By studying the Master in Marketing and Commercial Management in Madrid you are preparing yourself to hold positions in companies such as director or marketing manager, brand manager, commercial manager or product manager, among others. This Master’s Degree is also highly recommended if you are an entrepreneur or are thinking about starting a business.

Throughout the course, you will learn about important issues in the field of marketing such as consumer behaviour, the importance of brand image management or the way digital media operates. All while being surrounded by experts in the different fields and using a study methodology that facilitates learning.

You will also gain access to our Career Opportunities Programme, where you will find internships and job offers that are tailored to your preferences.... [-]

The University Master's Degree in Commercial Management of the URJC has a specific high-level program that will prepare you to assume managerial functions in the field of marketing, commercial organization and business.

This degree allows you to combine the officiality of a university program with the practicality, experience and professionalism of the company, in a business school of international prestige.

You can also obtain the Master's Degree in Marketing Management from ESIC by taking 12 additional credits of the program or access the Doctorate Program.

Educational foundations of the Curriculum/>

The Master's Degree Program in Commercial Management (URJC) has been designed taking into account the general principles listed in art. 3.5 of the aforementioned Royal Decree and the definition of the training objectives in the form of academic and professional competences in which the student must be trained. The main objective of the degree is to provide a proper and post-graduate scientific education in relation to the Marketing and Commercial Management, transmitting knowledge as well as providing managerial skills. The formative action of the master is based on combining scientific rigor with business reality, integrating theory and practice, with a methodology based on dialogue and the exchange of experiences, reflection on "cases", training with business "simulators" and, as a basis, the development of the capacity for analysis and synthesis and an overview of the meaning and responsibilities of the work itself.... [-]

Master of reference in Spain in the field of marketing and business.

The Master in Marketing Management and Business Management (GESCO) is the reference master in order to assume managerial functions in the field of marketing, commercial organization and business.

With an annual review of its contents, the differentiation of this program against others is its degree of updating to the latest market needs and its digital approach in which the business world of the future will develop.

characteristicsMaster's program with great business recognition, which significantly improves the employability of those who attend it. You will be considered one of the best trained Marketing professionals with great professional development opportunities in the market.It has current contents of Marketing and Management development and management skills.... [-]

Master online showing keys to attract, sell, satisfy and retain customers

Presentation of the Master in Marketing and Sales Management

At present, the business environment is changing rapidly. The impact of technological advances, globalization of markets, the change in the balance of power in favor of consumers, the competitive environment and the declining brand loyalty, among other trends are changing marketing strategies and how they are distributed and marketed products and services. Consumers are increasingly demanding and have more information, so they have very clear what they want and where to get it.

Oversupply and the difficulty to differentiate draw a competitive landscape and augment the need to focus on the client.... [-]

Study the Online Master in Marketing Management and Commercial Management Will offer you the opportunity to work in the next years in companies of the sector as Marketing manager Product Manager, Among other positions. This will open many doors to you, since today is a fundamental factor in the success of companies, regardless of the sector that they are. Even if you have initiative and entrepreneurial spirit, you can create your own business.

In addition, if this were not enough, you will get a Own university degree issued by UVIC University, Which gives more recognition if it fits this course. The study of the different areas of marketing (Neuromarketing, Tic Marketing, Digital Marketing ...), of the Analysis of commercial management And the operation of the sales force, among others, will allow you to be prepared to enter the world of work with guarantees.... [-]

There are Scholarships and Aids options

Current markets draw a new reality of emerging paradigms associated with new groups of consumers, with new patterns of behavior and their way of relating. Currently marketing is essential in the design of successful business strategies.

Definition of the program

This master's degree is an opportunity to learn the keys to how new markets operate, how new consumers behave and what is the leadership role that new marketing managers must adopt to achieve business success in a context like the current one.

What makes this master unique?Collaborations with companies of national and international prestige.Global vision of the international market.Training of business leaders.Technological Management of Marketing and Digital Marketing.International faculty with extensive academic and research experience and marketing managers in companies.Labor outcomes with high demand indexProfessional outings... [-]

A globalized market, e-commerce and empowerment through marketing to position themselves in the market, becomes an opportunity in which good training in this field can make a difference. Therefore, this Master in Business Management, Marketing and Advertising, will create the profile worker or employer required by this market.

GOALS The student who pursue this Master, will have the knowledge to develop strategies and marketing policies taking into account all associated with the sale of products and services that allow them to increase sales of your business, or business factors for working or go to work, so that the client receives from first contact through the buying process and ending after-sales service, the highest quality possible. The primary objective is to acquire managerial and leadership for the management of human and digital resources to manage marketing campaigns excellent skills. The e-commerce and digital marketing will be key pieces that the student will get master. Professional practices ... [-]