Business studies is an area of study in which students learn the skills necessary for running a business. Different topics may include advertising, marketing, managing money, communication, administration, business plan writing, and the hiring and training of employees.
Munich is the 3rd largest city in Germany. It is located in the state of Bavaria and has over 1 million residents. As a leading location for science and research, Munich has over 4 major universities and several colleges.
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Through this program, students gain digital media business expertise through specialised modules and practice projects in an interdisciplinary and international environment. [+]
Just like any other industry, the media industry is also going full-fledged digital. The growth of digital media has opened up new opportunities for growth, innovation and enhanced customer service. How can these new prospects be fully realized? How can media businesses capitalize on the digitalization and create innovative products and solutions? These questions are the focus of the Master’s program in Digital Media Business.
Communication today is dominated by digital media. But it’s not just communication that is affected. How we work, how we live and consume services is also increasingly characterized by digital media and technologies. Therefore, beyond just media companies, the importance of digital media is high across all types of industries. The strategic use of digital media can be a key element for success today for all types of companies. Social media has become an inseparable aspect of how companies connect with their customers. At the same time, digital apps, smartphones, and Virtual Reality are rising as the new point of contacts and service points unlike never before.... [-]