PRESENTATION

The Master in Business Economics is an international programme offered in English. It is suitable for bachelors in economics, management and engineering with the ambition of becoming top professionals of organisations.

The programme aims that future professionals acquire advanced and cross-cutting knowledge in economics and management and develop analytic and soft skills that allow them to support organisations in their processes of decision-making, innovation, and strategy. It prepares future professionals to work in multidisciplinary and international teams and grasp complex issues, with a critical view and analytical and innovative capacities.

The Master Final Assignment is seen as an opportunity to approach organisations. Internships and projects are oriented to answer research questions of interest and/or solve specific problems of organisations.... [-]

The Master's Degree course in Investment Strategy and Internationalisation is an innovative course in the international panorama and has been designed for graduate degree holders of different areas who want advanced and in-depth knowledge of International Management. Competencies obtained are nuclear for the practice of management, which is increasingly international and global.

The globalisation of world commerce, communications, financial markets and transports has given birth to a new world order, which can be seen reflected in the way companies are managed.

Objectives

The Master's course aims for the development of technical competencies and behavioural competencies appropriate for business management and to be able to meet challenges posed by international companies. In addition, the course ensures a preparation for its students which is focused on all aspects related to a borderless world of business management.... [-]

Master in Sustainable Tourism Management

The Master Program in Sustainable Tourism Management aims the training of students able to perform tasks in various branches of tourism, whether in public or in private sector.

Thus, aims to: develop higher-level knowledge about the various disciplines that integrate the course, adapting the principles and concepts underlying the Management and Sustainability in Tourism; know deeply the human impacts on tourist systems and be able to establish effective solutions for this problem, apply the concepts and techniques developed with accuracy and ability to self-criticism; be able to, through the knowledge acquired, to diagnose problems and propose solutions to management and sustainability, have the skills to carry out plans for sustainable management of tourism resources; reaching research ability, critical analysis of information and scientific and technical dissemination; to motivate for the applications of knowledge, particularly through its sustained exploration and its integrated management, identifying potential employers, and promoting innovation; be introduces new ideas and new products and services related to the sustainable exploitation and management of tourism resources in national /international market, through self-employment; understand and apply the techniques of scientific research, develop personal and professional skills that enable them to lead or join work teams; to acquire the skills needed to integrate doctoral or similar programs in related areas.... [-]

Master in International Business

To meet the challenges of the global marketplace, the Master in International Business program provides national and international companies with graduates that can lead and support their process of going international. The International Business program focuses on the development of knowledge and skills that are vital in international business and in the internationalization process of companies.

Program objectives

The Master in International Business (MIB) program allows graduates to continue their studies with a special emphasis on international business, designed to provide participants with skills to suit both the public and the private sectors, on the one hand, and, on the other, to stimulate the economy through international trade and investment. In order to meet the challenges of the global marketplace, the Master in International Business (MIB) program provides national and international companies with professionals that can lead and support their process of going international. Objectives of the program:... [-]

This one Master in Management Aims to train more complete professionals, acting effectively in the different functional areas of the company. Throughout the course, the student acquires a unique ability to understand the business context, the decision-making of the different departments and the ability to design and implement business policies.

The Master in Management and Business Strategy is based on:

In the development of conceptual, analytical and practical skills geared towards achieving business objectives; In Soft skills oriented to project management, team management and negotiation; In the functional areas of companies and domain of tools and tools of analysis and decision; In Business Intelligence and Decision Process certifications. [-]

This Master in Consulting and Auditing Systems of Quality and Excellence allows:

Acquire skills to have a complete view of Quality Systems and Excellence models Knowing useful tools for the development of consulting and auditing activities Understand the concept of leadership in the perspective of Quality and Excellence Systems, learning the fundamental aspects that should guide the relationship of the leader with the clients and with the employees of the company Elaborate a Strategic Communication Plan, allied with the Mission and applying techniques of quality management and process design Know the main functions of the Human Resources Department and the organization, as well as the legal framework on which to base To efficiently and efficiently manage the company's resources, economically, financially, environmentally, innovatively and suppliers Know and apply the Quality Indicators System as a tool for measuring, analyzing and improving the organization Correctly evaluate the different Integrated Quality Systems To know, learn and evaluate the principles, models and implementation of ISO 9001, ISO 14001: 2004 and OHSAS 18001: 2007 standards within the organization Correctly evaluate the different Integrated Quality Systems Access Requirements ... [-]

The main objectives of this Master in Innovation and Digital Marketing in Tourism is to prepare the future of professionals in the tourism sector and adapt them to the new reality of the industry, so as to have an adequate adaptation to the digital transformation and the integration of new technologies.

With this training, you will also learn to:

Analyze the fundamentals of a strategic vision of innovation, studying its fundamentals, analyzing the competitive environment, in order to allow the student to formulate, implement and monitor an innovative strategy for success Evaluate the appropriateness of an innovative strategy, analyzing the marketing plan on which it is based, deciding the most appropriate channels of digital marketing, etc., thus guaranteeing the desired results for your company Learn more about the new market trends, the customer and models Helping to incorporate the most appropriate technology in business processes Evaluate the transformation of the company into a digital environment Develop and manage business scanning projects Access Requirements ... [-]

Enhance your professional career with the Master in International Trade and specialize in this international, dynamic and ever-changing environment. This training empowers you to:

Obtain a systematic view to analyze events within international organizations and obtain the keys to the international trading system; Obtain an analytical and conceptual capacity, focused on efficiency and direction and decision making; Develop, design and implement marketing strategies and programs globally; Design, know and implement specific distribution chains according to the characteristics of the product, the different international markets and the customer; Achieve the keys to achieve the success of the enterprise and be able to realize a strategic international business plan to develop a business; Assimilate the legal bases and know the general regime of international contracting. Access Requirements ... [-]

Consumers are becoming more demanding, more informed and careful about brands. Companies need marketing and commercial management professionals who, with market orientation, lead the organization to a change of environment. Companies seek professionals who establish the commercial offer (goods and services), communicate effectively and persuade the customer.

The Master in Commercial and Marketing Management has as its objective, to train directors and managers that through the latest trends in the sector can increase business profitability. It allows the student to know the world of marketing with a broad view of commercial strategies and concrete techniques currently used. Upon completion of the master, the student will be able to develop strategies and techniques to protect and achieve success in the marketing departments with which he works, through the latest commercial, sales, marketing and communication techniques.... [-]

The constant search for updating the various scientific domains, to be at the forefront of teaching in Business Management in Portugal, together with research and development in the same fields, place the Atlantic Business School (formerly IESF) in the sphere of high business schools in the world .

Only a business school born of its own genesis, in the hands of a large company and totally dedicated to the development of companies and the Portuguese business community, has these characteristics, which it pursues tirelessly.

Access Requirements

Applicants to the cycle of studies leading to the Degree of Master can apply for all holders of the degree of licenciado or legal equivalent; Holders of a school, scientific or professional curriculum that is recognized as attesting to the capacity of the Atlantic Business School to carry out this cycle of studies; Holders of a foreign higher academic degree awarded following a first cycle of studies organized according to the principles of the Bologna Process by a State adhering to it; Holders of a foreign higher academic degree that is recognized as meeting the objectives of the degree of licenciado by the Scientific Technical Council of the Atlantic Business School... [-]

Goals

This Master seeks a combination of conceptual knowledge, critical thinking and practical application of basic courses on the administration of companies, organizations or institutions, aiming to establish itself as an important tool in the Portuguese academic training. Covering core areas such as management, economics, law and the Computer, this course aims to develop expertise in functional aspects required for a successful internationalization of Portuguese companies.

Specific skills:

Explain new trends and development prospects in entrepreneurship and internationalization area; Explain, scientifically-based, needs of consumers / users from different countries; Understand and apply business management processes in an international context; Define and evaluate different internationalization strategies; Investigate the cultural, political, economic and social characteristics of the various international markets; Knowing the major current issues concerning the European Union, especially those related to the economy and trade policy. ... [-]

Justification and Purpose

The Master Programme in International Business offers thorough, in-depth and updated education on the main trends and dynamics of contemporary international business. It allows for the development of theoretical, practical and soft skills, thereby enhancing the prospects of a successful career in the field of international business. By combining various fields of knowledge, the programme allows for the development of theoretical, practical and soft skills necessary to enhance the prospects of a successful career in the field of international business

The Programme curriculum is anchored on the Bologna concept of higher education. It is a two-year-long (four semesters) programme corresponding to 120 ECTS. The first two semesters are devoted to coursework, and the study plan comprises four mandatory and four optional course units. Semesters three and four (second year) are dedicated to prepare an original master dissertation, or to an internship/project with its respective final report.... [-]

Justification and Purpose

The key role played by Marketing and Strategy in the management of organisations is a fact of unquestionable relevance. Such relevance stems essentially from the contribution they give to accommodate the offer of new products and services to an increasingly informed and demanding market, on one hand; on the other, the need to respond to the demands of other stakeholders. This is the right path for organisations to tackle new challenges effectively and improve their performance and competitiveness.

This process of change will not be successful unless organisations adopt an open and flexible management model. Otherwise, organisations will not be able positively respond to complex organisational changes. In this sense, the Master Programme in Marketing and Strategy aims at achieving the following objectives:... [-]