Masters Programs in Brand Management
Compare 7 Masters Programs in Brand Management
When considering possible options after the completion of a bachelor’s degree, a master’s degree can be a good way to gain professional training before entering the workforce. Master's programs are often tailored for specific career fields.
With the growing prominence of social media in the age of globalization, those wishing to combine the creative and business industries may ask what is a Master in Brand Management. The field of brand management involves learning to identify and analyze the quality and performance as well as the image and reputation of commercial products. Students can develop design and marketing strategies to secure the success of a product to produce business capital. Master's programs in this field typically combine lectures with field visits and case studies to work with branding at real companies.
A graduate degree in brand management affords several useful skills to students who pursue it. This includes the abilities to understand how consumers make buying decisions, to analyze marketing strategies of competitors, and to effectively use social media and other platforms as promotional tools.
Program costs for a Master in Brand Management vary by country and educational institution. Courses can usually be completed in one to two years.
Graduates from such programs can find many career opportunities in the field. They may work as a brand, marketing, or product manager; as a consultant for project development; or as a strategist, brand consultant, or marketing director. In addition to the commercial sector, brand managers may also find work in financial services, the technology sector, educational or healthcare institutions, or the not-for-profit sector. Many master's programs in brand management incorporate career guidance and training as part of their curriculum, in the form of internships, consultancy practice, or case studies.
Graduate courses in brand management are offered internationally. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.
7 Results in Brand Management
The Intensive Master of Brand Management aims to address brands under all their facets. From the birth of the brand, its DNA, its foundations, through communication strategies, the creation of messages, campaigns and content, to reach the different points of contact with the consumer, through conventional, digital media, experiences , etc.
The Intensive Master in Brand Management Brand aims to address the brand in all its facets. Since the birth of the brand, its DNA, its foundations, through communication strategies, creating messages, campaigns and content to reach different points of contact with the consumer through conventional, digital media experiences etc.
9th edition - The Master course in Brand Management trains professionals able to build and manage brands in any B2B and B2C context, following a work methodology aimed at the construction of a clear and efficient brand strategy. The history of a brand tells us about the present, past and future of an institution. To develop it and to keep it successful is the mission of every Brand Manager. For this reason, the course chose as Teaching Partner Saatchi&Saatchi, which is among the most important companies in the field of creative communication and advertising: “We make people fall in love with the products and services of our client brands. Thanks to our innovative ideas, we transform brands in Lovemarks, generating customers’ loyalty beyond reason. We passionately believe in the power of ideas to make the difference and to motivate.” The Master boasts also the following partners: Fondazione per la Musica per Roma – Auditorium Parco della Musica, La Via del Tè, Mercato Metropolitano, Milleocchiali.
The MBA / MSc. Marketing & Brand Management M2 is a three-period course with 357 hours of face-to-face training which is worth 60 ECTS or 26 US credits. All classes are taught in English.
The Master Brand Extension examines the startup and management variables of a Licensing project, examining the increasingly stringent relationships with Brand Extension, Contract and Merchandising activities.
This program trains executives in management and marketing applied to the fields of fashion and design, in a national and international perspective.
The Master in Brand Management and Communication aims to train a professional figure who, in the company or agency is able to manage the branding and define a brand strategy that combines the tangible values of quality and performance as intangibles mainly related to differentiation, relevance, esteem and reputation.