A master's degree is a postgraduate academic degree. One must already have an undergraduate degree to apply for a master's program. Most master's degree program would require students to complete a master's thesis or research paper.
Communications management is a blend of business management, entrepreneurial focus and creative talent to project a positive image of a company and its products or services. Often, this involves a larger plan for its communications and can focus on brand management or corporate communications.
Germany, officially the Federal Republic of Germany, is a federal parliamentary republic in western-central Europe. The country consists of 16 states, and its capital and largest city is Berlin.
Cologne city is the 4th largest in Germany with a population of over 1 million people. It is a major metropolitan area in the state of North Rhine-Westphalia. As home to around 72,000 students, Cologne has numerous colleges and universities.
Request Information Master's Degrees in Communication Management in Cologne in Germany 2018
This Master's degree is aimed at outstanding graduates from the fields of business administration, communication science or related areas and young professionals from agencies, communications departments, marketing, and media companies, who wish to hold technical and management positions. [+]
There is a huge demand for managers with strategic skills in the media sector. Successfully managing the media business and developing new products requires an extremely broad knowledge of social trends and developments combined with business management expertise. That's why decision makers with sound judgment are in high demand. Macromedia University's Master's degree in Media and Communication Management is aimed at outstanding graduates from the fields of business administration, communication science, and related areas, as well as young professionals from agencies, communications departments, marketing, and media companies, who wish to hold technical and management positions. The course, which takes a firm cross-media approach, develops entrepreneurial thinking and working. All facets of strategic and operational management are combined with a deeper knowledge of business administration, comprehensive project know-how and practical application to case studies. Students learn to see media development in the overall context of social change. Graduates are not only able to understand the media but also to shape and direct them. Students who choose the Media and Communication Management stream can further specialize in the following areas:... [-]