Overview

Marketing analytics is increasingly important as a central strategy to drive company performance. Analytical capabilities, even in entry-level marketing positions, are a must for career advancement. The MicroMasters program from Berkeley Extension will help you to gain skills in quantitative marketing techniques to deploy immediately and see practical benefits in the workplace. This powerful series builds your knowledge and skills with industry best practices and approaches for marketing measurement and analysis. Begin your journey to become a data wrangler and learn how to tell the stories hidden in your company’s data.

The program is designed and taught by industry expert Stephan Sorger, who has held leadership roles in marketing and product development at companies such as Oracle, 3Com, and NASA. He has taught for over a decade at UC Berkeley Extension and is the author of two widely adopted marketing textbooks.... [-]

Gain an interdisciplinary understanding of the essential fundamentals of analytics, including analysis methods, analytical tools, such as R, Python and SQL, and business applications. Using common analytics software and tools, statistical and machine learning methods, and data-intensive computing and visualization techniques, learners will gain the experience necessary to integrate all of these parts for maximum impact. Project experience is also included as part of the MicroMasters program. Through these projects, learners will hone their skills with data collection, storage, analysis, and visualization tools, as well as gain instincts for how and when each tool should be used. These projects provide hands-on experience with real-world business applications of analytics and a deeper understanding of how to apply analytics skills to make the biggest difference.... [-]

Columbia’s MicroMasters program in Business Analytics will empower learners with the skills, insights, and understanding to improve business performance using data, statistical and quantitative analysis, and explanatory and predictive modeling to help make actionable decisions. The curriculum is designed to provide learners with a series of courses that emphasizes the use of statistical analysis, computing tools, and mathematical models to predict the outcomes of various business decisions and identify the best implementation.

Average Length: 12 weeks per course Effort: 8-10 hours per week, per course Number Of Courses: 4 Courses in Program Subject: Business & Management Institution: Columbia University Institution Offering Credit: Columbia University Language: English Video Transcripts: English Price (USD): Free to try or pursue the MicroMasters credential for $1500 Job Outlook The use of business analytics has grown exponentially in all areas, including healthcare, government, retail, e-commerce, media, manufacturing, and the service industry. The result is an increased need for employees with an analytical approach to management who can utilize data, understand statistical and quantitative models, and are able to make better data-driven business decisions. Career prospects include business analyst, business intelligence analyst, business development manager, market research analyst, marketing intelligence analyst, digital marketing manager, chief operating officer, strategist, and chief marketing officer. We also expect successful learners to gravitate toward start-up organizations. What You'll Learn Apply methods, tools, and software for acquiring, managing/storing, and accessing structured and unstructured data Prepare data for statistical analysis, perform basic exploratory and descriptive analysis, and apply statistical techniques to analyze data... [-]

Why Choose Saint Rose for Business Analytics?

It’s all about the numbers in nearly every industry. But you have to know what to do with them. The Business Analytics program at Saint Rose is an intensive, applied education designed to help you make your mark in “big data.”

Our specialized program goes beyond traditional data analytics, addressing how that analysis is applied to decision-making in a real business environment. Core work includes theory, mathematics and computer science. If you don’t come from a computer science background, we’ll give you the tools you need to be successful in this program. Then you’ll choose a specific track: Marketing, using data to track and predict consumer behavior and buying patterns; or Management, applying data practically within an organization for sales, or increasingly, HR purposes.... [-]

Master of Business Analytics

The Master of Business Analytics* is a 10-month, 36 credit-hour degree program that will prepare you to translate large amounts of complex data into manageable information and make data-driven decisions. As gathering and analyzing data in real time become essential components of business, the market demand for these skills is exploding.

World-class faculty provide a rigorous technical and quantitative foundation grounded in the practical application of business analytics. Electives in the fall and spring semesters allow students to tailor the program to meet their career objectives.

Launch your career at Freeman with a significant advantage and the experience, knowledge, and skills employers worldwide are seeking.... [-]

Dean's Welcome Message, Business Analytics Program. from Business Analytics on Vimeo.

The Master of Business Analytics is an interdisciplinary graduate program that addresses the challenges of dealing with data analytics and business intelligence in the “Big Data” environment. It was developed to meet the needs of today’s businesses and organizations facing intense global competition and constant technological disruptions.

The digital revolution empowered by the Internet and computer networking technology during the last several decades has generated unimaginable amounts of data. The volume, velocity, and variety of this data have produced a new set of problems and challenges facing businesses and organizations.... [-]

Big Data has become big business. And, as the field of business analytics grows, so does the demand for qualified professionals with deep analytical experience. The Master of Science in Business Analytics (MSBA) continues Bentley’s long tradition of training analytics professionals at the graduate level, providing the valuable tools needed to succeed in this emerging field.

Bentley's Business Analytics Program Ranks #12 Among Top Big Data Grad Programs

Value Colleges has ranked the Top 50 Residential Big Data Graduate Programs of 2016 and Bentley's Master of Science in Business Analytics program holds a spot at number 12. Value Colleges chooses top programs by examining Payscale's College Salary Report, U.S. News, and World Report Rankings and cost.... [-]

This program is only available as a second part of the Dual Degree Program after students have completed One-year MBA or Masters of International Business. It will be available as a full-time one-year program in San Francisco for the September 2018 start term. Learn how to translate big data and analysis into action—and qualify for a 3-year O.P.T. working visa in the U.S. As the role of big data becomes increasingly important, a one-year Hult Master of Business Analytics degree equips you with the analytical and business capability to translate data statistics and analysis into action.

Locations

Start your Master of Business Analytics in San Francisco, then choose to take electives at any other two campuses as part of Hult's unique Global Campus Rotation.... [-]