Master's Degree in Business Studies in White Plains in USA

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Business Studies

A Masters degree is an academic degree awarded to individuals who successfully denote a higher level of expertise. There are two main types of Masters - taught and research.

Business studies is an academic area of study that provides the knowledge and skills needed for a career in the business realm. Studies may consist of finance, accounting, economics, organizational studies, business ethics, and marketing.

The United States of America is a large country in North America, often referred to as the "USA", the "US", the "United States", "America", or simply "the States". American colleges are funded by "tuition" charged to the student, which is often quite expensive, very commonly reaching into the tens of thousands of dollars per year.

White Plains is a city and commercial hub located in the larger state of New York. Home to more than 57,000 residents, the city hosts a variety of large companies and corporations alongside a host of universities and other institutions of higher learning.

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MS in Marketing Intelligence

Fordham University, Gabelli School Of Business
Campus Full time Part time 1 - 2 years September 2018 USA New York White Plains + 2 more

Marketing data is what you’ll find out there. Marketing intelligence is what you’ll master in here. [+]

Marketing data is what you’ll find out there.

Marketing intelligence is what you’ll master in here.

Data is in no short supply in today’s marketing environment. Gathering and analyzing that data is important, of course, but it’s just as crucial to step back and think about the deeper issues surrounding it.

What insights can we glean about consumer attitudes and preferences? How can those insights help us to influence consumer behaviors?

In the Gabelli School’s Master of Science in Marketing Intelligence (MSMI) program, we ask the hard questions on a daily basis. That’s because today’s employers want more than number crunchers—they want strategic thinkers who bring a blend of marketing savvy, data-driven insight, and moral clarity to the table.... [-]