The Master in Business Design is the result of the "Cultural Project", which meets and feeds managerial skills. The purpose of the Master is to train designers capable of designing strategic plans for companies, communities and start ups, able to fuse design to marketing and communications.
Discover. Coordinates. Mind the details. The Master in Business Design is the result of the "Cultural Project", which meets and feeds managerial skills. The purpose of the Master is to train designers capable of designing strategic plans for companies, communities and start ups, able to fuse design to marketing and communications. The student in Business Design analyzes the problems, designing and verifying the solutions, to create successful strategies and to design work in a global perspective. In fact the primary purpose of the Master is to bring quality in the territory, services, and social businesses, maintaining the high profile of a comprehensive vision that enhances the brand, the market and the industry. Educational and interdisciplinary, the Design in Business Studies program creates new relationships between the business world and the world of design, powered by the constant exchange of information and collaboration with the world of entrepreneurs and professionals.
The course is open to graduates in economics, humanities or design, that are interested in acquiring organizational and management skills with a multidisciplinary approach.
Students who will face the path of the Master will take both managerial career paths covering business roles of a specialized nature, both transversal roles in architecture studios, communication agencies and marketing or consulting and services.
The Master in Business Design at Domus Academy provides the knowledge and the strengthening of the processes of the Made in Italy, to speed them up, make them larger and optimize them, and a business management based on the research and development of meanings that conceives the work with a view to a global project, capable of enhancing the brand, the market and the sector. The course in Business Design is a continuing process that aims to develop new ideas, in order to pack them and launch them into new markets.
The Master in Business Design is based on a workshop, supported by workshops, tutorials, lectures, field exercises and projects followed by professional experts, through a pro-active relationship with the Course Leader and Project Leader.
The program is organized into four main modules lasting eight weeks each including courses and workshops, followed by a period of internship of eight weeks and a final presentation of the portfolio.
The workshops are projects assigned to students who give a specific knowledge according to the syllabus of the Master's degree. The workshop begins with the presentation of the brief defined by the faculty in collaboration with external partners and companies professionals. Students will be supported by the time classes to expand their knowledge on the subject-specific, involving designers, researchers, stakeholders and business representatives. Each workshop culminates in an open presentation.
Product Strategy and Entrepreneurship Through Design are the Core of the Master in Business Design Workshop. In addition, students supplement their curriculum by choosing from Elective Workshops - Experience Design, Identity Design, Advanced Design & Process - and the free choice of an optional workshop.
The courses, combined with lectures, exercises and exercises, providing students with the proper tools and experiences for the development of their professional career. They include both the key themes - Design Culture, Entrepreneurship and Business for Design - both topics related to the development of each individual work style - Research & Design Methods and Tools, Personal Branding.
The internship at certain companies in the sector is a significant part of the training program that allows you to test, deepen and implement what has been learned in the workshops and seminars. Also it is a great opportunity to start creating a network of contacts and knowledge, useful for their professional future.
The Master offers two types of internship: - work experience at a company in their field of interest, - intensive workshops in collaboration with a company at the Domus Academy Campus.
A network of professionals and leaders in different areas of interest collaborates and interacts constantly and profitably with the Master in Business Design at Domus Academy, actively participating in educational programming, workshops and international competitions organized by the department.
The Master has worked with 3M, Other forms, Rest Houses, Barilla, BTicino, Co.Import, Comieco, DB Apparel, eBay Italy, Helix, Fondation Interieur, Italy Independent, MDF Italy, Moreschi, Pininfarina, Piquadro, Procter & Gamble, Rilastil, Royal Rose, Sevengrams, Slowear, Sunstar, The Coca Cola Company, Unieuro, Unilever, Veuve Clicquot, Wega.
After successfully completing the program, students will receive a Master Diploma of Domus Academy. Students who meet the requirements of NABA will receive the achievement of the studies the title of Academic Master 1 level (60 ECTS) which is recognized by the Italian Ministry of University and Research (MIUR) through NABA - Nuova Accademia di Belle Arti Milano.