There’s a global consensus on the idea that data stand as the coin in today’s business landscape, and will be the driver shaping the fourth industrial revolution.

Indeed, in the current so-called second machine age we are seeing the rise of new types of business models, corporate competences, customer-focused processes and managerial skills build around data science.

Companies require professionals that understand that data management and business analytics are deeply embedded in both traditional business models transitioning to new competitive approaches and digital natives alike.

Experienced data scientists, instead of digital newbies, will be playing a key role in leading corporate growth in the years ahead, understanding industry-specifi c drivers of success and leading the information-based transformation.... [-]

The boom and professionalization of the digital sector along with increased competition in sectors such as the "mobile" or "e-commerce" force companies to monitor, measure and optimize the advertising process and buying in each of its stages, and turn each visit into a business opportunity by offering memorable experiences.

In order to solve these problems and with the sole objective of improving results emerge new professional profiles such as digital analyst and conversion optimizer (CRO) and user experience (UX).

In the Master in Web Analytics, Usability and User Experience (UX) you formed to monitor, measure and improve investment company through a plan of action and continuous improvement, covering the art and science of achieving success through the data, usability and conversion to drive change in online business.... [-]

There is currently a high demand for professionals to highly qualified to manage effectively the opportunities that digital marketing offers with specialized such as Traffic Manager, SEO, SEM, Community Manager, Analyst Digital, Mobile and Inbound Marketing profiles, which require training specifically due to the complexity of their duties.

The Master in Digital Marketing with specialization is a program designed to meet these needs, the hand of large industry experts, and where you will learn the basics of digital marketing and you will study some of the specific areas in which you want to deepen.

Upon completion of the Master in Digital Marketing, you will have a deep knowledge base in digital marketing can deepen and specialize in one area: Web Analytics; gamification; Mobile Marketing; Google Adwords; e-Commerce; Inbound Marketing or Digital Communication.... [-]

Master of Research in Economics and Business

Objectives: The attainment of the student of the advanced training necessary, along with the development of the specific skills, so that, on completing the course successfully, they have the skills of a researcher that will enable them to undertake investigative work in economic sciences and in the management and running of organisations, individually and independently, and to begin Doctorate studies.

Characteristics

The Master's qualification comprises 60 ECTS credits distributed in an academic year. Of the total number of credits, 6 correspond to mandatory material covered to which are added 24 credits of an optional nature to be chosen methodologies, connected subjects, practical work in a company, and 30 credits for the mandatory Final Masters Project. Teaching will be semi-classroom based, with the support of technologies that facilitate distance learning by the students.The masters will be given in Spanish, except for some optional subjects that will be given in English.From the start of the Masters, the student will have a director of the Masters Final Project assigned to them, who will also work as their course tutor, advising them on the choice of optional material.... [-]

Our academic calendar is based on a quarter system (1 quarter = 10 weeks). Because of the program's flexible structure and modular design, multiple starting dates are available at the start of every Quarter and of every Term, in October, November, January, February, April, May, July, and August. All campuses follow the same academic calendar.

Full-time students can earn a Master degree in 1 academic year of 9 months, for a total of 3 quarters of 20 credits each, or within 12 months when spreading the workload.

Part-time students can earn a Master degree in 2 to 3 academic years, depending on the number of courses attempted per quarter, the course selection and the course planning; earning half the typical number of courses equals twice the duration of the full-time program. The more flexible the working hours, the more courses will be available to finish faster. Students are considered part-time while attempting 6 or fewer courses per quarter. Part-time studies are available only for students with a national passport or residence permit.... [-]