There’s a global consensus on the idea that data stand as the coin in today’s business landscape, and will be the driver shaping the fourth industrial revolution.

Indeed, in the current so-called second machine age we are seeing the rise of new types of business models, corporate competences, customer-focused processes and managerial skills build around data science.

Companies require professionals that understand that data management and business analytics are deeply embedded in both traditional business models transitioning to new competitive approaches and digital natives alike.

Experienced data scientists, instead of digital newbies, will be playing a key role in leading corporate growth in the years ahead, understanding industry-specifi c drivers of success and leading the information-based transformation.... [-]

What does it consist of?

This master's degree provides students and professionals the opportunity to train professionally in fields with a high demand for qualified personnel of great social interest, such as the analysis of large volumes of data (Big Data) and the development of smart businesses. But fundamentally, it will provide the ability to explore, organize and analyze these data to extract knowledge from them and make predictions. Highlight that assisted by this type of decision-support technology, the identification of new business areas can lead to innovative products and services that may involve improving the competitiveness of companies and public institutions.

Among the contents taught in the master can be found the necessary technologies for the analysis of massive data (big data), statistical learning and decision making, econometrics for massive data, mass data and business management, cloud computing (cloud computing) , data mining and texts, analysis of time series, etc. Through its three specializations the student will be able to choose the desired formation profile of the master. You can opt for a profile dedicated to applications in economic and business management, a profile more focused on management tools and intelligent analysis of data and finally a more technological profile in the management of massive data. This master combines rigorous and academic training with work in real applications and practices, using the appropriate software and hardware platforms.... [-]

What does it consist of?

The Master in Tourism Economics: Monitoring and Evaluation (METME) is an advanced training program that aims to train specialists in economic analysis applied to monitoring and evaluation (M

The Master seeks to encourage the development of skills and competencies in M

Monitoring is a systematic analysis that seeks to identify the changes experienced by a system (destination, sector, activity, company, etc.) during a specific period of time that, generally, coincides with the process of implementing a project, policy or plan . In this way, monitoring provides the decision makers with indicators of progress and achievements achieved through the use of available funds.The evaluation is a systematic and objective analysis of the effectiveness, efficiency and / or equity that derives from the implementation of a project, policy or plan on a system (destination, sector, activity, company, etc.). In summary, it can be said that the objective of the evaluation is to measure the economic impact of the project, in order to determine the relevance and fulfillment of its objectives. An evaluation must provide credible and useful information that can be incorporated into the decision-making processes.What will you learn?... [-]

OPEN CALLS IN BARCELONA, MADRID AND ONLINE

Inesdi launches the Master in Customer Intelligence/>

The Internet, digital platforms and information technologies are transforming our environment. 21st century companies need professional profiles in line with new market trends, so we promote this master's degree, with the aim of training professionals who can provide real solutions to the processes of digital transformation of the company.

This master in Customer Intelligence

The master's degree has the official title of Inesdi Digital Business School./>

Master's degreePractical teaching and real business cases.Personalized tutoring in the completion of the End of Course Project.Work guidance through an individualized "Career Plan".Development of an "Online Measurement and Data Analytics Plan."Program... [-]

OPEN CALLS IN BARCELONA, MADRID AND ONLINE/>

We present the Master in Digital Communication/>

In addition to having the degree of Inesdi Digital Business School, you can obtain a University Degree from the University of Nebrija.

Possibility of doing the Postgraduate course in person, online or blended.Practical teaching and real business cases.Personalized tutoring in the completion of the End of Course Project.Work orientation through an individualized "Professional career plan".Development of a "Digital Communication Plan" and an "Online Measurement Plan".Program

Module 1: Social Media Marketing Plan - End-of-course project/>

What is and how to develop a Social Media Marketing PlanResponsibilities in Social MediaHow to submit an SMM plan... [-]

There is currently a high demand for professionals to highly qualified to manage effectively the opportunities that digital marketing offers with specialized such as Traffic Manager, SEO, SEM, Community Manager, Analyst Digital, Mobile and Inbound Marketing profiles, which require training specifically due to the complexity of their duties.

The Master in Digital Marketing with specialization is a program designed to meet these needs, the hand of large industry experts, and where you will learn the basics of digital marketing and you will study some of the specific areas in which you want to deepen.

Upon completion of the Master in Digital Marketing, you will have a deep knowledge base in digital marketing can deepen and specialize in one area: Web Analytics; gamification; Mobile Marketing; Google Adwords; e-Commerce; Inbound Marketing or Digital Communication.... [-]

The boom and professionalization of the digital sector along with increased competition in sectors such as the "mobile" or "e-commerce" force companies to monitor, measure and optimize the advertising process and buying in each of its stages, and turn each visit into a business opportunity by offering memorable experiences.

In order to solve these problems and with the sole objective of improving results emerge new professional profiles such as digital analyst and conversion optimizer (CRO) and user experience (UX).

In the Master in Web Analytics, Usability and User Experience (UX) you formed to monitor, measure and improve investment company through a plan of action and continuous improvement, covering the art and science of achieving success through the data, usability and conversion to drive change in online business.... [-]

Why a Master in Data Science and Big Data?

The information available in the world grows exponentially. More than 90% of the currently existing data has been created in the last two years.

The business datificación reduces transaction costs and causes the appearance of new competitors initially outside the sector. Processing all this information available will be key to the Spanish and global companies to compete with each other and with new entrants.

In addition, the use of Big Data can help companies create new products or services in and out of your business 72% of large companies believe that Big Data has a very important potential in creating competitive advantages Main analysts (McKinsey, Gartner) provide a huge demand for data scientist profiles in the coming years.... [-]

The Master in Business Analytics and Big Data is the answer to the need for a new professional who is able to extract useful knowledge from data in the context of proliferation of production data in organizations and on the Internet generally.

This program seeks to address the needs of data analysis in business. These new professionals sometimes called "data scientists" are called to play an essential role in the new competitive context that dominates decision-making based on the analysis of large volumes of data. Must be able to identify, collect, process, analyze, process and interpret the data in the context of specific business objectives. The program develops skills and integrative skills and areas of knowledge of business problems with quantitative and predictive techniques for making reliable and robust models. It also develops the skills and knowledge necessary to understand and manage the technology related to parallelism and associated mining processes to big data and data management and processing in cloud services.... [-]

Master of Research in Economics and Business

Objectives: The attainment of the student of the advanced training necessary, along with the development of the specific skills, so that, on completing the course successfully, they have the skills of a researcher that will enable them to undertake investigative work in economic sciences and in the management and running of organisations, individually and independently, and to begin Doctorate studies.

Characteristics

The Master's qualification comprises 60 ECTS credits distributed in an academic year. Of the total number of credits, 6 correspond to mandatory material covered to which are added 24 credits of an optional nature to be chosen methodologies, connected subjects, practical work in a company, and 30 credits for the mandatory Final Masters Project. Teaching will be semi-classroom based, with the support of technologies that facilitate distance learning by the students.The masters will be given in Spanish, except for some optional subjects that will be given in English.From the start of the Masters, the student will have a director of the Masters Final Project assigned to them, who will also work as their course tutor, advising them on the choice of optional material.... [-]