrepreneurship, strategy and organization, and contract negotiations.
Students can gain a multitude of skills that benefit both their professional and personal lives by obtaining a master's degree. The academic focus centers on the customer in the context of technological developments, products, and services within markets and inside companies. In addition, discussion points for driving innovations and the role of the consumer are chief components of this program.
Earning a master can take anywhere from one to three years, depending on the school. There are many international options, and costs can vary between schools. Individuals should contact specific programs that interest them to determine cost expectations.
Students with a master's degree can find career opportunities in a number of disciplines and fields. These include Consumer Insight Managers and Public Relations Specialists who primarily work in market research to discover target areas that drive creative strategies. They can also lead a team of marketing professionals to identify what consumers want.
Students can enroll on a full or part-time basis. Those people who have busy lives and require more flexibility in the education process should consider attending online courses. Most universities offer the majority, if not all, of their classes in a distance-learning module. To find the right school for you, search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.
The main purpose of the Master Program in Consumer Behavior (MPCC) is to train professionals capable of understanding the role of consumption and consumers in contemporary society, highlighting their social and cultural foundations with the aim of contributing to the increase of the competitiveness of organizations and improvement of collective well-being. [+]
The main purpose of the Master Program in Consumer Behavior (MPCC) is to train professionals capable of understanding the role of consumption and consumers in contemporary society, highlighting their social and cultural foundations with the aim of contributing to the increase of the competitiveness of organizations and improvement of collective well-being.
There are two specific objectives:Develop skills in interpreting, analyzing and evaluating consumer decisions. To promote the verticalization of knowledge about marketing / consumption relations aimed at preparing professionals to work in the areas of marketing and consumption with the application of knowledge in market situations as well as in research. Area of concentration: consumer behavior ... [-]
Consumer Affairs is a worldwide rising field of research and higher education. It analyzes consumers in their economic, social and ecological environment. The study “The Need for Postgraduate Education in Consumer Affairs in the European Union” underlines the demand from corporate and governmental sectors as well as consumer organisations for higher education graduates in this field. [+]
About European Master's Programme in Consumer Affairs (EURECA)
Consumer Affairs is a worldwide rising field of research and higher education. It analyzes consumers in their economic, social and ecological environment. The study “The Need for Postgraduate Education in Consumer Affairs in the European Union” underlines the demand from corporate and governmental sectors as well as consumer organisations for higher education graduates in this field. Furthermore, it is shown a clear gap between demand and provision of high education graduates in Consumer Affairs.
Based on these results the European Commission supports the development of Master’s Programmes in the EU. Following the idea to improve the supply of highly educated and qualified employees in the field of Consumer Affairs, the Aarhus University (Denmark), Technical University Munich (Germany), Wageningen University (Netherlands) and Warsaw University of Life Science (Poland) have established a consortium with the aim of developing the European Master’s Programme in Consumer Affairs (EURECA) which is funded by the European Commission, Directorate General for Health and Consumers. The programme is coordinated by the Department of Marketing and Consumer Research at the Technische Universität München (Germany) and will start in September/ October 2009. The language of instruction is English.... [-]
At the end of Master (MBA) in Product and Category management, the graduates will combine theory with their work experience and display a sound knowledge of Product and Category Management industry.[+]
3 TOP UNIVERSITIES = 1 EUROPEAN DEGREE All students will have in addition to ABMS Diploma a Joint Diploma with University of Dąbrowa Górnicza (WSB) and Taras Shevchenko National University. 3 Top European Universities = Best Virtual/Distance Program = 1 Top European Diploma SWITZERLAND + EU + TOP RANKED 500 Advance Your Expertise at ABMS Connect with learners and leaders just like you in our online master's programs. You will go as far as your mind will take you as a master's student at ABMS. For Professionals The Master's of Product and Category Management (MBA) signifies the next level of achievement in any academic discipline. At the end of Master (MBA) in Product and Category management, the graduates will combine theory with their work experience and display a sound knowledge of Product and Category Management industry. Students are equipped with useful Product and Category Management tools and know-how to enter the labor market and contribute more effectively and efficiently to organizations within this field. The Master (MBA) in Product and Category Management is a study that is useful for students are looking to work in a Shopping Centre (Category Director) or Production Company (Product Director). This course will shape students to become the leader that employees will be looking for. In our master's programs, you will:... [-]
The Master in Psychology and Consumer Behavior of EAE has the objective of giving marketing professionals and entrepreneurs of new projects the right tools to understand the change in consumption, in society and in the economy from the perspective of the citizen he works and consumes, and finds in these two economic activities the centrality of his personal and social development. This understanding derives from the application in the phenomenon of consumption of various paradigms of the social sciences, from behavioral economics to psychoanalysis, through cognitive psychology and pure behavioral and situational analysis through the opportunities provided by the current availability of large masses of data about behavior. [+]
Consumption is a human activity that occupies a central place in our society, which some characterize as a "consumer society". The evolution of economic growth and the emergence of new values in societies as progress is made in social development cause structural changes in the way citizens decide on their lifestyles, preferences and consumption habits. All this in a context of acceleration of social evolution and in the midst of a sustainability crisis of dimensions difficult to grasp.
In this context, the understanding of the evolution of consumption is an excellent observatory of social evolution from an economic perspective with a direct impact on the detection and evaluation of business opportunities and the creation of new values that respond to new social and economic needs. the new ways of life.... [-]
The Master of Design Thinking and Customer Experience aims to create innovation professionals who have the conceptual and practical tools to successfully develop Innovation and Design Thinking processes in companies, focusing on the use of tools and methodological techniques, practicing "empathy" techniques to put themselves in the shoes of potential clients and detect unmet needs, developing their creativity, applying it to the solution of real business problems and reflecting on their own profile as potential innovation professionals, in particular their own attitude in the face of risk, error and uncertainty. [+]
According to a study by ManPower, around 40% of employers show a shortage of talent. The magazine Forbes considers, in one of its articles on the situation of the labor market, that we are not in a crisis of employment but in a crisis of abilities. The professions with a high digital content have given rise to the so-called unemployed professions because there is a lack of professionals in the labor market and companies have entered into a frantic battle to capture and retain these professional profiles. The World Economic Forum conducted a study in which determined that by 2020 among the 10 skills most in demand are creativity, the ability to solve complex problems and critical thinking.... [-]