Master's in Communication Management in Europe

Search Masters Programs in Communication Management in Europe 2018/2019

Communication Management

A Masters degree is an academic degree awarded to individuals who successfully denote a higher level of expertise. There are two main types of Masters - taught and research.

Communications management is a blend of business management, entrepreneurial focus and creative talent to project a positive image of a company and its products or services. Often, this involves a larger plan for its communications and can focus on brand management or corporate communications.

There are more than four thousand higher education organizations in Europe, from leading research institutions to small, teaching-focused universities. Europe itself is not as much different than other continents, reaching from the Arctic Circle to the coast of Africa.

View all Master Programs in Communication Management in Europe 2018/2019

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Master's Program in Marketing, Services and Communication Management

University of St.Gallen (HSG), School of Management, Economics, Law, Social Sciences and International Affairs
Campus Full time 18 months September 2019 Switzerland St. Gallen

The Master’s Program in Marketing, Services and Communication Management (MSC) consists of a unique combination of basic managerial disciplines and the markets and business models of relevant industries. With this concept, the MSC exceeds classical notions of marketing. Owing to a combination of thorough theoretical knowledge and projects with partners from practice and research, students are taught an integrated understanding both of corporate management from a customer’s viewpoint, and of customer value generation. [+]

Masters in Communication Management in Europe 2018/2019. Objectives: Customer value – the goal of sustainable corporate management In a globalised world, sustainable corporate value can only be created through convincing products and services for customers, who are the focus of attention. Marketing along these lines concentrates on achieving the highest possible customer focus with products and services. This integrative view, which transcends classical marketing, is what the Master’s Programme in Marketing, Services and Communication Management (MSC) is committed to: the programme combines all management disciplines that take their bearings from customers and unites them with the markets and business models of topical industries. Curriculum Marketing, service management and communication and their application areas: The MSC is taught in German and in English. On the one hand, it is based on the functions of marketing, market research, service management and communication, and on the other hand, it provides students with an insight into a great number of up-to-date application areas such as Interactive Marketing, Automotive Marketing or Luxury Brand Management. The selection of these application areas is constantly being updated and is intended to provide students with a well-founded access to specific markets. Another central element is partnerships and project work with companies. In the applied research project, for example, students deal with a real problem with the same practice partners for three semesters. In addition, core studies consist of Independent Electives and the Master’s thesis and are supplemented by Contextual Studies (particularly in sociology, psychology, communication, and languages). Partners The... [-]

Master in Media and Communication Management

Macromedia University of Applied Sciences
Campus Full time Part time 3 - 4 semesters March 2019 Germany Munich Berlin + 2 more

This Master's degree is aimed at outstanding graduates from the fields of business administration, communication science or related areas and young professionals from agencies, communications departments, marketing, and media companies, who wish to hold technical and management positions. [+]

There is a huge demand for managers with strategic skills in the media sector. Successfully managing the media business and developing new products requires an extremely broad knowledge of social trends and developments combined with business management expertise. That's why decision makers with sound judgment are in high demand. Macromedia University's Master's degree in Media and Communication Management is aimed at outstanding graduates from the fields of business administration, communication science, and related areas, as well as young professionals from agencies, communications departments, marketing, and media companies, who wish to hold technical and management positions. The course, which takes a firm cross-media approach, develops entrepreneurial thinking and working. All facets of strategic and operational management are combined with a deeper knowledge of business administration, comprehensive project know-how and practical application to case studies. Students learn to see media development in the overall context of social change. Graduates are not only able to understand the media but also to shape and direct them. Students who choose the Media and Communication Management stream can further specialize in the following areas:... [-]


Master in Marketing & Communication Management

Zagreb School of Business
Campus Full time 2 years October 2018 Croatia Zagreb

Zagreb School of Business is conducting a specialised professional graduate study in Marketing and communications since 2015. Specialised professional graduate study of Marketing and communications is a 4 semester long programme (2 years), where students can earn up to 120 ECTS points. [+]

The Zagreb School of Business offers an undergraduate professional study which last three years and upon their completion, students are awarded the academic title baccalaureus/ baccalaurea in marketing and communications (bacc.oec.) and specialist graduate courses which last two years and bring 120 ECTS points. Students are awarded the title specialist (spec.) in marketing and communications. Courses can be taken by regular and external students.

The courses are aligned with the Bologna declaration principles, which enables students to switch to other complementary studies in Croatia and abroad. The Zagreb School of Business entered the Erasmus+ programme which opens doors to a greater mobility of its students and lecturers.... [-]


Master in Communication Management - Image Communication (advertising, public relations, branding)

University of Wroclaw
Campus Full time Part time 2 years October 2018 Poland Wrocław + 1 more

Communication Management studies offer a comprehensive approach to external and internal communication of brands, organizations and their image, by means of existing communication systems. Graduates of the program will have acquired theoretical knowledge and practical competencies in the areas of specific aspects of communication of organizations and their external and internal image. [+]

Communication Management studies offer a comprehensive approach to external and internal communication of brands, organizations and their image, by means of existing communication systems. Graduates of the program will have acquired theoretical knowledge and practical competencies in the areas of specific aspects of communication of organizations and their external and internal image (advertising, public relations, branding). They will also have acquired detailed knowledge about the range of work and competences of different units of organizations and companies from the creative industry. The educational goal of the program is to build competences connected with designing (also graphics), perceived as an important element of organizational and brand image.... [-]


Master in Communication and Advertising Management

ESIC Business & Marketing School
Campus Part time 9 months October 2018 Spain Madrid Barcelona + 1 more

The MPC provides the knowledge and tools necessary to successfully address the challenges posed by this new information society where power is, in large part, in the hands of the consumer. The Master in Communication and Advertising Management, is formed by two higher postgraduate courses, which can be studied independently, in which case the degrees would be obtained: Higher Program in Communication Management (PSDC) and Higher Program in Advertising and Digital Environments ( PSDP). [+]

Companies transmit many messages voluntarily and involuntarily. And it is this communication - linked to the human factor - where lies the difference between success and failure in the relationship of companies with the other agents involved in their activity.

The MPC provides the knowledge and tools necessary to successfully address the challenges posed by this new information society where power is, in large part, in the hands of the consumer .

The Master in Communication and Advertising Management, is formed by two higher postgraduate courses , which can be studied independently, in which case the degrees would be obtained: Higher Program in Communication Management (PSDC) and Higher Program in Advertising and Digital Environments ( PSDP) .... [-]


Master's Degree in Communication Management and New Technologies

ESIC Business & Marketing School
Campus Full time 1 year September 2018 Spain Madrid

This Master in Communication Management and New Technologies arises in order to meet the growing demand of qualified professionals in these areas insufficiently explored and offering new and attractive professional opportunities. [+]

This Master in Communication Management and New Technologies arises in order to meet the growing demand of qualified professionals in these areas insufficiently explored and offering new and attractive professional opportunities.

goals

The studies oriented to the proposed degree respond to a need felt by society and companies, and which translates into a growing demand for professionals in the areas of Communication and New Technologies.

Companies and institutions transmit many messages, whether voluntary or involuntary. And it is precisely in communication - linked to the human factor - that there is the real difference between the success or failure in the relationship of companies with the other agents involved in their activity.... [-]


Master's Degree in Senior Management, Communication and Health Management

Instituto de Humanidades y Ciencias de la Salud Gregorio Marañón
Online Full time Part time 1 year October 2018 Spain Spain Online + 1 more

The course develops through the problem-oriented teaching method an update of the most relevant and practical questions that are questioned in the current public and private health management, while also analyzing the new criteria of public-private relationship, which can be necessary in the framework of the new globalized healthcare, emphasizing clinical ethics and health communication as a new paradigm to be considered in the social and health system. Students update the new concepts of health management towards which the XXI century evolves in the European Union and Latin America. Students develop models for solving problems and making decisions according to the practical cases that are presented. [+]

Directors: Dr. Fernando Bandrés.Credits: 60 ECTS.Duration: October - June (one academic year).Modality: Online.Description/>

The model that we propose is designed in a modular way, the Master's degree is based on courses that form graduates of 120 hours each (8 weeks), with an online format and a part blended voluntarily under the following premises:

A certificate of participation will be given for each of the courses.To obtain the diploma, the attendance and evaluation requirements of each of the courses that make up each program must be covered.Courses refer to limited topics within the context of the academic program, but can be taken individually.Upon successful completion of the 4 graduates, the participant may choose to cover 120 hours of tutored work for the preparation of the TFM to be defended before a court and with which you can access a Master's Degree.... [-]

Master in Communication & Cultural Management

Zeppelin University
Campus Full time 1 - 2 years September 2018 Germany Friedrichshafen

In societies of today, knowledge of different cultures and actionability within those cultures are more sought-after than ever. Likewise the demands on communication practices have increased dramatically. For that reason communication skills and cultural knowledge are key qualifications for the 21st century. [+]

In societies of today, knowledge of different cultures and actionability within those cultures are more sought-after than ever. Likewise, the demands on communication practices have increased dramatically. For that reason, communication skills and cultural knowledge are key qualifications for the 21st century.

Our master degree in the field of "Communication & Cultural Management" meets these challenges. Here, students can choose between two different tracks, meaning they can focus on either "Communication and Media" or "Culture Production". On the one hand, graduates of this course learn about and analyze the cultural foundations of present societies, while on the other hand they are enabled, through communicative practice, to play a part in resolving current social issues.... [-]


Master in Brand Management and Communication (in partnership with Landor)

IED – Istituto Europeo di Design Milan
Campus Full time 1 year January 2019 Italy Milan

20th edition - Management, design attitude, business orientation and strategic vision are the distinctive features of the Master course in Brand Management and Communication. Developing brand projects at IED is not just about realising projects, it is about accepting a challenge, observing the present, forecasting trends, and interacting with the most interesting international companies. For this reason, the Master course is organised in collaboration with Landor, one of the most important branding agencies at international level. Companies such as Pomellato, Campari, Ducati, Diesel, KFC, Persol, and Lemonsoda, just to mention few, choose to share their values and expertise with IED students, to find a fresh and multidisciplinary point of view and to develop together a strategic project for their brand. The Master takes place in two editions, the first one in November in Italian and the second in February, in English. The Master is organised in partnership with Landor [+]

THIS COURSE IN HELD IN ENGLISH LANGUAGE.Management, design attitude, business orientation and strategic vision are the distinctive features of the Master course in Brand Management and Communication. Developing brand projects at IED is not just about realising projects, it is about accepting a challenge, observing the present, forecasting trends, and interacting with the most interesting international companies.

For this reason, the Master course is organised in collaboration with Landor, one of the most important branding agencies at international level. Companies such as Pomellato, Campari, Ducati, Diesel, KFC, Persol, and Lemonsoda, just to mention few, choose to share their values and expertise with IED students, to find a fresh and multidisciplinary point of view and to develop together a strategic project for their brand.... [-]


University master in communication direction - online

Universidad Católica San Antonio de Murcia
Online Full time Part time 1 year November 2018 Spain Spain Online + 1 more

The Director of Communication (DIRCOM), stands as a professional of a complex and heterogeneous formation, as well as a deep knowledge of the institution in close relation, therefore, with the General Directorate. [+]

General information Modality : online Beginning : November Duration : 1 academic year ECTS Credits : 60 Price : € 4,000 (€ 4,000 / non-EU) Director : Joan Costa Presentación

Due to the growing need in the current business landscape, which demands professional profiles trained to manage the strategic direction of communication that any company must face, this Master is born in order to respond to this current need of organizations.

The Director of Communication (DIRCOM), stands as a professional of a complex and heterogeneous formation, as well as a deep knowledge of the institution in close relation, therefore, with the General Directorate.

GOALS

Among the objectives of this Master, is to train managers for the new information economy and the knowledge society, as well as to contribute in updating and improving the knowledge and skills of professionals in any of the areas of The communication, applied both within the companies and through external consultancy.... [-]


Master's Degree in Communication Management

Universidad Europea
Campus Full time 9 months October 2018 Spain Alcobendas

Managing a company's communication is much more than writing press releases, press releases or organizing events. Today the market requires people prepared to make decisions in a global environment, knowing how to connect communication with business strategy. [+]

Managing a company's communication is much more than writing press releases, press releases or organizing events. Today the market requires people prepared to make decisions in a global environment, knowing how to connect communication with business strategy. If your future is to act as DIRCOM, at the Universidad Europea we will prepare you to be able to transfer messages and ideas from the company in any of its forms, online and offline, adding value.

In addition, and from the moment you register, you will be part of the DIRCOM Association, which will give you access to a professional network of more than 1,000 managers and communication experts, training sessions and access to material of interest.... [-]


Master in Art Direction

Accademia di Comunicazione
Campus Full time 8 months October 2018 Italy Milan

The perfection of an image is not enough, it is like the beauty of a face: if it is not expressive it does not give us emotions. The image must be, in combination and integration with words, the metaphorical expression of the concept / heart of the communication strategy. It must create emotions, it must make people dream, it must also transgress from the parameters of beauty and / or technical perfection, it must be remembered and not forgotten. [+]

The perfection of an image is not enough, it is like the beauty of a face: if it is not expressive it does not give us emotions. The image must be, in combination and integration with words, the metaphorical expression of the concept / heart of the communication strategy. It must create emotions, it must make people dream, it must also transgress from the parameters of beauty and / or technical perfection, it must be remembered and not forgotten.

It is not enough to be an art director, one must be an art director: this profession is increasingly difficult, today we are all soaked and now saturated with images, it is the new, the different that catches our attention and still fascinates us.... [-]


Master's in communication management, public relations and protocol

European Open Business School
Online Full time Part time September 2018 Spain Madrid

What students get to the end of our training event is ... [+]

Master in Communication, Public Relations and Protocol

What students get to the end of our training activity is the following:

High organizational skills, leadership and management Adaptability to change and technological innovation. Ability to provide strategic and operational plans in senior management of the company. Habit of teamwork. Critical analysis and capacity for abstraction. Fast identification, problem analysis and solving them Open to the socio-economic and cultural environment mentality. Learn to take responsibility.

As a senior, both personal and professional development of their daily activities, eventually transforming the productivity cost training for businesses and organizations cultural enrichment.... [-]


Master in community manager

CEREM
Online Full time 6 months September 2018 Spain Madrid

For companies in the XXI century is essential not only be on the net but to generate and maintain a good reputation [+]

For companies in the XXI century is essential not only be on the net but to generate and maintain a good online reputation to strengthen their image. It is estimated that over 40% of companies in the world use social media to conduct market research and manage their brands.

However, very few companies have been successful in their strategies and social media. As a result, they have begun to incorporate the working world experts in managing virtual communities or community managers. If a company cares about their reputation online care needs a Community Manager who will act as ambassador of the company on the Internet.

The objective of this Master is to train professionals to use the media and social networks as a communication tool and to be able to define, implement, manage and evaluate a social media plan that is properly integrated into the strategic plan of the company.... [-]


Master in Audiovisual Management

Media Business School
Campus Full time 9 months September 2018 Spain Madrid Ronda + 1 more

Mega plus is a nine-month, project-­based, Master's programme geared to young professionals wishing to fast-track their careers in the entertainment industry through specialised training in [+]

Mega Plus - European Master in Audiovisual ManagementSupporting a new generation to thrive and succeed June 2013 –March 2014 mega plus is a nine-month, project-­based, master's programme geared to young professionals wishing to fast-track their careers in the entertainment industry through specialised training in audiovisual company management and content production. mega plus is designed to prepare the next generation of industry entrepreneurs and executives to enter the sector with the skills and know-how required to operate in a digital, audience-driven industry, adding value to the projects and companies they work with.With a 90% job placement rate Mega has become a renowned reference both for young professionals who want to enter and grow in the entertainment sector and for European audiovisual companies seeking new business talent. course content Project Development (creative development, transmedia storytelling, collaboration process and identifying target audience); Project Strategies and Business Planning; Project Financing; Project Analysis, Packaging and Positioning; Physical Production (Film & TV); Distribution (cross­‐platform); marketing (traditional and digital); International Markets, Sales & Acquisitions; Legal & Business affairs; Company Management and Business Administration; Developing Crossmedia Financing, Production and distribution Strategies; the New Television Industry; Presentation and Communication Skills; and Leadership and Management Skills.... [-]