Best Masters in Business Analytics in France 2017/2018. The first Master in Big Data and Business Analytics The Master in Big Data and Business Analytics at ESCP Europe, one of the world's Top Business Schools, is a 1-year, full-time postgraduate programme across 2 countries for those aiming for a successful career in various job functions: Supply Chain, Human Resources, Marketing, Finance and more. It is taught in English and takes place at our Paris and Berlin campuses. France and Germany are the perfect starting points to experience the excellence of the usage of big data and business analytics. The first intake will be in September 2017! This is an innovative degree with an international track in two countries with a truly trans-national and international spirit. It will be taught by global faculty, with a multi-cultural class mix and international corporate network. The Master in Big Data and Business Analytics is open to everyone that is passionate about big data, and want to become fluent in the usage of data analytics. This Master Programme is perfect for those who want to make performance improvement decisions from a management perspective. This Master will bring their business ideas to life and provide an international overview of the Big Data and Business Analytics in many industries! To be admitted to the programme, you don’t have to be a “specialist” in the Big Data Analytics sector, you only need the desire to become one! During the programme you will have the opportunity to strengthen your... [-]

RECORDED IN TRAINING RNCP - LEVEL OF TITLE I (BAC +5) Faced with the growing digitalization of business and the multiplication of channels of interaction between consumers and brands, competitive advantage lies more than ever in the ability to understand the complexity of the market and anticipate their evolution. Thus the big data phenomenon today represents an unprecedented opportunity for brands to rethink their innovation, communication, distribution and services for a better customer experience. So companies need more than ever to marketing staff with analytical and predictive skills to better identify problems and make the most optimal decisions of a ROI perspective. MS Marketing and Data Analytics happens at the crossroads of marketing, technology and predictive approaches with a view to achieve better marketing performance. GOALS Understand the challenges and opportunities related to marketing decision in the context of big data Understand the anchor and the systemic and organizational complexity in connection with the digital transformation of brands Enter the methods and the most advanced technical materials operations of big data Predictive analytic mobilization for decision making and brand marketing performance ASSETS A precursor and a perfect fit positioning with current business needs An opportunity to develop or strengthen the analytical dimension of marketing decision makers A relevant educational content and combines academic teaching and managerial testimonials A didactic pedagogy and experiential mobilizing collective intelligence through different formats: projects, challenges, simulation and situational ... An animation designed in close collaboration with the most companies involved and advances in big data... [-]