The Master in Strategic Communication Management trains professionals who manage, in a creative and innovative way, the communicational assets of an organization through the design, execution and evaluation of projects and initiatives that add value to the overall strategy. The graduate of this postgraduate program responds with a critical and constructive view to the changing problems and needs of the environment, to provide effective relationship solutions between an entity, independent of its nature and its stakeholders. Thus, it articulates and synchronizes the tools of strategic communication, both digitally and traditionally, to respond to the needs of each organization in favor of its social recognition.... [-]

Sets MASTER YOUR SPECIALIST

GOALS

Update how to make marketing companies applying effective demand creation processes. Learning to use neuromarketing and the study of social behavior to develop an experiential marketing and relational action plan effective and adequate public organization. Design and implement successful value proposals in the products and / or services have for sale. Understanding the commercial phenomenon from understanding and strategy development management experience. Define and develop tools for business management based on a business plan with a strong emphasis on selling. Develop and implement a digital marketing plan for branding and loyalty by consumers and potential customers, sales strategies integrated off-line and / or via e-commerce. Integrate innovation as a means to achieve value propositions and differentiation. Review, evaluate and plan the necessary commercial structures to achieve through sales teams, solid relationship with the client Identify necessary and effective tools for sales teams achieve their professionalism in the face of increasingly demanding markets To determine the impact of business decisions on the results. Acquire skills and competencies to lead, come to, motivate, and manage intellectual capital in teams oriented high performance. Learning how to structure a business plan integrating aspects related to marketing, competitiveness, finance, strategy, human resources, production process, investment plan, commissioning, operation and maintenance ... [-]

Sets MASTER YOUR SPECIALIST

GOALS

Acquire a conceptual framework with the basics and new trends on the themes of leadership, motivation, coaching and team building work oriented high performance. Knowing one driving profile and the profile of the team through a set of tests that enable organizational have an accurate diagnosis of the strengths and areas for improvement to manage. Become aware of the importance of self-knowledge as a nodal discipline for the exercise of the function of driving because it allows "know what you have to know what you can". Develop skills to be an effective coach of the members of his team, to optimize productivity.

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THE MASTER IN MANAGEMENT BUSINESS INTERNATIONAL AND TRADE OUTER It has been designed for a

completed 100% online wide flexitime absolute geographic independence

The Master in International Trade provides a strategic view of changing international business scenario.

GOALS Provide businesses and human capital which operates in international environments qualified to adequately address the process of making strategic decisions and solving problems related to the management of international trade. To publicize the new vision, guidelines, fundamentals, prospects and factors that directly affect the global scenario of global business, characterized by increasing complexity and constant changes subjugation. Equipping attendees with the practical and theoretical knowledge as well as the tools and skills needed to function in international markets, allowing present situations and make strategic decisions related to the external dimension of the organization, its international projection and commercialization of products and / or service. Analyze how the operation linked to international business from a methodological perspective eminently useful and practical is managed. recipients Directors, Assistants and Administrative Department of Export Companies. Consultants and Consultants in business internationalization. Mypes managers and Micromypes. Foreign trade professionals in all areas. Grade Career College Students and Graduate Area, related to the subject taught. Anyone interested in acquiring the knowledge and skills necessary to enter the complex and changing world of international trade and strategic management tasks associated with such activity. academic content MODULE 1: Introduction to International Trade: Basic Concepts. Process on Globalization and International Economy MODULE 2: Strategic Policy and International Markets Location. Economic Blocks:... [-]

THE MASTER IN MARKETING AND SALES It has been designed for a completed 100% online wide flexitime absolute geographic independence

It has 9 specific modules of the disciplines of marketing and sales, which will allow the creation of memorable experiences that enhance the loyalty of your customers.

GOALS

At the end of the completed Master Marketing and Sales, the participant will have achieved the following transfer targets:

Change the way we do marketing companies Knowing the process of creating demand Learn to apply neuromarketing in decision-making Determine different social behaviors and how communities are formed Apply different forms of experiential marketing Develop an action plan relational Design and implement a successful Value Proposition Understanding the commercial phenomenon, from understanding and strategy development management experience Define and develop tools for business management Implement a business plan with a strong emphasis on selling Evaluate the role of the parts of the plan, as well as the impact of each decision on the implementation and commissioning Review, evaluate and improve sales management practices within the company Plan the necessary commercial structures to achieve through sales teams, solid relationship with the client Identify necessary and effective tools for sales teams achieve their professionalism in the face of increasingly demanding markets To determine the impact of business decisions on results recipients ... [-]