Branding refers to a specialization within marketing and business that focuses on creating a brand that is viewed positively by consumers. Using elements of design, advertising, business strategy and distribution, the goal is to learn how to create effective brands that last.
Being the 2nd largest city in Spain, Barcelona is the capital of Catalonia province. It has over 4 million inhabitants. It is a vibrant city that hosts thousands of tourists annually. It is home to university of Barcelona among others.
Request Information Master's Degrees in Branding in Barcelona in Spain 2019
With this program you will be able to adapt the way of working to the constant digital and social advances to generate relevant messages for brands and products. [+]
Far is the time in which the marks served only to indicate the functional characteristics of the products. Is history. The brands convey the values of our own image, Not just his own.
Branding helps us convey our own values. We make public our inclinations through the marks and that helps us to describe ourselves to the people with whom we relate. Brands help us to project our own image and use their products for it. Therefore the market, which determines which brands are valuable; Listening to the consumer is vital to the survival of brands.... [-]
The Master in Social Media Branding & Strategy is one of the first programs in Spain and Europe aimed at professionals and future professionals, businessmen and entrepreneurs who need to manage and create the reputation of a brand on the Internet and social networks professionally. [+]
Learning to manage brand reputation in social media, in online communities and internet is imperative for successful business projects. It is shown that a mark is not positioned on the internet or with a negative image, directly impacts sales and therefore in the business.
The Master in Social Media Branding & Strategy It is one of the first programs in Spain and Europe aimed at professionals and future professionals, businessmen and entrepreneurs who need to manage and create the reputation of a brand on the Internet and social networks professionally.What do you prepare? To provide students with the knowledge and methodology to enable it to formulate and plan a strategy branded online social media. Being able to create design and implement an online brand with relevant content to their audiences. Learning to write and create content on social networks with a clear focus on business results. Energize brand communication through public relations campaigns (Social Media Management) and advertising (Social Media Marketing) addressed to our public and especially the online influencers. Learn to track and monitor what is said about the company and competition to analyze information and propose strategies and actions. Online form management projects, using techniques like AGILE in project management and personal and individual coach. To whom it May concern? ... [-]
With this program you'll be a communicator with an open and creative mind, and get a view of the cross-sectional design. [+]
Society as we knew a few years ago no longer exists. The influence of technological progress is so great that no one dares to make long-term predictions about where we are headed. Any race, especially those related to communication and branding requires a constant questioning of its own parameters and rationale. What it was 10 years ago, it is history. What matters is how we adapt our way of working to the constant digital and social progress.
Communicators today must understand the deep relationship between technology, personal values and human relations to apply to branding. Otherwise, they will not get generate relevant messages for brands and products.
This reflection is born this Masters in Advertising Design and Innovation in brand communication. And also the fact that, fortunately, always a known starting point will be necessary: Creativity. An idea, a story to tell, an App that connects with people, a tweet to mobilize thousands of people. In short, creativity, in its broadest definition, it becomes more than ever the benchmark for any communicator. At the starting point and also the very purpose of brand management.... [-]
Nowadays, companies are much more than simply the products they offer but the total sum of the value of the company, in which we can include the services they offer, the people who work for them, the communications they make as well as where they make them. [+]
The Master's in Branding and Packaging Design (60 ECTS) is obtained by completing two postgraduate degrees, for 30 ECTS each. These postgraduate degrees may be completed in the same academic year, or in different years. All postgraduate courses that are part of a master's degree can be taken independently.PRESENTATION
Nowadays, companies are much more than simply the products they offer but the total sum of the value of the company, in which we can include the services they offer, the people who work for them, the communications they make as well as where they make them, and, of course, their culture. In the current climate, Branding is now even more important. Only brands that have been managed with a clear strategy will stay ahead of the plethora of other brands and products.... [-]
The identity of a brand is the essence of a company and, its image, the best showcase. The Professional Master in Strategies in Social Networks, Branding and Digital Advertising is the most complete training to specialize in the repercussion of a brand in the market. [+]
The professional profile of the Social Media expert is increasingly complex. The company needs a person that covers the spectrum of activities that involve this function,Why the Professional Master in Strategies in Social Networks, Branding and Digital Advertising?
The identity of a brand is the essence of a company and, its image, the best showcase. The Professional Master in Strategies in Social Networks, Branding and Digital Advertising is the most complete training to specialize in the repercussion of a brand in the market.
This training combines two essential pillars of Digital Marketing; the good brand image through Personal Branding and a strong impact on social channels thanks to effective communication strategies. With both tools you will achieve an infallible professional profile in the labor market.... [-]
In the Master's in Branding and Brand Strategy we will talk about the construction of brands through their strategic management. We will work on how it should be perceived, committing and offering a unique identity and experience. [+]
The global management of a brand as its own entity is today a determining factor for its success. Brands speak, listen, feel and interact with their environment permanently.
Only those brands that are based on a correct brand strategy remain in solid market positions.
In the Master's in Branding and Brand Strategy we will talk about the construction of brands through their strategic management. We will work on how it should be perceived, committing and offering a unique identity and experience.SummaryCredits: 60 ECTSHours: Monday, Wednesday and Friday from 6:30 p.m. to 9:30 p.m.Modality: Presencial BarcelonaClass period: October to Junegoals
The Master in Branding and Brand Strategy makes you a professional specialized in the creation of brands, their strategy and values, their graphic representation and communication. The totally practical methodology will allow you to develop projects that respond to the current market needs. Throughout the program you will develop the concepts, techniques and strategies that bring personality to a brand, make it profitable and position it in a unique and harmonious way in their environment.... [-]