A masters refers to the completion of a graduate study program that prepares students to further their knowledge of a specific subject or advance their careers. The majority of masters are granted by state or public universities.
A Master in Branding is a degree that intends to teach students how to manage brands. Graduates will have the abilities to create brands, but most importantly control how the brand is perceived by the customer, based on all its attributes.
Brazil, officially the Federative Republic of Brazil, is the largest country in both South America and the Latin American region. It is the world's fifth largest country, both by geographical area and by population, with over 193 million people.
It’s the largest city in Brazil, and this has seen a system of numerous public and private higher education learning centres. Some of the globally recognized universities such as University of Sao Paulo, Pontifical Catholic University of Sao Paulo and Sao Paulo State University are located here.
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We live in a world governed by brands and their strategies. The areas of Management, Marketing, Communication and Design converge in the approaches of Branding to unveil the complex phenomenon of consumption and relations of exchange, with great opportunities. [+]
We live in a world governed by brands and their strategies. The areas of Management, Marketing, Communication and Design converge in the approaches of Branding to unveil the complex phenomenon of consumption and relations of exchange, with great opportunities.FOR WHOM?
For professionals looking to broaden their knowledge or direct their careers to the promising area of Branding, developing strategies, plans and actions to build, manage and communicate brand values, attributes and contents.HOW IS IT?
"Marks, not products," said journalist and writer Naomi Klein in the controversial "No Logo" as a way of criticizing what would then be the renaissance of marketing now as a form of product significance.... [-]