Masters 2017 in Bogotá Colombia. Maestría que muestra las claves para atraer, vender, satisfacer y fidelizar Presentación del programa en Marketing y Dirección Comercial En la actualidad, el entorno de negocios está cambiando a gran velocidad. El impacto de los avances tecnológicos, la globalización de los mercados, el cambio en el balance de poder en favor de los consumidores, el entorno competitivo y la cada vez menor lealtad a las marcas, entre otras tendencias, están modificando las estrategias de marketing y la forma en que se distribuyen y comercializan productos y servicios. Los consumidores son cada vez más exigentes y disponen de más información, por lo que tienen muy claro lo que quieren y donde obtenerlo. El exceso de oferta y la dificultad para diferenciarse dibujan un panorama muy competitivo y acrecientan la necesidad de centrarse en el cliente. En este entorno, las organizaciones necesitan profesionales del marketing y del área comercial capaces de liderar con éxito la correcta combinación de tres elementos: una sólida formación y conocimientos de marketing y comercial, habilidades necesarias para saber dar respuesta al entorno y al mercado actual, y capacidad para conectar con los clientes y estructurar una red de ventas eficaz. La Maestría en Marketing y Dirección Comercial tiene como objetivo desarrollar los conocimientos técnicos, estratégicos y habilidades personales para formar directivos innovadores, con una amplia visión de la empresa y capaces de afrontar los retos que plantean las direcciones de Marketing y Comercial actual. Todo ello desde dos puntos de vista: Una... [-]

Coaching y técnicas de liderazgo para directivos Presentación de la Maestría en Coaching Directivo y Liderazgo de OBS El coaching es una técnica que nos acerca al logro de objetivos permitiéndonos desarrollarnos personal y profesionalmente. Es una competencia que nos ayuda a pensar diferente, a mejorar las comunicaciones que mantenemos y profundizar en nosotros mismos. Esta herramienta es de gran valor para la gestión de empresas, así como para el desarrollo personal en lo relativo en la obtención de metas tanto personales como profesionales. La razón de ser de este programa, es dar una respuesta de calidad a las necesidades de formación de aquellos profesionales que desean formarse para ejercer de coaches en el futuro o de las personas que deseen incorporar los beneficios del coaching en su gestión de personas y en el logro de sus objetivos. Para ello hacemos un abordaje integral considerando tanto la parte competencial de desarrollo personal, como el desarrollo de la inteligencia emocional, las habilidades y destrezas del coaching ejecutivo y personal, así como el coaching de equipos. Nuestra formación, además de las herramientas para tu desarrollo personal y la mejora de tu equipo, te garantiza una alineación con la International Coach Federation (ICF) y un acompañamiento personalizado hacia la posible obtención de tu acreditación como coach. Certificación de competencias sobre habilidades Directivas y Liderazgo A lo largo del programa se desarrollará esta certificación en cuatro fines de semana (50 horas), en los meses de Julio, Octubre, Diciembre 2017 y Marzo 2018. OBS reconocerá... [-]

Masters 2017 in Bogotá Colombia. The Master is designed for professionals interested in designing and implementing strategies own digital tools for maximum profitability in digital environments. Born with the need to create a number of marketing techniques that enable the company to attract potential customers. It is based on the processes of attraction, conversion and automation, so that in the last step the complete identity of the visitor to the web is achieved. Thus, a more targeted advertising can be done. GOALS Design, develop and manage a Digital Marketing Plan, consistent with the General Plan of Marketing. Have a strategic vision of social networks and what, how and when they can add value to the marketing plan. Choose and apply digital marketing tools to achieve the objectives in each of the marketing strategies Create effective campaigns online, analyze the results and make the right decisions Study the communicative paradigm change and the emergence of digital reputation. Form in the design and implementation of strategic plans open. Knowing the management of virtual communities and the link between digital and analog. Analyze successful cases of community management. Provide competitive advantages to companies [-]

With University Accreditation Accidents and diseases due to work are a scourge for the company that suffers. Affect productivity and impair the working environment. Reduce their frequency and severity is the task of professionals prevention of occupational hazards. With the Master in prevention of occupational hazards the student will learn to design a plan of prevention of occupational risks to achieving the objective of reduce the incidence of accidents and illnesses at the company. GOALS Knowing preventive techniques from different disciplines of occupational health and safety and their implementation. Knowing the international and national legislation on occupational safety and health. Learn the techniques of adult education. Learning to develop plans for prevention of occupational hazards. Knowing and applying systems and safety management based on standard OHSAS 18000 health. [-]

Masters 2017 in Bogotá Colombia. The economic situation has changed rapidly in recent years. Increasing globalization and technological level change are two of the aspects that have most influenced the evolution of the business world, generating a large increase in trade in goods and services. Therefore, the current company arises almost as an obligation the right knowledge of logistics and transport, both nationally and internationally. The Master in Logistics and Transport aims to provide students with the knowledge and skills that allow them to efficiently manage both areas, described as crucial to cope with increasing competitiveness and continuous technological change. With this Master, students will acquire: professional skills Study the different logistics processes inherent to a company, focusing on aspects such as procurement, production, storage, distribution and transportation of products. Learn how to improve an existing store or designing a new facility successfully. Practically know the main techniques and procedures for inventory management and provisioning. Studying different management procedures must meet at customs goods entering or leaving the Community customs territory and regimes of import, export and economic customs. Provide a comprehensive view of the management process of national and international transport, and a scenic tour through each of its phases. personal skills analytical and synthetic ability to solve complex problems. Ability to think financial perspective. Communication and negotiation skills Understanding of the current socio-economic reality. You can make inquiries and request tutorial of this training program by completing the form MORE INFORMATION. [-]

The program is designed for the participant to acquire expertise in financial accounting, corporate, cost and taxation, so that for taking over the accounting and tax effective business management and other business skills. Students will acquire: Skills for Ability to perform and understand the entire accounting process of a company. Ability to prepare the actual accounting in order to transfer it to the tax assessments Performing economic and financial analysis of the company A full study of the profitability of the company through cost accounting and balance sheet analysis. analytical and synthetic ability to solve complex problems. Capacity for the development of the legal and tax in a broad context. You can make inquiries and request tutorial of this training program by clicking MORE INFORMATION. [-]

Masters 2017 in Bogotá Colombia. The aim of this course is to acquire the necessary knowledge on the basis of organizational analysis from the point of view of management skills. Train workers to acquire the necessary for the performance of work in the new cultural frameworks of the current production system transversal skills. You can make inquiries and request tutorial of this training program by completing the form MORE INFORMATION. [-]

Master in Cultural Management

The Master’s Degree in Cultural Management is an on-campus academic program offered in Colombia with the possibility of accessing a double Master’s Degree in Art Market and Art-Related Companies Management granted by Universidad Antonio de Nebrija (Spain).

This master’s degree provides consultants, managers, entrepreneurs, government leaders and researchers with advanced knowledge and competencies in order to understand, design and manage cultural processes, programs and projects in governmental and private organizations.

It is aimed at responding to globalization demands modifying processes related to the creation, production, dissemination, consumption and appropriation of cultural goods and services. It also aims at contributing to the qualification of professionals involved in the administration and management of cultural companies, and even to the implementation of culture-related projects in order to develop managerial skills. The Master’s Degree in Cultural Management increases organizational management capacity and fosters business partnerships, research development generating and transferring knowledge in production chains, and the economic dimension of the cultural sector.... [-]

Master in Process Engineering

The Master’s Degree in Process Engineering - MIP (from the Spanish Maestría en Ingeniería de Procesos) is an on-campus “deepening master’s degree” offered in Colombia along with the possibility of being granted a double master’s degree: International Master of Business Administration - MBA, granted by the Institut Supérieur de Gestion - ISG (Paris, France).

This master’s degree is designed to academically train managers, consultants, and process managers under an entrepreneurial vision for them to increase business competitiveness through resource management and process management, and increase productivity of manufacturing activities and services. In this regard, companies will be able to respond to domestic market growing needs and to global standards addressed to internationalization.... [-]

Master in Financial Management

The Master’s Degree in Financial Management is an on-campus “deepening master’s degree” offered in Colombia along with the possibility of being granted a double master’s degree:

International Master of Business Administration - MBA, granted by the Institut Supérieur de Gestion - ISG (Paris, France).

The Master’s Degree in Financial Management is an academic program that allows students to develop their skills, abilities and competencies for analyzing, interpreting and creating accurate strategies for solving financial and stock-exchange issues under a local and international perspective.... [-]

Master in Innovation

The Master’s Degree in Innovation is an on-campus “deepening master’s degree” offered in Colombia along with the possibility of being granted a double master’s degree in Business Administration (MBA) specialized in Management of Technology Companies from Universidad Antonio de Nebrija (Spain).

This master’s degree is designed to train managers, consultants, entrepreneurs, government leaders and researchers in advanced knowledge and skills with the purpose of understanding, designing and managing programs to promote innovation within companies, as well as in the skills necessary to lead the different stages of this kind of projects.... [-]

Master in Digital Marketing

 

The Master’s Degree in Digital Marketing is an on-campus “Deepening Master’s Degree” offered in Colombia along with a double degree granted by Universidad Antonio de Nebrija (Spain).At Universidad Antonio de Nebrija, this Master’s Degree is led by the Faculty of Communication Sciences. At Universidad EAN, it is coordinated by the Faculty of Postgraduate Studies.

It is designed with the purpose of training senior managers, consultants and researchers with competencies and knowledge on digital marketing. Such training is conducted through the use of Information and Communication Technologies (ICT), and through the teaching of the latest techniques of digital marketing and advertising. Similarly, it aims at training professionals able to work in digital marketing and advertising fields, thus providing advanced knowledge, competencies and skills needed to be in charge of the online communications area for governmental and private organizations; of the planning and strategic development of digital marketing campaigns; and of the optimization, management and positioning of brands in social media; as well as those needed to manage the digital communication and image of web projects, amongst other.... [-]

Master in Project Management

Universidad EAN creates leaders in project management, who work as managers and consultants and researchers on national and international projects. The Master’s program in Project Management from the Universidad EAN contributes to economic, political and social development through the contribution of graduates in public or private organizations, leading projects from the point of design, in planning, implementation, monitoring and in its closing.

The Master’s in Project Management from Universidad EAN gives a complete and comprehensive vision in Project Management. The program covers the context in which the manager carries out the activities, techniques and tools needed to effectively manage projects and techniques in individual and collective human resource management direct in meeting project goals and stakeholder interests.... [-]

Master in Organizational Management

The Master’s in Organizational Management that is jointly offered by Universidad EAN and Université du Québec à Chicoutimi, -UQAC is a program which develops professional competencies in management in its students, allowing them to assume responsibilities in the highest levels of management in the organization. The program has added and distinctive value and contributes to the development of professionally qualified Master’s students who may work as consultants and assessors in different areas of the private and public sector.

The program is a social and academic platform where students are in contact with theories and concepts in senior management and are able to confront the reality of organizations so as to provide the required competencies and simultaneously bring innovative ideas as well as improve and create competitive organizations in modern, globalized environments.... [-]

Master's in Business Creation and Management

The Master’s program in Business Creation and Management is offered in Colombia throughand academic agreement between Universidad EAN and Universidad Antonio de Nebrija (Spain). The program is headed at Universidad Antonio de Nebrija by the School of Postgraduate Studies, with the participation of the Confederación Iberoamericana de Jóvenes Empresarios (CIJE). At Universidad EAN, the program is offered jointly through the Faculty of Postgraduate Studies and the Faculty of Distance Education and in collaboration with Red de Jóvenes Empresarios Exportadores de Colombia (REDEXPO). The program aims to create managers and Colombian, Spanish and Latin American business people in general, in order to help businesses realize their full potential and in so doing, sustain the economic growth of both the business and the country’s economy in upcoming years.... [-]