Master's Degree in Communication in Aragon in Spain

Search Masters Programs in Communication 2018 in Aragon in Spain

Communication

A masters is the first level of graduate coursework and can be obtained after you receive a bachelor’s degree. Earning a masters usually requires two years of full-time study, which amounts to 36 to 54 semester credits.

 

Courses in communication allow students to hone several skills which are invaluable in the modern workplace. This concentration allows for the student to choose from a variety of career options after completing the program from many different industries.

Spain, officially the Kingdom of Spain, is a sovereign state and a member state of the European Union. It is located on the Iberian Peninsula in southwestern Europe. Spanish universities regulate access to their own degrees and they fix the academic fees. They can also offer unofficial postgraduate degrees. The capital city Madrid has possibly the largest number of bars per capita of any European city and a very active nightlife.

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Master's Degree In Marketing And Corporate Communication

San Jorge University / Fundacion Universidad San Jorge
Campus Full time 1 year October 2018 Spain Zaragoza

The Master in Marketing and Corporate Communication (hereinafter BrandPR), who was born in 2007 with the need to train professionals in the marketing and corporate and institutional communication, is today the only Master's Degree and of its kind in Spain, which is linked particularly Marketing and Corporate Communications. [+]

Brand PR: Challenges of Marketing and Communication to new scenarios.

The Master in Marketing and Corporate Communication (hereinafter BrandPR), who was born in 2007 with the need to train professionals in the marketing and corporate and institutional communication, is today the only Master's Degree and of its kind in Spain, which is linked particularly Marketing and Corporate Communications.

Economic, social and business environment is changing at a dizzying rate to, among other realities, the current financial crisis, the new political and social scenarios, new digital communication platforms, globalization, representing undoubtedly new challenges in the way organizations communicate with their stakeholders. These new communication paradigms define the century. Companies and their marketing and communication departments have ceased to dominate the messages to be led to talks and dialogue with customers, users and market. So in the BrandPR program the student will learn to design a plan of digital communication, knowing the impact of Web 3.0 on the strategy of Corporate Communications, learn to manage online communities, to analyze the Web with the latest tools for measuring results, and manage campaigns Video Marketing and Video Blogging, to know the legal aspects of web 3.0 and the design and implementation of search engine campaigns. Besides, the student will learn and deepen the real and practical knowledge of new digital platforms (blogs, social networks, microblogging, etc.), all being aware of how this type of technology platforms spread messages and opinions in real time and global reach, causing both brand image, credibility and reputation of... [-]