Masters Degree in Business in Spain

Find Masters Programs in Business in Spain 2017/2018

Business

A masters refers to the completion of a graduate study program that prepares students to further their knowledge of a specific subject or advance their careers. The majority of masters are granted by state or public universities.

Master in Business programs provide students with a foundational understanding of business principles that prepare them for careers in small business, multinational corporations, or government organizations.

Spain, officially the Kingdom of Spain, is a sovereign state and a member state of the European Union. It is located on the Iberian Peninsula in southwestern Europe. Spanish universities regulate access to their own degrees and they fix the academic fees. They can also offer unofficial postgraduate degrees. The capital city Madrid has possibly the largest number of bars per capita of any European city and a very active nightlife.

Top Master Programs in Business in Spain 2017/2018

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Official University Master's Degree In International Cooperation And Management Of Public Policies, Programs And Projects

Instituto Universitario de Investigación Ortega y Gasset
Campus Full time 600 hours May 2018 Spain Madrid

This program leads to the title of University Master's Degree in International Cooperation and Public Policy Management, Programs and Projects Development from the International University Menéndez Pelayo, organized in collaboration with the University Institute Ortega y Gasset Research. Credits taken in the Master are recognized automatically for access to doctoral studies in any university in the European Higher Education [+]

Best Masters in Business in Spain 2017/2018. Objectives: promoting development requires professionals able to understand the causes that fuel poverty and inequality and to design policies and cooperation programs that effectively combat. Theme: - Fundamentals of International Cooperation System. - Design and implementation of public policy development. - Project management. Logical Framework Approach. - Development cooperation with Latin America. - International cooperation with sub-Saharan Africa and the Maghreb / ​​Middle East. Dirigido a: Professional and related persons, or vocation of public service whose degree allows access to training programs as a matter of Master. Acknowledgements according to the prestigious ranking of Masters prepared annually by the newspaper El Mundo, it has recognized the Master in International Cooperation as the third best Masters in Spain on Cooperation category 2014/2015. This program leads to the title Official Master's Degree in International Cooperation and Public Policy Management, Development Programs and Projects the Menendez Pelayo International University, organized in collaboration with the University Institute Ortega y Gasset Research. Credits taken in the Master are recognized automatically for access to doctoral studies in any university in the European Higher Education Area This is the third edition of the Master's Degree which is based and history Master in International Cooperation and Management Projects which were held XI editions. Program Mandatory module. FOUNDATIONS OF INTERNATIONAL COOPERATION SYSTEM (16 credits) Traditional cooperation of donors and non-donors DAC (6 credits) Concept Development and its dimensions: economic growth, Democracy, Gender and Human Rights (6 credits) International cooperation instruments (4 credits)... [-]

Master in Digital Business in Madrid

GBSB Global Business School -International
Campus Full time 9 months October 2017 Spain Barcelona Madrid + 1 more

The Master in Digital Business in Madrid is one of the most innovative master programs. Case studies, industrial visits, panel discussions, role play games, workshops and other interactive and innovative teaching methods teach students to become change agents in the digital arena with a global vision transferable to markets worldwide. Program curriculum is very expansive, covering topics like e-commerce, digital business model design, social networks, SEO/SEM strategies, web analytics, mobile marketing and more. Students can tailor the program to either suit their needs as an entrepreneur, for those who want support in digital startup techniques, or as a corporate professional seeking to drive the transformation of a company by selecting the elective courses that are more interesting to them. [+]

Why Master in Digital Business in Madrid Study Digital Business in a Business School Where “Digital” is at Its Core. GBSB Global is the only higher education institution in Spain accredited by Microsoft as a leader in digital education. Earn a Dual Degree from the renowned University of Alcalá Obtain a differential qualification with Microsoft Imagine Academy – GBSB Global prepares students to meet market demand in digital technologies Program Description The Master in Digital Business in Madrid is one of the most innovative master programs. Case studies, industrial visits, panel discussions, role play games, workshops and other interactive and innovative teaching methods teach students to become change agents in the digital arena with a global vision transferable to markets worldwide. Program curriculum is very expansive, covering topics like e-commerce, digital business model design, social networks, SEO/SEM strategies, web analytics, mobile marketing and more. Students can tailor the program to either suit their needs as an entrepreneur, for those who want support in digital startup techniques, or as a corporate professional seeking to drive the transformation of a company by selecting the elective courses that are more interesting to them. GBSB Global’s Master in Digital Business in Madrid prepares students to meet the demands of companies worldwide that are becoming increasingly digital and optimize their skills in social media, online advertising, digital marketing, big data management and analytics to be competitive. Master in Digital Business in Madrid, Spain is designed for students and professionals who seek to make a difference... [-]

Master In Digital Business - Mdb

Escuela de Negocios y Dirección
Campus Full time 1 year September 2017 Spain Madrid

With the Master in Digital Business you will be able to do all this and much more, designing viable strategies for the new 2.0 business models, managing the digital transformation of any company and developing the fundamental competences to provide the most competitive solutions. [+]

Best Masters in Business in Spain 2017/2018. Experts and analysts agree: the digital transformation in companies will accelerate in the coming years. The management function in the company must be oriented to the decision making in digital environments. The startup and digital companies require professionals who understand the current ecosystems and markets that are open to innovation, able to lead multidisciplinary teams and make decisions in changing environments. With the Master in Digital Business you will be able to do all this and much more, designing viable strategies for the new 2.0 business models, managing the digital transformation of any company and developing the fundamental competences to provide the most competitive solutions. In MDB the goals you put them: you will accede to a complete vision of the management of digital companies that will allow you to understand and to dominate the present paradigms in the business direction. STRUCTURE OF THE PROGRAM Digital Marketing Plan Structure of a digital marketing plan. Definition of objectives and target audience Scheduling actions. Defining KPI. Metrics. Profitability Analysis (ROI) Advertising Digital I: SEO Operation of search engines. Objectives of our website Planning an SEO campaign. Factors positioning SEO Budget. Analysis of an SEO campaign Digital Advertising II: SEM SEM. Search Engine Marketing. Introduction and basic concepts. Google Adwords. Introduction and basic concepts. key metrics. Planning a Google Adwords campaign. Keywords. Match types. Budget. How Google calculates the Ad Rank? Campaign optimization. Analysis of an SEM campaign Digital Advertising III Planning and procurement of digital... [-]

MA In Social Media & Web Analytics

inesdi - Digital Business School
Campus or Online Full time Part time 240 - 1500 hours April 2018 Spain Madrid Barcelona Spain Online + 3 more

We present the 1st edition of the Master in Social Media & Web Analytics, with which you will learn to deliver real processes digital transformation of enterprise solutions. Because of the XXI century organizations need professional profiles in line with new market trends. Throughout this course you will develop the knowledge and the most appropriate techniques for the design, implementation, management, analysis and measurement of Social Media Plan 360 and Plan Online Measurement. Because of the XXI century companies need professional profiles in line with new market trends. Do not miss this opportunity and join a benchmark for specialized training in the digital economy. [+]

We present the 1st edition of the Master in Social Media & Web Analytics, with which you will learn to deliver real processes digital transformation of enterprise solutions. Because of the XXI century organizations need professional profiles in line with new market trends. Throughout this course you will develop the knowledge and the most appropriate techniques for the design, implementation, management, analysis and measurement of Social Media Plan 360 and Plan Online Measurement. Because of the XXI century companies need professional profiles in line with new market trends. Do not miss this opportunity and join a benchmark for specialized training in the digital economy. In addition to having the official title of Inesdi Digital Business School, you'll get a university degree from the University of Nebrija. Possibility of making the Graduate in person, online or blended learning. practice and teaching real business cases. personalized tutoring in the realization of Project End of Course. career guidance through an individualized "career plan". Development of a "Digital Communication Plan" and a "Plan Online Measurement". Program Module 1: Social Media Marketing Plan - Project Prom What is it and how to develop a Social Media Marketing Plan Responsibilities in Social Media How to submit a plan of SMM Module 2: Social Networking Facebook Twitter LinkedIn Google+ Instagram and Pinterest Module 3: Professional management: actions, channels and tools 2.0 Tactical and operational in social media: daily management, dissemination 2.0, recruitment and engagement Inbound Marketing: Attracting your target audience Measuring Social Media: KIP, reports and reporting... [-]

MDA

ISDI
Campus Part time 400 hours October 2017 Spain Madrid Barcelona + 1 more

Master degree with hands-on-learning methodology to acquire the necessary knowledge in order to become a Data Scientist, Digital & Web Analyst, Digital Consultant or Business Intelligence Manager [+]

Best Masters in Business in Spain 2017/2018. Master degree with hands-on-learning methodology to acquire the necessary knowledge in order to become a Data Scientist, Digital & Web Analyst, Digital Consultant or Business Intelligence Manager Who is it aimed at? Data Scientists, Digital & Web Analytics, Digital Consultants, Business Intelligence Managers, Digital Marketing Managers, Project Managers and Deputy Managers. Data analysts who need to acquire a business & strategic vision. Professionals in business development and market research. Professionals with an average age of 31 years old and seven year experience. Goals To become an expert in decision-making based on data. To acquire knowledge of Google Analytics, SAS, R, Data Governance, Dashboards, Big Query o SQL at expert level. To develop predictive projects and to manage digital analytic projects. To combine business vision, analytic methods and technology tools. To acquire a strategic and digital business vision. Modules Module 1 . Technological Framework Module 2 . Statistics and Analytics Method Module 3 . Digital Marketing Analytics Module 4 . Ecommerce Analytics Module 5 . Programmatic Buying Module 6 . Big Data Fundamentals Module 7 . Data Visualization Extensions Extension 1 . SAS Base Extension 2 . R Fundamentals Extension 3 . Recommendation Systems Extension 4 . Predictive Analytics Extension 5 . Text Mining Social Analytics Extension 6 . R Visualization Admission Process ADMISSION FORM - If you are interested, please fill in our admission form. INTERVIEW - We will arrange a face-to-face or online interview to get to know you and discuss your... [-]

Master In Mobile Business

laSalle Barcelona Postgraduate
Campus Full time September 2017 Spain Barcelona

The Master in Mobile Business provides a complete view of all areas involved in a Mobile business with special emphasis on the part of Management, so that students can entrepreneur and / or run businesses or business areas Mobile, running a technology department Mobile or perform business intelligence consultancy Mobile. [+]

Smartphones have become an indispensable part of our daily life, to the point that have completely changed our habits. What began as a communication tool currently used in minor cases to speak through it, while most of the time is used to watch TV, shop, watch videos, use applications, play games, find information , etc., and therefore the Mobile industry has become one of the fastest growing global markets. The development of mobile technology has led to a revolutionary change in the Marketing and business and, as a result, has created the need for skilled workers in Mobile Business professionals. All companies that mobile technology become an essential part of their strategy will benefit from the opportunity to interact with the new consumer, which is permanently connected. Hence the need for advertising to include mobile and developing integrated cross-media and with different purchase paths that allow to reach existing customers more effectively, anywhere, anytime, campaigning for political greater involvement on their part. The Mobile Master in Business provides a complete view of all areas involved in a Mobile business with special emphasis on the part of Management, so that students can entrepreneur and / or run businesses or business areas Mobile, running a department Mobile technology or perform consulting intelligence Mobile business. The MMB de La Salle URL is focused on creating and running a mobile business. Currently the few masters that exist in the mobile sector are focused on a developer profile mainly neglecting sometimes the part of business... [-]

Master In Digital Business

The Valley Digital Business School
Campus Full time 9 months October 2017 Spain Barcelona

The MDB + trains professionals in all areas of digital business and ensures the acquisition of knowledge and skills needed to work in the digital sector. A large faculty professors, specialists active, and an updated agenda ensure the application of knowledge to the reality of companies. [+]

Best Masters in Business in Spain 2017/2018. Master in Digital Business In Spain, 88.3% of the population is connected to the Internet and six million people are permanent digital communicators. The Seventh Annual Study of Mobile Marketing IAB, places us as the first country in the European Union in penetration of smartphone, as it is the main device to access the Internet, 85%, leaving computers secondly, with 67%, and tablets in third with 45%. The digital world has, every day, more weight in the results of companies, which have to modify internal processes to adapt to the new socially connected consumer, rapid technological change and new legal regulations. In this context, the MDB + The Valley Digital Business School, directed by Juan Luis Moreno, Chief Strategy & Operations Officer at The Valley Digital Business School launches its next edition with the aim of preparing professionals companies to understand and address most relevant aspects of digital transformation and innovation applied to the field of business. Backed by the recognition of the more than 400 teachers are there The Valley DBS, both in the field of medium and large enterprises and entrepreneurship, the program trains students in practical ways in the various activities related to the digital world, while putting them up on the latest trends from a strategic and business oriented perspective. Who is it for? Professionals with at least five years experience in any area of ​​an organization, as it provides specific knowledge of digital change, which must originate in... [-]

Master in E-tourism & Revenue Management

INSA Business, Marketing & Communication School
Campus Part time 1 year February 2018 Spain Barcelona

The Master’s in e-Tourism & Revenue Management provides knowledge in digital tools and social networks that enable open a wide range of marketing activities and sales. Also specialized training that optimizes resources and revenues in a highly competitive industry. [+]

Presentation Tourism is one of the current drivers of the world economy and one of the main generators of employment. For this reason, it is vitally important to maintain a high level of quality in the tourism sector, with the support of qualified people contributing to maintaining and improving levels of competitiveness of this sector. The Master’s in e-Tourism & Revenue Management provides knowledge in digital tools and social networks that enable open a wide range of marketing activities and sales. Also specialized training that optimizes resources and revenues in a highly competitive industry. Objectives Provides knowledge in digital tools and social networks Establish relationship marketing, direct and customer loyalty in digital environments Knowledge of the theories and methods of “Revenue Management”. Educate and train professionals to generate impact on revenue growth in hotels and restaurants. Target a) Graduates in Tourism. b) Professionals in need of upgrading and wishing to expand their business horizons. c) Companies seeking staff expertise. d) Graduates in Vocational Intermediate or Higher Grade in the areas of Tourism, Food, Travel Agencies and Hospitality Management seeking practical preparation to enter the workforce. Professional opportunities Revenue Manager Hotel Manager or deputy Head of Catering and restaurants Purchasing Manager Food and beverage director INSA offers the possibility of internships in companies during the period of delivery of the Master’s Syllabus 1. E-TOURISM MARKETING Reinventing Traditional Tourism Marketing Positioning and Digital Brands Digital capture and segmentation strategies The importance of planning communication: Net Strategy The Digital Web Digital Tools and... [-]

Master in Business Innovation (English)

University of Deusto: Deusto Business School
Campus Part time 9 months September 2017 Spain Bilbao San Sebastian Madrid + 2 more

The MBI is an Executive Master, taught in collaboration with Cambridge Judge Business School and Orkestra (Basque Institute of Competitiveness). The programme is unique in its field, integrating theory and practice and reinforcing the idea of innovation through action. It allows participants to discover new business opportunities, enhance the development and implementation of strategic ideas, create a culture that encourages innovation, facilitate the integration of R+D+I, develop an innovation project for their company and convert themselves into leaders who can drive innovation in their companies. The course consists of 6 intensive week-long modules in various locations. [+]

Best Masters in Business in Spain 2017/2018. Program Description The MBI is an Executive Master, taught in collaboration with Cambridge Judge Business School and Orkestra (Basque Institute of Competitiveness). The programme is unique in its field, integrating theory and practice and reinforcing the idea of innovation through action. It allows participants to discover new business opportunities, enhance the development and implementation of strategic ideas, create a culture that encourages innovation, facilitate the integration of R+D+I, develop an innovation project for their company and convert themselves into leaders who can drive innovation in their companies. The course consists of 6 intensive week-long modules in various locations. 
Programme Module 1- Strategic Analysis for Innovation - Bilbao, 9th-14th May 2016 Understand the key concepts and techniques to shape companies’ innovation strategy. Module 2- Innovation Management- Florence, 27th June- 1st July 2016 Identify the key stages, methods and critical elements of innovation processes and routines. Module 3- Leadership for Innovation- San Sebastian, 26th September-1 st October 2016 Learn from history how to lead yourself and your organization going forward. Module 4- Building the Innovative Organisation- Madrid, 21st -26th November 2016 The alignment of the key functional areas to facilitate innovation. Module 5- Leveraging Innovation: Intra/entrepreneurship- Cambridge, 23rd-27th January 2017 The role of innovation in the entrepreneurial process and in firm creation. Module 6- Global Innovation Hot Spots- Bilbao, 20th-25th March 2017 Learn about distinctive innovation models from around the globe – where do you see your organization next? Admission Requirements Professional Experience: Candidates will... [-]

Master in Business and Economic

Castelldefels School of Social Sciences
Online & Campus Combined Full time 24 months February 2018 Spain Barcelona

This course aims to introduce the basic mathematical concept and to develop arguments presented in the introductory section in order to provide students with operational tools to be applied both during this course and in other courses where quantitative methods are used, namely in Financial Mathematics or Statistics. At the end of this course, students will have mastered the appropriate tools to better understand both mathematical and quantitative aspects of economic models. [+]

This course aims to introduce the basic mathematical concept and to develop arguments presented in the introductory section in order to provide students with operational tools to be applied both during this course and in other courses where quantitative methods are used, namely in Financial Mathematics or Statistics. At the end of this course, students will have mastered the appropriate tools to better understand both mathematical and quantitative aspects of economic models. Our master degree course aimed at enabling graduates to enter the world of work with an excellent level of preparation. This qualification complete student’s previous studies and give them competitive academic and professional profile which they can present to business not only in Barcelona, but also worldwide. Why study Master in Business and Economic in CSSS? CSSS is in the cosmopolitan capital of Spain’s Catalonia region and one of the most culturally rich city Barcelona. It is enchanting seaside city with boundless dynamic and friendly atmosphere. We are an innovative and forward-looking college, focused on developing and adding value to the students careers globally. The College, has its lecturers who are leading thinkers and successful professional in their fields, offering a wide range of degrees at both undergraduate and postgraduate levels and provides supervision for students undertaking doctoral research. We offer students with excellent academic, libraries, accommodation, careers, support services and social facilities. Our essence mission is to provide the highest standard of education. Objectives There is now a real difficulty to fit in the workplace. A high-level... [-]

Master In Digital Business

Spain Business School
Online & Campus Combined Part time 12 months February 2018 Spain Madrid

All professionals have to run businesses, either themselves or for others, digital or to be converted to digital theirs. The Master in Digital Business enables you to be a master in all disciplines of new businesses, technological and legal foundations applied to Internet products, digital consumer and e-commerce, marketing in all its forms (digital, mobile, social networking, loyalty client), online content management, web analytics, advertising, digital management skills and much more ... [+]

Best Masters in Business in Spain 2017/2018. Who should attend: All professionals have to run businesses, either themselves or for others, digital or to be converted to digital theirs. The Master in Digital Business enables you to be a master in all disciplines of new businesses, technological and legal foundations applied to Internet products, digital consumer and e-commerce, marketing in all its forms (digital, mobile, social networking, loyalty client), online content management, web analytics, advertising, digital management skills and much more ... Business School in Spain we are experts in training existing and future digital leaders. Objectives: Know, understand and apply the fundamentals of any company, but from the perspective of the new market: the digital. Acquire basic knowledge of sales, marketing, finance and human resources, but mastering the new techniques of Digital Marketing, Social Networks, Electronic Commerce, Directives 2.0 Skills and Web Analytics. Ability to measure and achieve results on the actions that are launched. Become an expert in achieving the best ROI. Being able to build your own project and get funding for it In addition, a number of global targets to all programs consisting of: efficiently lead teams, learn to make strategic decisions, develop a global and inclusive vision, master change management and capture management skills. agenda: Module 1: Fundamentals Session 1: Technological environment. Session 2: Legal environment. Session 3: Basics of Marketing. Module 2: Digital Home Session 1: Digital Product Session 2: Digital Consumer Session 3: E-commerce Session 4: Keys to building a successful e-commerce Session... [-]

Master of Data Science and Business Analytics

Aspire Business School
Campus Full time 1 year September 2017 Spain Barcelona

The ASPIRE Master in Data Science and Business Analytics has been designed to provide a cutting-edge perspective on how data analytics and information-based management is key in leading corporate success. [+]

There’s a global consensus on the idea that data stand as the coin in today’s business landscape, and will be the driver shaping the fourth industrial revolution. Indeed, in the current so-called second machine age we are seeing the rise of new types of business models, corporate competences, customer-focused processes and managerial skills build around data science. Companies require professionals that understand that data management and business analytics are deeply embedded in both traditional business models transitioning to new competitive approaches and digital natives alike. Experienced data scientists, instead of digital newbies, will be playing a key role in leading corporate growth in the years ahead, understanding industry-specifi c drivers of success and leading the information-based transformation. Why study Master of Data Science and Business Analytics at Aspire Business School? The ASPIRE Master in Data Science and Business Analytics has been designed to provide a cutting-edge perspective on how data analytics and information-based management is key in leading corporate success. The program content combines a deep specialization with an applied perspective on how data aff ects traditional and new business models, supported by an outstanding base of professionals with real experience in a variety of industries and corporate processes. Objectives The Aspire’s MDSBA focuses on a set complimentary goals. Understand the impact of data science in corporate processes Analyze how business analytics enables a new dimension of corporate relationship management Approach the changes in managerial roles and skills driven by the data revolution Provide an in-depth analysis of the technical... [-]

Master in Business Innovation in Barcelona

GBSB Global Business School
Campus Full time 9 - 12 months October 2017 Spain Barcelona

Study Business Innovation in a Business School Where “Digital” is at Its Core. GBSB Global is the only higher education institution in Spain accredited by Microsoft as a leader in digital education.Set yourself apart from the competition. Obtain a differential qualification with Microsoft Imagine Academy – GBSB Global prepares students to meet market demand in digital technologies [+]

Best Masters in Business in Spain 2017/2018. Why Master of Business Innovation in Barcelona Study Business Innovation in a Business School Where “Digital” is at Its Core. GBSB Global is the only higher education institution in Spain accredited by Microsoft as a leader in digital education.Set yourself apart from the competition. Obtain a differential qualification with Microsoft Imagine Academy – GBSB Global prepares students to meet market demand in digital technologies Program Description The Master in Business Innovation in Barcelona at GBSB Global Business School is a degree that transforms business professionals of today into the leaders, drivers and advocates of innovation of tomorrow. This program encourages, nurtures, and develops the innovative potential students possess. The Master in Business Innovation in Barcelona program is designed to have an impact on students and their ability to effectively manage, articulate, and implement innovative processes within their places of employment. The Master in Business Innovation in Barcelona educates students on how to analyze global industries, to identify markets of uncertainty and change, and to add value to a product or service in the world of business. This degree takes a proactive, hands-on approach teaching agile methodologies and creative thinking. This program will prepare students for the multi-faceted, business development world by incorporating relevant teachings in topics like design thinking, product innovation, business model design, and knowledge management. In order to receive a global education that can be applied to the international marketplace, students will also develop expertise in complementary areas of study such... [-]

Master in Big Data Solutions (MBDS)

BTS Barcelona Technology School -Master in Big Data Solutions-
Campus Full time 9 months October 2017 Spain Barcelona

The power of data is transforming every sector, that is why the Master in Big Data Solutions gives you the analytic skills that prepares you create strategic solutions to lead this transformation. [+]

The power of data is transforming every sector, that is why the Master in Big Data Solutions gives you the analytic skills that prepares you to create strategic solutions to lead this transformation. WHAT WILL I LEARN? The objective of the Master in Big Data Solutions is to prepare you to get a valuable vision of data, understanding the insights that will permit you to boost innovation. You will be able to use the most innovative and advanced data and analytic technologies, while you develop skills in areas such as Data Driven Business, Infrastructure & Cloud, Data Science, Data Analytics or Data Visualization & Exploitation, among other subjects. DURATION Starting in October 2016, the Master in Big Data Solutions has a duration of 9 months. It is an international program, taught in English that covers 60 credits – ECTS, awarded by a leading University. READY FOR A BIG DATA CAREER As a Master in Big Data Solutions student you will have access to the most innovative and advanced data and analytic technologies. These tools will allow you to recognize insights and drive innovation in any sector or organization. INTERNSHIPS & JOBS OPPORTUNITIES Being a Master in Big Data Solutions student, you will have the opportunity to live a professional experience in Barcelona. BTS offers to all the participants the chance to enter in top leading digital companies with paid internships and job offers. Gartner forecasted more than 4 million Big Data job positions. Sectors such as Health care, Finance, Technology,... [-]

Executive Master In Big Data And Analytics In Madrid

Madrid School of Marketing
Campus Full time 400 hours February 2018 Spain Madrid

The Executive Master in Big Data and Analytics of MSMK - Madrid School of Marketing allows you to acquire the knowledge and skills necessary to identify, analyze, control and manage effective and agile information from the company, the market and customers, with the support of advanced technology and tools like SAS , Qlick View, Microtrategy BI, SAP Business Objects and Reports, in an environment of mobility and Cloud. [+]

Best Masters in Business in Spain 2017/2018. PRESENTATION The Executive Master in Big Data and Analytics of MSMK - Madrid School of Marketing allows you to acquire the knowledge and skills necessary to identify, analyze, control and manage effective and agile information from the company, the market and customers, with the support of advanced technology and tools like SAS , Qlick View, Microtrategy BI, SAP Business Objects and Reports, in an environment of mobility and Cloud. Once the Master finished you will have potentiated your skills and abilities in making decisions about modeling, in order to obtain useful information and marketing company, which allows you to manage decision making and aggregation same business strategy and business in general. During the program students will work to develop the role of Business Intelligence, management and data management: data warehouse and big data, analysis and strategic planning, strategic marketing and marketing intelligence, digital marketing, social media and mobility linked to information systems, advanced customer management (customer value), the management planning cycles, the management of CRM and Business Intelligence tools, balanced scorecard, reporting and project management and technical teams Working in Business Intelligence / Big Data. Madrid School of Marketing in addition to pursue highly specialized in Big Data and Analytics program will take you to get the "Certification of SAS Enterprise Miner" and a Lifetime Employment Exchange specializing in the sector. PROGRAM STRUCTURE 01.FUNDAMENTOS BUSINESS INTELLIGENCE AND DATA MANAGEMENT Main concepts of Business Intelligence (data quality, ETL, DWH). The data warehouse and data... [-]