Part time Master's Degree in Business Analytics in Germany

Search Part time Master Programs in Business Analytics in Germany 2017

Business Analytics

A masters is awarded to students who have completed postgraduate level study in a specific field of study or area of professional practice while demonstrating a high level of mastery during the process.

Business analytics studies cover the technologies and skills utilized in the investigation and analysis of the past performances of businesses with the goal of gaining the proper insight to successfully drive business planning. It involves making business decisions based on statistics and data.

Germany, officially the Federal Republic of Germany, is a federal parliamentary republic in western-central Europe. The country consists of 16 states, and its capital and largest city is Berlin.

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Master in Marketing Analytics

Macromedia University of Applied Sciences
Campus 3 - 4 semesters March 2018 Germany Munich

During this course, students acquire the necessary skills to identify relevant datasets for marketing decisions. They also learn how to collect, structure, and analyze this data and develop the skills to present the results to many different decision-making bodies. [+]

Best Part time Masters in Business Analytics in Germany. Looking for a career in Marketing Analytics? Then this is the course for you! In a research institute or specialist agency, the job of a marketing analytics manager is to analyze and interpret big data for a number of different marketing applications. The evolution of information technology, and especially data storage, has increased the importance of data-based decisions. Marketing is now based on customer and market data more than ever before. Data processing and analytics enable decision-makers to use different kinds of information for the benefit of their organizations. During this course, students acquire the necessary skills to identify relevant datasets for marketing decisions. They also learn how to collect, structure, and analyze this data and develop the skills to present the results to many different decision-making bodies. This hands-on approach to marketing analytics brings today's big data issues and real media business case studies, into the classroom. Established businesses are just as important as start-ups for the application of these skills. Students gain expertise in marketing analytics through specialist courses and projects as well as their Master’s thesis topic. Potential careers with this M.A. Data Analyst Market Research Expert Forecasting Expert Marketing Consultant The benefits of choosing Macromedia University Top position in CHE Ranking 2014/15 Small classes with intensive, individual supervision Globally recognized, state-approved degrees, accredited by FIBAA Campuses in Berlin & Munich: two of the Top 5 “Most Affordable Cities for Students 2015” worldwide Authentic, practice oriented projects with... [-]