Master Program in Branding in Europe

View Masters Programs in Branding in Europe 2018

Branding

A masters refers to the completion of a graduate study program that prepares students to further their knowledge of a specific subject or advance their careers. The majority of masters are granted by state or public universities.

Master in Branding is a graduate program under Marketing that focuses on the products and the consumer. The degree arms you with the necessary skills and knowledge on how establish a strong relationship between product brands and the end consumer.

In all, there are over 4000 Higher Education Institutions in Europe offering a wide range of courses at Bachelor, Masters and Doctorate level. With more and more of these organizations offering English as the language of education for at least some of their degree programs, universities in Europe are now of higher quality than ever before. Universities in Europe offer a friendly welcome to foreign students and to give a course of knowledge that meets their profession needs in today’s global demand.

View all Master Programs in Branding in Europe 2018

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Master in Fashion Marketing - From Strategy to Branding

IED – Istituto Europeo di Design Milan
Campus Full time 1 year January 2019 Italy Milan

The Master in Fashion Marketing - From Strategy to Branding trains professionals able to face the new challenges of a world in rapid and constant evolution. In particular, the course covers the study of the most important aspects of fashion marketing management, the communication techniques - focusing on aspects of positioning strategies and brand management - the identity and consumer needs without neglecting the analysis of digital media. [+]

The Master in Fashion Marketing - From Strategy to Branding trains professionals able to face the new challenges of a world in rapid and constant evolution. In particular, the course covers the study of the most important aspects of fashion marketing management, the communication techniques - focusing on aspects of positioning strategies and brand management - the identity and consumer needs without neglecting the analysis of digital media.

The course is based on a creative approach to develop innovative thinking and to experiment new strategies in the area.

Career opportunities - Graduate students can approach different fashion segments: Brand Management, Corporate Marketing, Business Development, Distribution and Retailing as well as counseling and communication agencies.... [-]


Master of Luxury Management, Innovation and Branding in Rome, Italy

Swiss School of Management, Rome Italy
Campus Part time 1 - 2 years October 2018 Italy Rome

This unique Master Program is a one of its kind. It differs from other Luxury Management programs, having a strong component of practical issues, embracing not only the management side but also the innovative way to develop a new concept of branding and value creation. Company visits are also contemplated in the program. [+]

Master of Luxury Management, Innovation, and Branding

Despite the global economic crisis, sales of luxury goods are surging worldwide. More than a symbol, luxury goods indicate success, advantage, privilege, taste, and dreams. The luxury market relies on managers to understand, steward, and grow this unique sector.

Our Master in Luxury Management, Innovation and Branding was designed especially for students aspiring to careers in the luxury management sector of today’s dynamic, global marketplace.

Understanding the dynamics and the peculiarities of the luxury management paying a special attention to the future is the focus of this Master.

The Program awards 60 ECTS within a full academic year. It features company visits of the major brands and Luxury Goods producers in Italy, Guest Lecturers, Scientific Research and field-trips and Leadership training. The program will be run in English. The faculty consists of international professionals based in the city of Rome or close to it.... [-]


Master in Brand Management

Macromedia University of Applied Sciences
Campus Full time 3 - 4 semesters March 2019 Germany Munich Berlin Region + 1 more

Brand Management teaches students how to combine management with creative planning and prepares them for leadership roles and tasks in brand development, marketing communication, and design functions. [+]

Do you want to understand the real business value of brands? Structural changes in today’s population and the digitization of our society require new brand management skills. Digital branding forms a new core competence for agencies and companies. Brands play an important role in business and society. Students specializing in brand management learn about current brand management issues and gain awareness of the interrelation of brands within complex brand architectures.

Managing brands without thinking about digital platforms are inconceivable today. Not only do traditional brand leadership and management need to be evaluated, but special attention needs to be given to the role of social media platforms and co­-creation.... [-]


Master in Visual Brand Design

Domus Academy
Campus Full time 12 months September 2018 Italy Milan

In the Master in Visual Brand Design, you will gain the skills to identify a company’s core assets. To cultivate a deep understanding of the product and the best way to communicate its values, both in the physical and the social media worlds. To bring it all together into a consistent brand vision, voice, and environment. [+]

Master in Visual Brand Design - Re-model Brands

‘Learning by Designing’ is how Domus Academy will boost your career. Not only it is a place where the designers of tomorrow can produce wonders and surprises, it is also a place where students can discover new realities and invent professional trajectories aligned with tomorrow’s market demands.

WHY Domus Academy Experience Milano, World Capital of Fashion and Design. Design your Master in a highly ranked Academy offering a globally recognized degree. Improve your knowledge and know-how thanks to real projects. Build your own Multicultural and Global Network. Boost your career with our unique Professional Experience.

Career Opportunities ... [-]

Master in Brand Design and Management: Food, Wine and Tourism

IED – Istituto Europeo di Design Florence
Campus Full time 11 months February 2019 Italy Florence

The goal of this Master is to implement and strengthen the skills required to take on strategic roles in tourism, food and wine based brands. The Master is also designed to train professionals in the construction and management of formats/services in hospitality, as well as communication experts in Food & Wine sector. [+]

Barcelona and Florence are two of the main touristic destinations in Europe, both of them attract tourist thanks to a unique blend between art, culture and a great quality of life and hospitality.

Nowadays launching and empower a brand in these fields needs transversal skills and an overall vision. Territoriality is not a limitation anymore but a key value for being globally recognisable. Both Tuscany and Catalunya are regions that build their branding strategies on that value and they are succeeding in it.

Professional Opportunities - The goal of this Master is to implement and strengthen the skills required to take on strategic roles in tourism, food and wine based brands. The Master is also designed to train professionals in the construction and management of formats/services in hospitality, as well as communication experts in Food & Wine sector.... [-]


Master in Fashion Direction: Brand & Product Management

Milano Fashion Institute
Campus Full time 1 year January 2019 Italy Milan

The Master in Fashion Direction: Brand & Product Management is aimed to form professionals, with different skills, that are able to contribute to the process of brand management and collection development. [+]

Master in Fashion Direction: Brand & Product Management

The Master in Fashion Direction: Brand & Product Management is aimed to form professionals, with different skills, that are able to contribute to the process of brand management and collection development. They are professional figures that integrate multi-disciplinary skills (design - management - communication), much in demand by fashion companies formed but that are not formed by the traditional educational courses, usually oriented exclusively to a single discipline. These professionals are able to manage and coordinate the process of brand management, from the declination of the brand language on the different lines to the planning and development of the collections, and finally up to the management of product’s communication to the trade market.... [-]


Master's in Marketing and Brand Management

NHH Norwegian School of Economics
Campus Full time 2 years August 2019 Norway Bergen

Degree: MSc in Economics and Business Administration [+]

Degree: MSc in Economics and Business Administration ECTS credits: 120 Duration: two years

Building and managing strong brands is key to gaining competitive advantage and long-term profitability for products, services, companies and organisations. The Marketing and Brand Management programme provides students with in-depth and research-based knowledge on marketing, consumer behaviour, innovation and brand management.

Understanding consumer and competitor behaviour is essential to every business and organisation. Customer and competitor insights provide the basis for developing sound strategies as well as optimal market positioning and effective marketing tactics. The programme integrates theory and practical applications from strategy and marketing to assist students in developing strong brands and making future market decisions.... [-]


Master in Fashion Marketing, Design & Brand Strategies

INSEEC Paris
Campus Full time September 2018 France Paris

This program trains executives in management and marketing applied to the fields of fashion and design, in a national and international perspective. [+]

Master in Fashion Marketing, Design & Brand Strategies

This program trains executives in management and marketing applied to the fields of fashion and design, in a national and international perspective.It welcomes students from the university, business school or artistic training. The fashion industry is undergoing rapid changes and emerging new players appear in a global context. Future managers must be trained in all the proper techniques and be aware of consumer demands. The following are the types of positions that our graduates will be trained for: product manager, project manager, communication manager, buyer, merchandising manager, brand manager, showroom manager, collection manager, etc.... [-]


Master in Communication Management - Image Communication (advertising, public relations, branding)

University of Wroclaw
Campus Full time Part time 2 years October 2018 Poland Wrocław + 1 more

Communication Management studies offer a comprehensive approach to external and internal communication of brands, organizations and their image, by means of existing communication systems. Graduates of the program will have acquired theoretical knowledge and practical competencies in the areas of specific aspects of communication of organizations and their external and internal image. [+]

Communication Management studies offer a comprehensive approach to external and internal communication of brands, organizations and their image, by means of existing communication systems. Graduates of the program will have acquired theoretical knowledge and practical competencies in the areas of specific aspects of communication of organizations and their external and internal image (advertising, public relations, branding). They will also have acquired detailed knowledge about the range of work and competences of different units of organizations and companies from the creative industry. The educational goal of the program is to build competences connected with designing (also graphics), perceived as an important element of organizational and brand image.... [-]


Master In ETalent

Three Points Digital Business School
Online & Campus Combined Full time 9 months October 2018 Spain Spain Online

In these last twenty years, the socio-economic environment has taken a 360º turn. The technological changes that have taken place have forced both companies and professionals from the different functional areas to reinvent themselves. [+]

In these last twenty years, the socio-economic environment has taken a 360º turn. The technological changes that have taken place have forced both companies and professionals from the different functional areas to reinvent themselves. These professionals have been forced to acquire the new skills, abilities and knowledge that the digital environment demands, in order to be able to perform their functions in the most efficient and effective way possible, however, by using the new tools provided in This new context dominated by the digitalization of functions.

As a result of these changes, the Director of Human Resources must not only have new capacities, skills and knowledge to use new tools in their daily management of human capital, but must also be aware of and value the impact of digitalization of the environment in the profile of individuals both within the company and outside, it must be able to detect the new training needs of individuals and develop training plans, while capturing new talent.... [-]


Master In Branding And Brand Strategy

Seeway - Barcelona
Campus Part time 9 months October 2018 Spain Barcelona

In the Master's in Branding and Brand Strategy we will talk about the construction of brands through their strategic management. We will work on how it should be perceived, committing and offering a unique identity and experience. [+]

The global management of a brand as its own entity is today a determining factor for its success. Brands speak, listen, feel and interact with their environment permanently.

Only those brands that are based on a correct brand strategy remain in solid market positions.

In the Master's in Branding and Brand Strategy we will talk about the construction of brands through their strategic management. We will work on how it should be perceived, committing and offering a unique identity and experience.

SummaryCredits: 60 ECTSHours: Monday, Wednesday and Friday from 6:30 p.m. to 9:30 p.m.Modality: Presencial BarcelonaClass period: October to Junegoals

The Master in Branding and Brand Strategy makes you a professional specialized in the creation of brands, their strategy and values, their graphic representation and communication. The totally practical methodology will allow you to develop projects that respond to the current market needs. Throughout the program you will develop the concepts, techniques and strategies that bring personality to a brand, make it profitable and position it in a unique and harmonious way in their environment.... [-]


Master's Degree In Strategies In Social Networks, Branding And Digital Advertising

Instituto Internacional de Marketing - Digital Business School
Online Campus Part time 14 months September 2018 Spain Barcelona Madrid + 2 more

The identity of a brand is the essence of a company and, its image, the best showcase. The Professional Master in Strategies in Social Networks, Branding and Digital Advertising is the most complete training to specialize in the repercussion of a brand in the market. [+]

The professional profile of the Social Media expert is increasingly complex. The company needs a person that covers the spectrum of activities that involve this function,

Why the Professional Master in Strategies in Social Networks, Branding and Digital Advertising?

The identity of a brand is the essence of a company and, its image, the best showcase. The Professional Master in Strategies in Social Networks, Branding and Digital Advertising is the most complete training to specialize in the repercussion of a brand in the market.

This training combines two essential pillars of Digital Marketing; the good brand image through Personal Branding and a strong impact on social channels thanks to effective communication strategies. With both tools you will achieve an infallible professional profile in the labor market.... [-]


Masters In Advertising Design And Innovation In Brand Communication

Escuela Superior de Diseño de Barcelona
Online Full time 12 months May 2018 Spain Barcelona

With this program you'll be a communicator with an open and creative mind, and get a view of the cross-sectional design. [+]

Society as we knew a few years ago no longer exists. The influence of technological progress is so great that no one dares to make long-term predictions about where we are headed. Any race, especially those related to communication and branding requires a constant questioning of its own parameters and rationale. What it was 10 years ago, it is history. What matters is how we adapt our way of working to the constant digital and social progress.

Communicators today must understand the deep relationship between technology, personal values ​​and human relations to apply to branding. Otherwise, they will not get generate relevant messages for brands and products.

This reflection is born this Masters in Advertising Design and Innovation in brand communication. And also the fact that, fortunately, always a known starting point will be necessary: ​​Creativity. An idea, a story to tell, an App that connects with people, a tweet to mobilize thousands of people. In short, creativity, in its broadest definition, it becomes more than ever the benchmark for any communicator. At the starting point and also the very purpose of brand management.... [-]


Masters In Branding And Fashion Design

IADE
Campus Full time 2 years September 2018 Portugal Lisbon

This Master in Branding and Fashion Design aims to respond to the complex and real needs of specialized knowledge in the fashion area, expanding and developing new knowledge, and thus contributing to the training of qualified professionals in this field of activity. In addition, it aims at improving critical capacity, stimulating skills, and developing creativity, innovation and entrepreneurship, always constructing or interpreting market trends. [+]

Program developed in partnership with UBI - University of Beira Interior

This one Master in Branding and Fashion Design Aims to respond to the complex and real needs of specialized knowledge in the area of ​​fashion, expanding and developing new knowledge, and thus contributing to the training of qualified professionals in this area of ​​activity. In addition, it aims at improving critical capacity, stimulating skills, and developing creativity, innovation and entrepreneurship, always constructing or interpreting market trends.

Throughout the masters, students have the opportunity to develop a collection from its conception to its promotion, culminating in a fashion show.... [-]


Master In Social Media Branding & Strategy

laSalle Barcelona Postgraduate
Campus Full time September 2018 Spain Barcelona

The Master in Social Media Branding & Strategy is one of the first programs in Spain and Europe aimed at professionals and future professionals, businessmen and entrepreneurs who need to manage and create the reputation of a brand on the Internet and social networks professionally. [+]

Learning to manage brand reputation in social media, in online communities and internet is imperative for successful business projects. It is shown that a mark is not positioned on the internet or with a negative image, directly impacts sales and therefore in the business.

The Master in Social Media Branding & Strategy It is one of the first programs in Spain and Europe aimed at professionals and future professionals, businessmen and entrepreneurs who need to manage and create the reputation of a brand on the Internet and social networks professionally.

What do you prepare? To provide students with the knowledge and methodology to enable it to formulate and plan a strategy branded online social media. Being able to create design and implement an online brand with relevant content to their audiences. Learning to write and create content on social networks with a clear focus on business results. Energize brand communication through public relations campaigns (Social Media Management) and advertising (Social Media Marketing) addressed to our public and especially the online influencers. Learn to track and monitor what is said about the company and competition to analyze information and propose strategies and actions. Online form management projects, using techniques like AGILE in project management and personal and individual coach. To whom it May concern? ... [-]