Master's Degree in Branding in Munich in Germany

View all Masters Programs in Branding 2018 in Munich in Germany

Branding

In order to successfully obtain a Masters qualification, you will need to obtain a number of credits by passing individual modules. Most taught Masters will have a number of core modules which you must take and pass in order to obtain the qualification. The assessment of research Masters is almost always entirely by a single dissertation module or project.

Business students who focus on marketing may decide to further specialize their study with branding. This discipline combines concepts of creative design, strategy development, advertising and promotion to create effective and sustainable product and service brands.

Germany, officially the Federal Republic of Germany, is a federal parliamentary republic in western-central Europe. The country consists of 16 states, and its capital and largest city is Berlin.

Munich is the 3rd largest city in Germany. It is located in the state of Bavaria and has over 1 million residents. As a leading location for science and research, Munich has over 4 major universities and several colleges.

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Master in Brand Management

Macromedia University of Applied Sciences
Campus Full time 3 - 4 semesters March 2019 Germany Munich Berlin + 1 more

Brand Management teaches students how to combine management with creative planning and prepares them for leadership roles and tasks in brand development, marketing communication, and design functions. [+]

Do you want to understand the real business value of brands? Structural changes in today’s population and the digitization of our society require new brand management skills. Digital branding forms a new core competence for agencies and companies. Brands play an important role in business and society. Students specializing in brand management learn about current brand management issues and gain awareness of the interrelation of brands within complex brand architectures.

Managing brands without thinking about digital platforms are inconceivable today. Not only do traditional brand leadership and management need to be evaluated, but special attention needs to be given to the role of social media platforms and co­-creation.... [-]


Master management and marketing in fashion, brands, media

Campus M21
Campus Full time 4 semesters October 2018 Germany Munich Nuremberg + 1 more

Fashion is much more than Zeitgeist - it is an expression of lifestyle and personality. When people buy products from Apple, Nike or Prada today, run basically their lifestyle as an expression of self. [+]

Master: Management and Marketing in fashion, brands, media

LIFESTYLES, TARGET GROUPS AND MUCH MORE FOR CREATIVE PULSE mode is much more than Zeitgeist - it is an expression of lifestyle and personality. When people buy products from Apple, Nike or Prada today, run basically their lifestyle as an expression of self. Therefore, the fashion and brand management is aimed at the enforcement and management of new fashion trends and innovative brands in the market. Brands are always instruments of individual self-representation of consumers and serve the differentiation of lifestyles through specific choice and preference of high quality products. With strong marketing and media campaigns to new target groups and international markets are opened often. The master's program at the Campus M21 prepares scientifically sound and practice before on strategic and operational management responsibilities in these exciting markets.... [-]