Kozminski University launched unique, graduate two-year program in management studies - Management in Digital Marketing. The program is aimed at preparing “digitally native” students for the role of managers and specialists ready to take advantage of Internet and network technologies in creating a competitive advantage of an enterprise. The greatest value of the program is to provide the students with the mix of the top quality managerial courses with the specialized courses linked with internet and technology influence on contemporary management.

CAREER DEVELOPMENT

Graduates of the new program in management can develop their career in:

“Brick and mortar” companies, which consider Internet as a new environment to operate in, “Bricks and clicks” companies, which want to take advantage of new possibilities given by the Internet environment, “Pure clicks” companies, which want to strengthen their position on virtual market, ... [-]

Programme description

Second-cycle programme in management, specialty in Business and Finance Management aims to develop competencies necessary for the career in specialized and management positions in the management system, as middle and top-level managers, analysts, advisers, and consultants in commercial or public organizations, as well as for operating their own business. Completion of this programme will prove especially beneficial to persons interested in pursuing a career in organizations with foreign investment, both because of English as the language of instruction and as a result of received training in navigating global socio-economic space. This programme has been prepared for graduates from first- and second-cycle programmes in the fields of management, economy, finance, from faculties of economy and engineering, law and administration, psychology, sociology, and other.... [-]

Overview

The proposed program is directed at the candidates interested in business administration/management. It consists of four semesters of intensive English Language classes.

The MBM equips students with the skills most desired by graduate employers and the fundamental business knowledge to increase their opportunities and guide them to succeed in whatever career they choose.

The MBM is offered as a full-time and part-time cycle. The structure and curriculum are designed for students with little or no work experience.

This program is designed for those wishing to undertake graduate studies in general business management/business administration by flexible delivery. The program has a particular emphasis on the development of skills and competencies necessary to manage effectively in both local and global environments. Students will study business theory and how to apply it using functional and reliable tools.... [-]

Graduates of this specialization taught in English acquire knowledge and skills related to the operation of companies in the international dimension. This specialization prepares students for work in international corporations, companies cooperating and competing on international markets or offices cooperating abroad.

Specialised subjects in English facilitate the acquisition of professional vocabulary used by international corporations in their daily work.

Your knowledge and skills will include:

using Business English conducting negotiations in English effective operation within the international economic practice knowledge of intercultural differences regarding communication and business etiquette strategy development for a company on the international market maintaining trade relations and managing the supplies chain in international business developing and implementing a marketing programme for the activity executed internationally executing transactions in the foreign trade. [-]