1 Results in Business Administration, Bucharest
University Politehnica of Bucharest
This course is designed to provide students with a broad exposure to the principles of industrial (business-to-business – B2B) marketing and to gain valuable knowledge in ... [+]
About
This course is designed to provide students with a broad exposure to the principles of industrial (business-to-business – B2B) marketing and to gain valuable knowledge in this area of marketing. More specifically the course aims to:
identify the industrial, marketing, and business terms and concepts that are significant within the field of industrial marketing understand the relationships of these concepts to each other and their relationship to marketing and/or business principles and practices introduce students to differences between consumer and business-to-business markets understand marketing mix and its creation in conditions of business-to-business markets understand the environmental factors affecting the business-to-business markets ... [-]
Romania
, Bucharest
September 2019
Campus