The communication design expert focuses on tooling marketing messages to influence consumer behavior. Often, this includes skills such as copywriting, art direction, graphic design, campaign management and the careful selection of media channels for maximum effect.
Lisbon is Portugal's capital city and has a population of more than 500,000 persons within its administration. With the European Union, Lisbon comes 11 in terms of population and among the oldest cities on earth. There are 3 leading universities in Lisbon namely; Lisbon University, Technical University of Lisbon and the New Lisbon University.
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The frequency Digital Strategic Communication in the Graduate has the overall objective to provide students with theoretical and practical skills that promote and assist the integration of digital communication and information media in the strategic management of an organization, brand, product, person or service. [+]
Communication professionals (consultants, publicists, consultants, public relations, marketers); recent graduates from the fields of communication and the like; human resource managers; professional information technology; trainers; and interested in Digital Communication in general.OBJECTIVES
The frequency of Digital Strategic Communication Graduate It has the overall objective to provide students with theoretical and practical skills that promote and assist the integration of digital communication and information media in the strategic management of an organization, brand, product, person or service.
Specifically, the objectives include:
THE. Recognize the validity of digital communication tools in strategic terms; B Planning organizational communication processes in the digital environment; C Define and recognize tactics that increase the effect of communication messages in the digital environment; D Managing online presence through change management actions, crisis management and reputation management; E Monitoring and evaluation results online presence and communication investment (ROI); F Optimize and direct communication results, channeling them to overcome objectives: meaning, influence, authenticity and accountability.... [-]