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Compare 7 Masters Programs in Brand Management

When considering possible options after the completion of a bachelor’s degree, a master’s degree can be a good way to gain professional training before entering the workforce. Master's programs are often tailored for specific career fields.

With the growing prominence of social media in the age of globalization, those wishing to combine the creative and business industries may ask what is a Master in Brand Management. The field of brand management involves learning to identify and analyze the quality and performance as well as the image and reputation of commercial products. Students can develop design and marketing strategies to secure the success of a product to produce business capital. Master's programs in this field typically combine lectures with field visits and case studies to work with branding at real companies.

A graduate degree in brand management affords several useful skills to students who pursue it. This includes the abilities to understand how consumers make buying decisions, to analyze marketing strategies of competitors, and to effectively use social media and other platforms as promotional tools.

Program costs for a Master in Brand Management vary by country and educational institution. Courses can usually be completed in one to two years.

Graduates from such programs can find many career opportunities in the field. They may work as a brand, marketing, or product manager; as a consultant for project development; or as a strategist, brand consultant, or marketing director. In addition to the commercial sector, brand managers may also find work in financial services, the technology sector, educational or healthcare institutions, or the not-for-profit sector. Many master's programs in brand management incorporate career guidance and training as part of their curriculum, in the form of internships, consultancy practice, or case studies.

Graduate courses in brand management are offered internationally. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

 

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7 Results in Brand Management

INSEEC Chambéry campus

The MBA / MSc. Marketing & Brand Management M2 is a three-period course with 357 hours of face-to-face training which is worth 60 ECTS or 26 US credits. All classes a ... [+]

The MSc. / MBA Marketing & Brand Management M2 is a three-period course with 371 hours of face-to-face training which is worth 60 ECTS or 26 US credits.

All classes are taught in English.

This course aims to provide international students with the knowledge and skills required to work efficiently in a global environment focusing on:

Brand Management, Digital Strategy and Leading Business and Company Strategies as well as in-depth knowledge of Management and Marketing. Mobile Marketing Skills to develop practical skills needed for operating in a professional working environment: managing multicultural teams on different sites using effective decision-making abilities.Community Management, Editorial Strategy. CAREER OPPORTUNITIES ... [-]
France Chambéry
Request Info
Full-time
2 semesters
Campus
INSEEC Bordeaux

This program trains executives in management and marketing applied to the fields of fashion and design, in a national and international perspective. ... [+]

Master in Fashion Marketing, Design & Brand Strategies

This program trains executives in management and marketing applied to the fields of fashion and design, in a national and international perspective.It welcomes students from university, business school or artistic training. The fashion industry is undergoing rapid changes and emerging new players appear in a global context. Future managers must be trained in all the proper techniques and be aware of consumer demands. The following are the types of positions that our graduates will be trained for: product manager, project manager, communication manager, buyer, merchandising manager, brand manager, showroom manager, collection manager, etc.... [-]

France Bordeaux
September 2019
Full-time
Campus
IED – Istituto Europeo di Design Madrid

Learn to build powerful brands. Strategic Planning and Creative Brand Management. ... [+]

COURSE LANGUAGE: SPANISH

The brand and its management are protagonists in a new era where the construction of value has become essential for companies. Digital media and new communication strategies require the ability to generate great ideas, messages and "liquid" content, capable of coherently permeating all the areas of action of a brand.

This master's degree aims to address brands under all their facets. From the birth of the brand, its DNA and its foundations, through communication strategies, the creation of messages, campaigns and content to reach the different points of contact with the consumer, through conventional, digital media, experiences, etc.

OBJECTIVES

... [-]
Spain Madrid
January 2020
Spanish,Spanish (Spain)
Full-time
11 months
Online & Campus Combined
IED – Istituto Europeo di Design Madrid

The Intensive Master in Brand Management Brand aims to address the brand in all its facets. Since the birth of the brand, its DNA, its foundations, through communication ... [+]

THIS PROGRAM IS IN SPANISH Taught

The Intensive Master of Brand Management It aims to address the brand in all its facets. Since the birth of the brand, its DNA, its foundations, through communication strategies, creating messages, campaigns and content to reach different points of contact with the consumer through conventional, digital media experiences etc.

With this degree, students will get to address the challenges of a brand from all points of view, whatever their future careers within the strategy, creativity and communication.

OBJECTIVES: Intensive Master of Brand Management, founded with the aim of forming successful professionals in the present situation and future developments in these sectors.... [-]

Spain Madrid
February 2020
Spanish (Spain)
Full-time
10 months
Campus
IED – Istituto Europeo di Design Milan

The Master in Brand Management and Communication aims to train a professional figure who, in the company or agency is able to manage the branding and define a brand strat ... [+]

The Master in Brand Management and Communication aims to train a professional figure who, in the company or agency, is able to handle branding activities and to define a brand strategy that matches the tangible values ​​of quality and performance those intangible that are mainly related to differentiation, relevance , esteem and reputation. A complete professional, capable of use with command of both the creative language of strategic design is the coach of the branding process.

Professional Opportunities - The master prepares professional figures who can enter the company, agency, consulting companies, with different roles. For the company: Brand Manager, Brand Specialist, Marketing Manager, Product Manager. For consulting companies: Project Manager, Client Manager, Strategist, Brand Consultant. For the agency: Strategic Planner, Account Manager, Digital Strategist, New Business Manager. For the company: Startupper.... [-]

Italy Milan
November 2019
Italian
Full-time
1 year
Campus
IED – Istituto Europeo di Design Rome

9th edition - The Master course in Brand Management trains professionals able to build and manage brands in any B2B and B2C context, following a work methodology aimed at ... [+]

THIS COURSE IN HELD IN ENGLISH LANGUAGE.

9th edition - The Master course in Brand Management trains professionals able to build and manage brands in any B2B and B2C context, following a work methodology aimed at the construction of a clear and efficient brand strategy.

The history of a brand tells us about the present, past and future of an institution. To develop it and to keep it successful is the mission of every Brand Manager.

For this reason, the course chose as Teaching Partner Saatchi&Saatchi, which is among the most important companies in the field of creative communication and advertising: “We make people fall in love with the products and services of our client brands. Thanks to our innovative ideas, we transform brands in Lovemarks, generating customers’ loyalty beyond reason. We passionately believe in the power of ideas to make the difference and to motivate.”... [-]

Italy Rome
March 2020
Italian
Full-time
11 months
Campus
POLI.design

The Master Brand Extension examines the startup and management variables of a Licensing project, examining the increasingly stringent relationships with Brand Extension, ... [+]

The Master Brand Extension examines the startup and management variables of a Licensing project , examining the increasingly stringent relationships with Brand Extension, Contract and Merchandising activities . Areas and activities today interconnected with a common objective: to seek business growth through the enhancement of the brand in all areas and product sectors. The teaching approach is innovative and interactive, as it deals with the themes dealt with in a synergic and transversal way, and correlates them through a sort of "direction".

Educational goals

The Master provides the tools to be able to express themselves in the field of work, immediately, at good professional levels. We will study the synergic roles that the marketing and creative sectors of the company carry out in implementing the most suitable strategies for devising new types of products and services . In particular in the Brand-Extension concept , the project development methods will be tackled, from strategy and organization, to the design and planning of the goods to be placed on the market.... [-]

Italy Milan
September 2019
Italian
Full-time
1 year
Campus