Master's Degree in Branding in Bergen in Norway

Find Masters Programs in Branding 2018 in Bergen in Norway

Branding

A masters refers to the completion of a graduate study program that prepares students to further their knowledge of a specific subject or advance their careers. The majority of masters are granted by state or public universities.

Business students who focus on marketing may decide to further specialize their study with branding. This discipline combines concepts of creative design, strategy development, advertising and promotion to create effective and sustainable product and service brands.

Norway (Norge) is the westernmost, northernmost — and in fact the easternmost — of the three Scandinavian countries. Norway is well known for its amazing and varied scenery. The fjords in the west of the country are long narrow inlets, flanked on either side by tall mountains where the sea penetrates far inland. The ultimate responsibility for the education lies with the Norwegian Ministry of Education and Research.

Bergen is located in western Norway and was established in 1070, it is said to be the international hub for aquaculture, shipping and petroleum and nationally it is considered to be the center of higher education, tourism and finance. The University of Bergen offers quality education here.

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Master's in Marketing and Brand Management

NHH Norwegian School of Economics
Campus Full time 2 years August 2019 Norway Bergen

Degree: MSc in Economics and Business Administration [+]

Degree: MSc in Economics and Business Administration ECTS credits: 120 Duration: two years

Building and managing strong brands is key to gaining competitive advantage and long-term profitability for products, services, companies and organisations. The Marketing and Brand Management programme provides students with in-depth and research-based knowledge on marketing, consumer behaviour, innovation and brand management.

Understanding consumer and competitor behaviour is essential to every business and organisation. Customer and competitor insights provide the basis for developing sound strategies as well as optimal market positioning and effective marketing tactics. The programme integrates theory and practical applications from strategy and marketing to assist students in developing strong brands and making future market decisions.... [-]