A Masters degree gives you the opportunity to either further your understanding of a particular question or take off in a completely different way using skills you have gained from your previous undergraduate degree.
Students of business, in particular of marketing, may choose to further specialize in branding. This is the study of how to create and sustain effective brands, either of products or services, using elements of creative design, advertising and strategy development.
Germany, officially the Federal Republic of Germany, is a federal parliamentary republic in western-central Europe. The country consists of 16 states, and its capital and largest city is Berlin.
Munich is the 3rd largest city in Germany. It is located in the state of Bavaria and has over 1 million residents. As a leading location for science and research, Munich has over 4 major universities and several colleges.
Request Information Master's Degrees in Branding in Munich in Germany 2018
Fashion is much more than Zeitgeist - it is an expression of lifestyle and personality. When people buy products from Apple, Nike or Prada today, run basically their lifestyle as an expression of self. [+]
LIFESTYLES, TARGET GROUPS AND MUCH MORE FOR CREATIVE PULSE mode is much more than Zeitgeist - it is an expression of lifestyle and personality. When people buy products from Apple, Nike or Prada today, run basically their lifestyle as an expression of self. Therefore, the fashion and brand management is aimed at the enforcement and management of new fashion trends and innovative brands in the market. Brands are always instruments of individual self-representation of consumers and serve the differentiation of lifestyles through specific choice and preference of high quality products. With strong marketing and media campaigns to new target groups and international markets are opened often. The master's program at the Campus M21 prepares scientifically sound and practice before on strategic and operational management responsibilities in these exciting markets.... [-]
Brand Management teaches students how to combine management with creative planning and prepares them for leadership roles and tasks in brand development, marketing communication, and design functions. [+]
Do you want to understand the real business value of brands? Structural changes in today’s population and the digitization of our society require new brand management skills. Digital branding forms a new core competence for agencies and companies. Brands play an important role in business and society. Students specializing in brand management learn about current brand management issues and gain awareness of the interrelation of brands within complex brand architectures.
Managing brands without thinking about digital platforms are inconceivable today. Not only do traditional brand leadership and management need to be evaluated, but special attention needs to be given to the role of social media platforms and co-creation.... [-]