Why study an Official Master's Degree in Marketing Management with a Specialty in Commercial Management?

An extraordinarily competitive and changing global environment like the present one poses new challenges for future managers and managers of the marketing, communication and sales-sales departments.

The Official Master in Marketing Management allows you to develop the skills and abilities necessary to assimilate the most advanced analytical, strategic and operational concepts in the field of marketing.

It is an official degree from the Polytechnic University of Catalonia (UPC).

Program of the Official Master in Marketing Management with a Specialty in Commercial ManagementMarketing planning process in organizationsMarket research, information management and decision makingFinancial impact of strategic decisionsMarketing in digital environmentsCreation of value in the companyDelivery of value to the customerSales and marketing strategiesManagement of clients and key accounts: new model of commercial organizationCommercial marketing strategies focused on the customerMaster directed to:... [-]

1. PRESENTATION

Who is the course for? The Master in Business Management is designed for professionals and university graduates, with experience in business management, who are interested in deepening the new tools and specific strategies of the commercial field.What are your objectives? The Master in Business Management proposes to give an efficient and effective response to the new challenges of the national and international business environment, guiding the optimization of the commercial management of any company.

What are the requirements to access? To access the Master in Business Management the student must have a university academic degree (bachelor, diploma or engineer).

2. METHODOLOGY... [-]

1. PRESENTATION

Who is the course for? The Master in Business Management is designed for professionals and university graduates, with experience in business management, who are interested in deepening the new tools and specific strategies of the commercial field.What are your objectives? The Master in Business Management proposes to give an efficient and effective response to the new challenges of the national and international business environment, guiding the optimization of the commercial management of any company.

Where is the training provided? In our offices in Madrid and Barcelona, ​​blended or blended .

What are the requirements to access? To access the Master in Business Management the student must have a university academic degree (bachelor, diploma or engineer).... [-]

Master in Business Management and Marketing

specializing in making business decisions and marketing training

The current economic development and the need for companies to be competitive are constantly creating innovations in national and international markets.

The complexity of management due to unpredictable trends themselves and the diversity of habits makes it increasingly important specialized and updated training to train the sales and marketing managers to create and dominate business initiatives valid for different business scenarios.

Our business school recognizes this need by providing the training program required by employers, consultants and business consultants, executives and middle managers and professionals interested in expanding their knowledge in the field of trade and marketing.... [-]

More expansion, greater competitiveness

Tourism is one of the sectors that has changed the most in the world in recent decades. In countries such as Spain, it is clearly the most dynamic sector with the most growth in general, driven by the professionalization of functions and the incorporation of specific technologies. This radical change is not only given from within the sector but also from outside, subject to the push that the internet represents and changes in consumer habits. Unlike what happened a few years ago - when customers went to travel agencies - the client is currently an active part in the process of searching, planning and booking their trips and services through the Internet, without any need to resort to intermediaries. The volatility of prices caused by the immediacy of the new online agencies, the overwhelming offer of hotel beds, low-cost flights has generated a generalized increase in global tourism and, consequently, have made the competitiveness of the entire sector grow.... [-]

Chosen among the 5 best specialized Masters in the area of ​​Business in Spain according to Ranking of El Mundo 2015.

The Master's Degree in International Trade and Economic Relations allows us to discover and analyze the implications and key factors of the world of business and international relations.

This degree shows the student how global business strategies are and what instruments are applied to foreign trade, while at the same time delving into the political-economic keys of the most competitive economies and emerging countries. It is also taught to manage crisis processes, mergers, expansions and integrations with other companies.

The objective is to create experts in international business, in international economic relations and in foreign trade management with a practical and operational vision of the sector, while fostering the spirit of entrepreneurship and creativity.... [-]