View Masters Programs in Brand Management in Italy 2019

The Master Brand Extension examines the startup and management variables of a Licensing project , examining the increasingly stringent relationships with Brand Extension, Contract and Merchandising activities . Areas and activities today interconnected with a common objective: to seek business growth through the enhancement of the brand in all areas and product sectors. The teaching approach is innovative and interactive, as it deals with the themes dealt with in a synergic and transversal way, and correlates them through a sort of "direction".

The Master provides the tools to be able to express themselves in the field of work, immediately, at good professional levels. We will study the synergic roles that the marketing and creative sectors of the company carry out in implementing the most suitable strategies for devising new types of products and services . In particular in the Brand-Extension concept , the project development methods will be tackled, from strategy and organization, to the design and planning of the goods to be placed on the market.... [-]

The Master in Brand Management and Communication aims to train a professional figure who, in the company or agency, is able to handle branding activities and to define a brand strategy that matches the tangible values ​​of quality and performance those intangible that are mainly related to differentiation, relevance , esteem and reputation. A complete professional, capable of use with command of both the creative language of strategic design is the coach of the branding process.

Professional Opportunities - The master prepares professional figures who can enter the company, agency, consulting companies, with different roles. For the company: Brand Manager, Brand Specialist, Marketing Manager, Product Manager. For consulting companies: Project Manager, Client Manager, Strategist, Brand Consultant. For the agency: Strategic Planner, Account Manager, Digital Strategist, New Business Manager. For the company: Startupper.... [-]

THIS COURSE IN HELD IN ENGLISH LANGUAGE.

9th edition - The Master course in Brand Management trains professionals able to build and manage brands in any B2B and B2C context, following a work methodology aimed at the construction of a clear and efficient brand strategy.

The history of a brand tells us about the present, past and future of an institution. To develop it and to keep it successful is the mission of every Brand Manager.

For this reason, the course chose as Teaching Partner Saatchi&Saatchi, which is among the most important companies in the field of creative communication and advertising: “We make people fall in love with the products and services of our client brands. Thanks to our innovative ideas, we transform brands in Lovemarks, generating customers’ loyalty beyond reason. We passionately believe in the power of ideas to make the difference and to motivate.”... [-]