Overview

Marketing analytics is increasingly important as a central strategy to drive company performance. Analytical capabilities, even in entry-level marketing positions, are a must for career advancement. The MicroMasters program from Berkeley Extension will help you to gain skills in quantitative marketing techniques to deploy immediately and see practical benefits in the workplace. This powerful series builds your knowledge and skills with industry best practices and approaches for marketing measurement and analysis. Begin your journey to become a data wrangler and learn how to tell the stories hidden in your company’s data.

The program is designed and taught by industry expert Stephan Sorger, who has held leadership roles in marketing and product development at companies such as Oracle, 3Com, and NASA. He has taught for over a decade at UC Berkeley Extension and is the author of two widely adopted marketing textbooks.... [-]

Gain an interdisciplinary understanding of the essential fundamentals of analytics, including analysis methods, analytical tools, such as R, Python and SQL, and business applications. Using common analytics software and tools, statistical and machine learning methods, and data-intensive computing and visualization techniques, learners will gain the experience necessary to integrate all of these parts for maximum impact. Project experience is also included as part of the MicroMasters program. Through these projects, learners will hone their skills with data collection, storage, analysis, and visualization tools, as well as gain instincts for how and when each tool should be used. These projects provide hands-on experience with real-world business applications of analytics and a deeper understanding of how to apply analytics skills to make the biggest difference.... [-]

Columbia’s MicroMasters program in Business Analytics will empower learners with the skills, insights, and understanding to improve business performance using data, statistical and quantitative analysis, and explanatory and predictive modeling to help make actionable decisions. The curriculum is designed to provide learners with a series of courses that emphasizes the use of statistical analysis, computing tools, and mathematical models to predict the outcomes of various business decisions and identify the best implementation.

Average Length: 12 weeks per course Effort: 8-10 hours per week, per course Number Of Courses: 4 Courses in Program Subject: Business & Management Institution: Columbia University Institution Offering Credit: Columbia University Language: English Video Transcripts: English Price (USD): Free to try or pursue the MicroMasters credential for $1500 Job Outlook The use of business analytics has grown exponentially in all areas, including healthcare, government, retail, e-commerce, media, manufacturing, and the service industry. The result is an increased need for employees with an analytical approach to management who can utilize data, understand statistical and quantitative models, and are able to make better data-driven business decisions. Career prospects include business analyst, business intelligence analyst, business development manager, market research analyst, marketing intelligence analyst, digital marketing manager, chief operating officer, strategist, and chief marketing officer. We also expect successful learners to gravitate toward start-up organizations. What You'll Learn Apply methods, tools, and software for acquiring, managing/storing, and accessing structured and unstructured data Prepare data for statistical analysis, perform basic exploratory and descriptive analysis, and apply statistical techniques to analyze data... [-]

This program is only available as a second part of the Dual Degree Program after students have completed One-year MBA or Masters of International Business. It will be available as a full-time one-year program in San Francisco for the September 2018 start term. Learn how to translate big data and analysis into action—and qualify for a 3-year O.P.T. working visa in the U.S. As the role of big data becomes increasingly important, a one-year Hult Master of Business Analytics degree equips you with the analytical and business capability to translate data statistics and analysis into action.

Locations

Start your Master of Business Analytics in San Francisco, then choose to take electives at any other two campuses as part of Hult's unique Global Campus Rotation.... [-]