View all Masters Programs in Branding 2019 in Munich in Germany
In order to successfully obtain a Masters qualification, you will need to obtain a number of credits by passing individual modules. Most taught Masters will have a number of core modules which you must take and pass in order to obtain the qualification. The assessment of research Masters is almost always entirely by a single dissertation module or project.
Business students who focus on marketing may decide to further specialize their study with branding. This discipline combines concepts of creative design, strategy development, advertising and promotion to create effective and sustainable product and service brands.
Munich is the 3rd largest city in Germany. It is located in the state of Bavaria and has over 1 million residents. As a leading location for science and research, Munich has over 4 major universities and several colleges.
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Brand Management teaches students how to combine management with creative planning and prepares them for leadership roles and tasks in brand development, marketing commun
Do you want to understand the real business value of brands? Structural changes in today’s population and the digitization of our society require new brand management skills. Digital branding forms a new core competence for agencies and companies. Brands play an important role in business and society. Students specializing in brand management learn about current brand management issues and gain awareness of the interrelation of brands within complex brand architectures.
Managing brands without thinking about digital platforms are inconceivable today. Not only do traditional brand leadership and management need to be evaluated, but special attention needs to be given to the role of social media platforms and co-creation....
The Master of International Marketing and Brand Management study program provides advanced business, marketing, and brand management knowledge, and equips you with the pr
The Master International Marketing and Brand Management study program provides advanced business, marketing, and brand management knowledge, and equips you with the proper skills and tools to successfully apply your innovative ideas to practice.
In addition, the unique format and the holistic, interdisciplinary approach of the study program let you explore new horizons and highly topical subjects that make the Master International Marketing and Brand Management a truly unique experience.
This way, you evolve into a responsible marketing and brand management specialist with a broad cultural understanding and a strong personality.
Master International Marketing and Brand Management at a Glance