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12 Masters Programs in Consumer Affairs

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Consumer affairs is a worldwide emerging field that examines purchasers in their economic, social, and ecological environment. An advanced degree in consumer affairs is for individuals who want to develop further professionally and develop extra qualifications to be more competitive in the workforce. There are numerous paths that students can pursue, and programs are available worldwide. What is a… Read more

Consumer affairs is a worldwide emerging field that examines purchasers in their economic, social, and ecological environment. An advanced degree in consumer affairs is for individuals who want to develop further professionally and develop extra qualifications to be more competitive in the workforce. There are numerous paths that students can pursue, and programs are available worldwide.

What is a Master in Consumer Affairs? Programs combine the core basics of consumer affairs, technology, innovation, and sustainable consumption. You can take classes in consumer behavior, development economics, or behavioral pricing. Once you have basic consumer economics education, you can focus on more functional areas such as research methods in entrepreneurship, strategy and organization, and contract negotiations.

Students can gain a multitude of skills that benefit both their professional and personal lives by obtaining a master's degree. The academic focus centers on the customer in the context of technological developments, products, and services within markets and inside companies. In addition, discussion points for driving innovations and the role of the consumer are chief components of this program.

Earning a master can take anywhere from one to three years, depending on the school. There are many international options, and costs can vary between schools. Individuals should contact specific programs that interest them to determine cost expectations.

Students with a master's degree can find career opportunities in a number of disciplines and fields. These include Consumer Insight Managers and Public Relations Specialists who primarily work in market research to discover target areas that drive creative strategies. They can also lead a team of marketing professionals to identify what consumers want.

Students can enroll on a full or part-time basis. Those people who have busy lives and require more flexibility in the education process should consider attending online courses. Most universities offer the majority, if not all, of their classes in a distance-learning module. To find the right school for you, search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

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Master of Science in Family and Consumer Sciences

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New Mexico State University
Las Cruces, USA

Welcome to the Department of Family and Consumer Sciences! We hope you will take a few minutes to see what our department has to offer. We are committed to providing our stude ... +

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Welcome to the Department of Family and Consumer Sciences! We hope you will take a few minutes to see what our department has to offer. We are committed to providing our students with excellent educational experiences that will prepare them to enter the workforce, further their education, and/or engage in community service upon graduation. -
MSc
Full-time
Part-time
2 years
English
Aug 2023
Online & Campus Combined
Campus
Online
 

MSc Strategic Digital Marketing

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Arden Study Centre, Berlin
Berlin, Germany

The MSc Strategic Digital Marketing course delivered at our Berlin campus has been designed to teach you the core principles and skills at use in contemporary marketing. Given ... +

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The MSc Strategic Digital Marketing course delivered at our Berlin campus has been designed to teach you the core principles and skills at use in contemporary marketing. Given the nature of today’s constantly evolving marketing landscape, this course is ideal for both career changers and professional marketers looking to transition into more senior-level roles. The course will provide you with in-demand knowledge of data-driven marketing practices, user experience (UX), and Martech, alongside skills in critical thinking, brand building, leadership, and digital creativity. The course will provide you with the practical skills you need to respond to future changes in marketing technology and consumer experience, and adapt your marketing knowledge to any environment. -
MSc
Full-time
12 months
English
Campus
 

International Master in Marketing Management, Omnichannel and Consumer Analytics

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POLIMI Graduate School of Management
Milan, Italy

The International Master in Marketing Management – Omnichannel & Consumer Analytics (IM4) is a programme that aims to develop the knowledge and skills that a future manage ... +

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The International Master in Marketing Management – Omnichannel & Consumer Analytics (IM4) is a programme that aims to develop the knowledge and skills that a future manager working in marketing should have. This is achieved during the Master by a combination of activities that aim to build a theoretical background for participants but also enable them to apply their knowledge and skills in the real business world, with a particular focus on Italian best practices. Moreover, thanks to the unique collaboration with IBM, Nielsen and UM, students will enter into direct contact with the companies through Business Seminars, Lectures, Workshops and Business Games. -
Master
Full-time
12 months
English
Oct 2023
Campus
 

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Master in Market Research & Consumer Behavior

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IE University
Madrid, Spain

The Master in Market Research & Consumer Behavior is a one-of-a-kind 10-month program, combining consumer psychology with research and analytics methods fully adapted to a ... +

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The Master in Market Research & Consumer Behavior is a one-of-a-kind 10-month program, combining consumer psychology with research and analytics methods fully adapted to a strategic business context. It empowers students to leverage their insight-generation capabilities with hands-on execution. As the world becomes more reliant on technology, it now requires innovation at the speed of light. This program will give you the knowledge and skill set required to guide business strategies and develop actionable plans to address the wants and needs of today's marketplace and anticipate those of tomorrow. Furthermore, it is hand-crafted and constantly updated around the needs of top industry recruiters, making you a top contender for the most competitive roles in the field. -
Master
Full-time
10 months
English
Sep 2023
Campus
 

MSc Marketing and Consumer Psychology

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University of Sussex Business School
Brighton, United Kingdom

This course prepares you for careers building on both disciplines – whether you want to work in marketing or apply psychological theories to the business world. Your studies c ... +

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This course prepares you for careers building on both disciplines – whether you want to work in marketing or apply psychological theories to the business world. Your studies culminate in a research project that bridges marketing and psychology. -
MSc
Full-time
English
Sep 2023
01 Aug 2023
Campus
 

MSc in Economics and Business Administration - Global Marketing and Consumer Culture

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University of Southern Denmark
Odense, Denmark

This unique program prepares you for the changing role of marketing and communication in a fast-paced globalized cultural economy. It teaches you to understand the relationshi ... +

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This unique program prepares you for the changing role of marketing and communication in a fast-paced globalized cultural economy. It teaches you to understand the relationships between marketing and culture as a foundation for adjusting to cultural differences and responding to contemporary challenges and trends in consumer societies around the globe. -
MSc
Full-time
2 years
English
01 Sep 2023
Campus
 

Master in Customer Experience Management

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ESPM – Brasil
São Paulo, Brazil

In the Master in Consumer Experience Management, students will be prepared to: Know and manage the fundamentals of the responsive and customer centric marketing model, knowing ... +

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In the Master in Consumer Experience Management, students will be prepared to: Know and manage the fundamentals of the responsive and customer centric marketing model, knowing how to manage users' purchase and consumption journeys, using both data marketing technologies and tools, integrating them with the multidisciplinary concepts and practices of applied social and behavioral sciences. -
Master
Part-time
4 semesters
Portuguese
04 Apr 2023
Online
 

Master in Trade and Consumer Marketing

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University of Parma
Parma, Italy

The Master’s Degree course in Trade and Consumer Marketing was founded in 2005. It was the first Master in Marketing in Italy and was designed to provide specific training for ... +

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The Master’s Degree course in Trade and Consumer Marketing was founded in 2005. It was the first Master in Marketing in Italy and was designed to provide specific training for the development of marketing strategies and commercial policies of manufacturing, retail, and service companies. It stems from the 50-year-old research activity of the Marketing Area at the University of Parma, a well-known “research school” in the field of retail, distribution and channel management. -
Master
Full-time
Part-time
2 years
Italian
Online & Campus Combined
Campus
Online
 

Master of Science Family and Consumer Sciences Teaching, Research, and Administration

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New Mexico State University Online
Las Cruces, USA

NMSU Online degree programs are designed to serve students who want to pursue a program or course(s) via technology (100% online, hybrid or ITV formats) . NMSU Online offers p ... +

NMSU Online degree programs are designed to serve students who want to pursue a program or course(s) via technology (100% online, hybrid or ITV formats) . NMSU Online offers programs in online and hybrid formats for Certificates, Associates, Bachelors, Masters, Graduate Certificates, and Doctorates, as well as and K-12 NM educator licensure and endorsement programs. The Master of Science Family and Consumer Sciences Teaching, Research, and Administration degree is designed to prepare students to work in agencies and academic settings such as schools, hospitals, rehabilitation, centers, human service facilities, residential programs, or private practice. The program equips graduates to undertake research projects in these settings. The option to write a thesis is available. -
MSc
English
 

Master in Consumer Neuroscience - Blended Learning

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ESPM – Brasil
São Paulo, Brazil

The proposal of this Master is to train professionals who are able to combine knowledge about the brain and the biology of behavior for their applications in the contexts of m ... +

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The proposal of this Master is to train professionals who are able to combine knowledge about the brain and the biology of behavior for their applications in the contexts of marketing and consumption, expanding the way of understanding the market through knowledge and state-of-the-art research tools that can bring a more objective and scientific character on consumer behavior. -
Master
Part-time
4 semesters
Portuguese
04 Apr 2023
Online & Campus Combined
Campus
Online
 

Master in Market Research and Consumer Insights

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ESPM – Brasil
São Paulo, Brazil

One of the objectives of the course is to update and train market research and intelligence professionals, analysts and strategic planning professionals to better use the vari ... +

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One of the objectives of the course is to update and train market research and intelligence professionals, analysts and strategic planning professionals to better use the various methods and techniques of market research and to understand the dynamics and consumption habits. -
Master
Part-time
3 semesters
Portuguese
04 Apr 2023
Online