Masters Degree in Business Intelligence in North America

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Business Intelligence

A Masters degree gives you the opportunity to either further your understanding of a particular question or take off in a completely different way using skills you have gained from your previous undergraduate degree.

A Master’s degree in Business Intelligence has the purpose of using data, such as customer data, HR data or sales data; and analysing this data to obtain valuable information, this in order to generate strategies and policies that are efficient and beneficial for the institution.

From indigenous civilizations to modern day empires, North America has plenty of hands-on educational opportunities to offer scholars. Filled with a range of distinct cultures, students can educate themselves in well-rounded way.

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MS in Marketing Intelligence

Fordham University, Gabelli School Of Business
Campus Full time Part time 1 - 2 years September 2018 USA New York Bronx Westchester + 3 more

Marketing data is what you’ll find out there. Marketing intelligence is what you’ll master in here. [+]

Marketing data is what you’ll find out there.

Marketing intelligence is what you’ll master in here.

Data is in no short supply in today’s marketing environment. Gathering and analyzing that data is important, of course, but it’s just as crucial to step back and think about the deeper issues surrounding it.

What insights can we glean about consumer attitudes and preferences? How can those insights help us to influence consumer behaviors?

In the Gabelli School’s Master of Science in Marketing Intelligence (MSMI) program, we ask the hard questions on a daily basis. That’s because today’s employers want more than number crunchers—they want strategic thinkers who bring a blend of marketing savvy, data-driven insight, and moral clarity to the table.... [-]