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21 Masters Programs in Brand Management

When considering possible options after the completion of a bachelor’s degree, a master’s degree can be a good way to gain professional training before entering the workforce. Master's programs are often tailored for specific career fields. With the growing prominence of social media in the age of globalization, those wishing to combine the creative and business industries may ask what… Read more

When considering possible options after the completion of a bachelor’s degree, a master’s degree can be a good way to gain professional training before entering the workforce. Master's programs are often tailored for specific career fields.

With the growing prominence of social media in the age of globalization, those wishing to combine the creative and business industries may ask what is a Master in Brand Management. The field of brand management involves learning to identify and analyze the quality and performance as well as the image and reputation of commercial products. Students can develop design and marketing strategies to secure the success of a product to produce business capital. Master's programs in this field typically combine lectures with field visits and case studies to work with branding at real companies.

A graduate degree in brand management affords several useful skills to students who pursue it. This includes the abilities to understand how consumers make buying decisions, to analyze marketing strategies of competitors, and to effectively use social media and other platforms as promotional tools.

Program costs for a Master in Brand Management vary by country and educational institution. Courses can usually be completed in one to two years.

Graduates from such programs can find many career opportunities in the field. They may work as a brand, marketing, or product manager; as a consultant for project development; or as a strategist, brand consultant, or marketing director. In addition to the commercial sector, brand managers may also find work in financial services, the technology sector, educational or healthcare institutions, or the not-for-profit sector. Many master's programs in brand management incorporate career guidance and training as part of their curriculum, in the form of internships, consultancy practice, or case studies.

Graduate courses in brand management are offered internationally. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

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IU International University of Applied Sciences – MyStudies
Berlin, Germany

Today’s managers are expected to perform well both in the domestic market and against the tough competition of international markets. This makes different managerial roles, su ... +

Today’s managers are expected to perform well both in the domestic market and against the tough competition of international markets. This makes different managerial roles, such as project managers or brand managers, much more demanding but also much more exciting and rewarding. Learn how global markets work, what motivates employees and customers, and what technological developments are expected to take different industries into the future. Build your abilities as an internationally-focused manager, and make the right investment – invest in yourself. With the IU International University of Applied Sciences myStudies model, you can combine studying online with studying in Germany, at one of our campuses. Interact with other students and attend live lectures, either online or in-person. -
MA
Full-time
Part-time
12 - 24 months
English
01 Jan 2023
Online & Campus Combined
Campus
Online
 
Munich Business School
Munich, Germany

Truly understanding your customers is key to any business success! With our program, we will help you build your own expert profile in the area of international marketing and ... +

Truly understanding your customers is key to any business success! With our program, we will help you build your own expert profile in the area of international marketing and branding: from behavioral insights to digital marketing tools to innovation. Our ‘theory meets practice’ approach means that you will learn about the latest scientific evidence while also applying your knowledge when working on real-life projects, developing your own marketing campaigns, and interacting with business professionals to prepare for your own career. -
MA
Full-time
18 months
English
Campus
 
Macromedia University of Applied Sciences
Munich, Germany +1 More

Study a Master of Arts in Brand Management. This Media and Communication Management M.A. programme is taught entirely in English at our Macromedia campuses in Munich and Berli ... +

Study a Master of Arts in Brand Management. This Media and Communication Management M.A. programme is taught entirely in English at our Macromedia campuses in Munich and Berlin, Germany. -
MA
Full-time
Part-time
3 - 4 semesters
English
Mar 2023
15 Feb 2023
Campus
 

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Accademia del Lusso
Milan, Italy

This full-time, intensive one-year Master’s course is ideal for aspiring fashion entrepreneurs who dream of starting or managing a fashion or luxury brand or who want to work ... +

This full-time, intensive one-year Master’s course is ideal for aspiring fashion entrepreneurs who dream of starting or managing a fashion or luxury brand or who want to work in one of the many different areas related to fashion and luxury management. -
Master
Full-time
Italian, English
Campus
 
Middlesex University Dubai
Dubai, United Arab Emirates

The MSc Marketing Communications & Brand Management degree is taught within Middlesex University Dubai’s Marketing, Branding and Tourism Department in the Business School. ... +

The MSc Marketing Communications & Brand Management degree is taught within Middlesex University Dubai’s Marketing, Branding and Tourism Department in the Business School. This is an exciting programme that will give the opportunity to explore contemporary themes in the theory and practice of corporate marketing communication, within an established and intellectually rigorous context and framework. -
MSc
Full-time
Part-time
English
Campus
 
Oxford Brookes University
Headington, United Kingdom

Our MSc Marketing and Brand Management course includes an overview of brand values and a wide range of related communication channels.

Our MSc Marketing and Brand Management course includes an overview of brand values and a wide range of related communication channels. -
MSc
Full-time
Part-time
English
Jan 2023
Campus
 
University of Southern Denmark
Odense, Denmark

This Master profile focuses on marketing communication processes from the corporate to the brand level using advanced socio-cultural theoretical perspectives on consumer marke ... +

This Master profile focuses on marketing communication processes from the corporate to the brand level using advanced socio-cultural theoretical perspectives on consumer markets. Students will acquire the competence to analyze the fundamental social and cultural principles and logics that underlie contemporary branding and communication challenges, using state-of-the-art marketing thought and advanced ethnographic methods. -
MSc
Full-time
2 years
English
01 Sep 2023
01 Mar 2023
Campus
 
Rennes School of Business
Rennes, France

Managers need specific skills to understand the uniqueness of the luxury sector and its target customers. Students will be able to develop and implement effective strategies a ... +

Managers need specific skills to understand the uniqueness of the luxury sector and its target customers. Students will be able to develop and implement effective strategies and introduce innovative products and services in different luxury segments. Participants will also learn to develop and manage brands in any sector and to efficiently achieve their business objectives in a responsible way and in a global environment. -
MSc
Full-time
15 months
English
Jan 2023
Campus
 
emlyon business school
Lyon, France +2 More

Study management in conjunction with the hospitality industry and join the next generation of global hospitality leaders.

Study management in conjunction with the hospitality industry and join the next generation of global hospitality leaders. -
MSc
Full-time
18 months
English
Sep 2023
Campus
 
The American University of Paris
Paris, France

Branding is central to the strategic management and advancement of any business or nongovernmental organization. AUP’s MSc in Strategic Brand Management is designed to prepare ... +

Branding is central to the strategic management and advancement of any business or nongovernmental organization. AUP’s MSc in Strategic Brand Management is designed to prepare you for this world of branding. -
MSc
Full-time
3 semesters
English
Campus
 
Kedge Business School
Bordeaux, France +1 More

Marketing activities and skills evolve in line with our changing world. New trends emerge, such as ethical consumerism, sense of belonging and more responsible marketing. To m ... +