Search Masters Programs in Commerce 2019 in Madrid in Spain

Master in Business Management and Marketing

specializing in making business decisions and marketing training

The current economic development and the need for companies to be competitive are constantly creating innovations in national and international markets.

The complexity of management due to unpredictable trends themselves and the diversity of habits makes it increasingly important specialized and updated training to train the sales and marketing managers to create and dominate business initiatives valid for different business scenarios.

Our business school recognizes this need by providing the training program required by employers, consultants and business consultants, executives and middle managers and professionals interested in expanding their knowledge in the field of trade and marketing.... [-]

Tourism is one of the sectors that has changed the most in the world in recent decades. In countries such as Spain, it is clearly the most dynamic sector with the most growth in general, driven by the professionalization of functions and the incorporation of specific technologies. This radical change is not only given from within the sector but also from outside, subject to the push that the internet represents and changes in consumer habits. Unlike what happened a few years ago - when customers went to travel agencies - the client is currently an active part in the process of searching, planning and booking their trips and services through the Internet, without any need to resort to intermediaries. The volatility of prices caused by the immediacy of the new online agencies, the overwhelming offer of hotel beds, low-cost flights has generated a generalized increase in global tourism and, consequently, have made the competitiveness of the entire sector grow.... [-]

Modalities:

Our Master in Neuromarketing and Responsible Trade, a master's degree in different modalities, full-time, part-time, and online will start from next October for the academic year 2019-2020. A program of excellence, unique, truly transformative and innovative to fully develop their talents and skills for a conscious management of companies and organizations.