Masters in Communication. Objectives: Customer value – the goal of sustainable corporate management In a globalised world, sustainable corporate value can only be created through convincing products and services for customers, who are the focus of attention. Marketing along these lines concentrates on achieving the highest possible customer focus with products and services. This integrative view, which transcends classical marketing, is what the Master’s Programme in Marketing, Services and Communication Management (MSC) is committed to: the programme combines all management disciplines that take their bearings from customers and unites them with the markets and business models of topical industries. Curriculum Marketing, service management and communication and their application areas: The MSC is taught in German and in English. On the one hand, it is based on the functions of marketing, market research, service management and communication, and on the other hand, it provides students with an insight into a great number of up-to-date application areas such as Interactive Marketing, Automotive Marketing or Luxury Brand Management. The selection of these application areas is constantly being updated and is intended to provide students with a well-founded access to specific markets. Another central element is partnerships and project work with companies. In the applied research project, for example, students deal with a real problem with the same practice partners for three semesters. In addition, core studies consist of Independent Electives and the Master’s thesis and are supplemented by Contextual Studies (particularly in sociology, psychology, communication, and languages). Partners The MSC encourages the exchange... [-]

Digital transformation is no longer a future paradigm, but a key reality. The business world is becoming digitalized at an astounding pace and companies actively seek digital visionaries, qualified to leverage their expertise and insight into any corporation that seeks to stay competitive.

This program explores the theoretical and practical foundations, implementation and business models that make up digital business and delivers all key competencies required in the corporate world today.

How You Earn Your Certificate

The Master in Digital Business (60 ECTS) is a one-year program divided into three terms. Each term comprises four courses (4 ECTS each) and one seminar (2 ECTS). Throughout the year, students are also exposed to real-life case studies, games and business simulations. In order to graduate, participants must also complete a business plan (6 ECTS).... [-]

The Master in Brand Management and Communication aims to train a professional figure who, in the company or agency, is able to handle branding activities and to define a brand strategy that matches the tangible values ​​of quality and performance those intangible that are mainly related to differentiation, relevance , esteem and reputation. A complete professional, capable of use with command of both the creative language of strategic design is the coach of the branding process.

Professional Opportunities - The master prepares professional figures who can enter the company, agency, consulting companies, with different roles. For the company: Brand Manager, Brand Specialist, Marketing Manager, Product Manager. For consulting companies: Project Manager, Client Manager, Strategist, Brand Consultant. For the agency: Strategic Planner, Account Manager, Digital Strategist, New Business Manager. For the company: Startupper.... [-]

The digital revolution requires leaders able to understand disruptive technologies and their advantages and consequences, as well leaders able to manage the digital transformation.

WHAT WILL I LEARN?

The Master in Digital Transformation Leadership provides you with a deep understanding of the emerging technologies and gives you the tools to drive successful digital business strategies.

You will be able to develop digital skills such as digital strategy, disruptive technologies, leadership and change management, modern finances, data business, cybersecurity, innovation & creative thinking, among other subjects.

This Master will allow you to lead digital ready business trough:... [-]

Masters in Communication.

The growing demand for professionals in the field of corporate image and identity serves two causes.

On the one hand, the need to communicate effectively, organized and transparently to their external and internal publics; and on the other hand, the emergence of new forms of communication, new channels and supports thanks to information and communication technologies. Therefore, the growing importance of communication in organizations requires specific training in this field. In addition, the constant renewal in the field of corporate identity and image makes the updating of knowledge by professionals essential, as well as facilitating their contact with the structural, methodological and technical innovations that are taking place in the professional field.... [-]

Humanities Master Studies in Audiovisual Media Arts is one of the most innovative and rigorous multidisciplinary training in Latvia. It is rooted in the best traditions of Auteur Cinema and expanded across various specialties: filmmaking, directing of photography, animation, video, and CG generated graphics, interactive 2D and 3D production, and game development.

While comprehensive in its structure to train the future executives in film and television studios, ad agencies, animation studios, creative departments of social networking, and SFX and post-production houses, the program offers its students to specialize in a chosen field via Independent Studies cycle. The minor is declared by a student under auspices of an esteemed faculty member and, generally, in the areas of film directing, art directing, animation, and post-production supervising.... [-]

Starting date: each year, in March and October.

The Master in Marketing and Communications at the Rome Business School is an ideal choice for the professional looking for a world-class degree programme in these subjects, to start or consolidate a successful career in an international environment. The quality of the teaching paid international internships, interniships in USA, Dubai or Europe and the career and networking services on offer all contribute to making this programme the perfect fit for those who seek to excel in the job market and in global business.

Target recipients

The Master’s Degree is designed for all those who are seeking their first exposure to the world of marketing and communications or, for all those who are already working in this environment but are seeking to expand their knowledge of their own field, all within a structured environment. Students interested in taking part of this Master’s Degree are typical:... [-]

Overview

Georgetown’s Executive Master of Professional Studies in Global Strategic Communications prepares you to lead with confidence in today’s complex communications landscape. Designed for communications executives and leaders across a range of industries, our cohort-based program emphasizes the strategic mindset and global outlook that position you for success. You'll have the opportunity to connect with other senior-level communicators, enhance your leadership skills, and gain a deeper understanding of communications in a global context—all without interrupting your career.

*Tuition is subject to change; please check our website for current rates.

Through a blend of online learning** and on-site residencies around the world, our program exposes you to some of today’s most critical communications challenges. You’ll complete one-week residencies in London, Singapore, São Paulo, and Washington, D.C., where you’ll gain hands-on practice tackling complexities such as global communications management, investor relations, corporate social responsibility, and stakeholder engagement.... [-]

Our International Master in Marketing, Digital Transformation & International strategy provides technical and managerial skills to build a career in digital marketing strategies and international development in companies competing in the global marketplace.

It provides students with opportunities to learn from recognized and experienced managers and professionals, as well as to intern in important companies and develop a lasting network in the field.

The previous Italian editions of this Master delivered by our Business School guarantee consolidated experience and relationships with global brands.

At the end of the course, the main areas of placement are multinational companies, web communication agencies, Media Centers, consultancy firms.... [-]

Enrich your professional profile in the public or private sector with high-level intercultural competencies!

New edition starting October 2, 2017

The Master of Advanced Studies in Intercultural Communication (MIC) is a part-time postgraduate program for professionals engaged in managing operational or strategic situations in a multicultural context and in managing multicultural human resources.

Founded in 2004, MIC is the only academic program in Intercultural Communication of its kind in Europe that allows you to pursue your professional activity while studying.

As part of our program you will:

Achieve a higher comprehension of your own culture and the culture of others. Develop a laser focus in analyzing multicultural situations. Gain the necessary skills for mediating conflicts and creating effective solutions. Challenge yourself in intercultural strategic sessions in Asia, N. Africa, and Europe. Make an immediate impact in your organization. ... [-]

Love generating ideas and executing them

The Master’s in Digital Marketing & Communication Program is based on actual cases that will give you the tools to understand and grasp opportunities in an area that is constantly changing. The objective of this Master is to allow each participant to learn how to manage a brand on the Internet.

Course Program

Marketing Strategy & Planning

The main objectives of this module are to develop a critical analysis, of the business objectives of a brand in a connection with its target customers and to develop a comprehensive understanding of the digital strategy that is integrated and directly operable.

Digital Marketing Channels... [-]

There is a huge demand for managers with strategic skills in the media sector. Successfully managing the media business and developing new products requires an extremely broad knowledge of social trends and developments combined with business management expertise. That's why decision makers with sound judgment are in high demand. Macromedia University's Master's degree in Media and Communication Management is aimed at outstanding graduates from the fields of business administration, communication science, and related areas, as well as young professionals from agencies, communications departments, marketing, and media companies, who wish to hold technical and management positions. The course, which takes a firm cross-media approach, develops entrepreneurial thinking and working. All facets of strategic and operational management are combined with a deeper knowledge of business administration, comprehensive project know-how and practical application to case studies. Students learn to see media development in the overall context of social change. Graduates are not only able to understand the media but also to shape and direct them. Students who choose the Media and Communication Management stream can further specialize in the following areas:... [-]

How Can Knowledge Help Us Prevent Confrontation?

How do global transformations affect democratic politics? What is the role of the media in the transformation of contemporary democracies? Why do economic activities result in global and national financial crises and inequality instead of instability and democratization? How does governance affect organizations and communication, and how do governance and organizations structure communication and political and economic activity? These are the questions you will deal with in the Global Politics and Communication program at the University of Helsinki.

Goal of the Pro­gram

Global Politics and Communication is an interdisciplinary and innovative Master’s degree program that addresses the key challenges of globalization from the perspective of media and communication studies, organization research and global political economy. The program emphasizes developing your critical thinking, a necessary skill in many careers.... [-]

The Master in International Communication Management program (MICM) program attracts students from across the globe who possess a broad spectrum of professional interests and experience. Many of our students already work in areas such as corporate communication and public relations, while others come to us from related fields including marketing, brand management, journalism, television, radio, and social media. At the same time, we also welcome professionals from diverse areas who seek a career change. We seek professional men and women who have what it takes to successfully complete the MICM program and who will contribute to the richness of the classroom experience.

Our Philosophy ... [-]

The Zagreb School of Business offers an undergraduate professional study which last three years and upon their completion, students are awarded the academic title baccalaureus/ baccalaurea in marketing and communications (bacc.oec.) and specialist graduate courses which last two years and bring 120 ECTS points. Students are awarded the title specialist (spec.) in marketing and communications. Courses can be taken by regular and external students.

The courses are aligned with the Bologna declaration principles, which enables students to switch to other complementary studies in Croatia and abroad. The Zagreb School of Business entered the Erasmus+ programme which opens doors to a greater mobility of its students and lecturers.... [-]