Business students have many areas they can specialize in, and branding is one that falls under the broader discipline of marketing. The study area uses advertising, design, strategic development and other concepts to create a brand that is accepted positively by consumers.
Bergen is located in western Norway and was established in 1070, it is said to be the international hub for aquaculture, shipping and petroleum and nationally it is considered to be the center of higher education, tourism and finance. The University of Bergen offers quality education here.
Request Information Master's Degrees in Branding in Bergen in Norway 2019
Innovating, building and managing strong brands is key to gaining competitive advantage and long-term profitability for products, services, companies and organisations. [+]
Degree: MSc in Economics and Business Administration ECTS credits: 120 Duration: two years
Building and managing strong brands is key to gaining competitive advantage and long-term profitability for products, services, companies and organisations. The Marketing and Brand Management programme provides students with in-depth and research-based knowledge on marketing, consumer behaviour, innovation and brand management.
Understanding consumer and competitor behaviour is essential to every business and organisation. Customer and competitor insights provide the basis for developing sound strategies as well as optimal market positioning and effective marketing tactics. The programme integrates theory and practical applications from strategy and marketing to assist students in developing strong brands and making future market decisions.... [-]