Elegido entre los 5 mejores Másteres especializados en el área de Empresa en España según Ranking de El Mundo 2015.

El Máster Universitario en Comercio y Relaciones Económicas Internacionales permite descubrir y analizar las implicaciones y los factores claves del mundo de los negocios y de las relaciones internacionales.

Esta titulación muestra al estudiante cómo son las estrategias empresariales globales y qué instrumentos se aplican al comercio exterior, al mismo tiempo que profundiza en las claves políticoeconómicas de las economías más competitivas y de los países emergentes. También se enseña a gestionar procesos de crisis, fusiones, expansiones e integraciones con otras compañías.... [-]

Master in Business Management and Marketing

specializing in making business decisions and marketing training

The current economic development and the need for companies to be competitive are constantly creating innovations in national and international markets.

The complexity of management due to unpredictable trends themselves and the diversity of habits makes it increasingly important specialized and updated training to train the sales and marketing managers to create and dominate business initiatives valid for different business scenarios.

Our business school recognizes this need by providing the training program required by employers, consultants and business consultants, executives and middle managers and professionals interested in expanding their knowledge in the field of trade and marketing.... [-]

1. PRESENTATION

Who is the course for? The Master in Business Management is designed for professionals and university graduates, with experience in business management, who are interested in deepening the new tools and specific strategies of the commercial field.What are your objectives? The Master in Business Management proposes to give an efficient and effective response to the new challenges of the national and international business environment, guiding the optimization of the commercial management of any company.

What are the requirements to access? To access the Master in Business Management the student must have a university academic degree (bachelor, diploma or engineer).

2. METHODOLOGY... [-]

1. PRESENTATION

Who is the course for? The Master in Business Management is designed for professionals and university graduates, with experience in business management, who are interested in deepening the new tools and specific strategies of the commercial field.What are your objectives? The Master in Business Management proposes to give an efficient and effective response to the new challenges of the national and international business environment, guiding the optimization of the commercial management of any company.

Where is the training provided? In our offices in Madrid and Barcelona, ​​blended or blended .

What are the requirements to access? To access the Master in Business Management the student must have a university academic degree (bachelor, diploma or engineer).... [-]

Why study an Official Master's Degree in Marketing Management with a Specialty in Commercial Management?

An extraordinarily competitive and changing global environment like the present one poses new challenges for future managers and managers of the marketing, communication and sales-sales departments.

The Official Master in Marketing Management allows you to develop the skills and abilities necessary to assimilate the most advanced analytical, strategic and operational concepts in the field of marketing.

It is an official degree from the Polytechnic University of Catalonia (UPC).

Program of the Official Master in Marketing Management with a Specialty in Commercial ManagementMarketing planning process in organizationsMarket research, information management and decision makingFinancial impact of strategic decisionsMarketing in digital environmentsCreation of value in the companyDelivery of value to the customerSales and marketing strategiesManagement of clients and key accounts: new model of commercial organizationCommercial marketing strategies focused on the customerMaster directed to:... [-]