$close

Filters

See Results

16 Masters Programs in Brand Management

When considering possible options after the completion of a bachelor’s degree, a master’s degree can be a good way to gain professional training before entering the workforce. Master's programs are often tailored for specific career fields. With the growing prominence of social media in the age of globalization, those wishing to combine the creative and business industries may ask what… Read more

When considering possible options after the completion of a bachelor’s degree, a master’s degree can be a good way to gain professional training before entering the workforce. Master's programs are often tailored for specific career fields.

With the growing prominence of social media in the age of globalization, those wishing to combine the creative and business industries may ask what is a Master in Brand Management. The field of brand management involves learning to identify and analyze the quality and performance as well as the image and reputation of commercial products. Students can develop design and marketing strategies to secure the success of a product to produce business capital. Master's programs in this field typically combine lectures with field visits and case studies to work with branding at real companies.

A graduate degree in brand management affords several useful skills to students who pursue it. This includes the abilities to understand how consumers make buying decisions, to analyze marketing strategies of competitors, and to effectively use social media and other platforms as promotional tools.

Program costs for a Master in Brand Management vary by country and educational institution. Courses can usually be completed in one to two years.

Graduates from such programs can find many career opportunities in the field. They may work as a brand, marketing, or product manager; as a consultant for project development; or as a strategist, brand consultant, or marketing director. In addition to the commercial sector, brand managers may also find work in financial services, the technology sector, educational or healthcare institutions, or the not-for-profit sector. Many master's programs in brand management incorporate career guidance and training as part of their curriculum, in the form of internships, consultancy practice, or case studies.

Graduate courses in brand management are offered internationally. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

Read less
Other options within this field of study: 
$format_list_bulleted Filters
Sort by:
  • Recommended Latest Title
  • Recommended
  • Latest
  • Title
IU International University of Applied Sciences – MyStudies
Bad Honnef, Germany

Today’s managers are expected to perform well both in the domestic market and against the tough competition of international markets. This makes different managerial roles, su ... +

Today’s managers are expected to perform well both in the domestic market and against the tough competition of international markets. This makes different managerial roles, such as project managers or brand managers, much more demanding but also much more exciting and rewarding. Learn how global markets work, what motivates employees and customers, and what technological developments are expected to take different industries into the future. Build your abilities as an internationally-focused manager, and make the right investment – invest in yourself. With the IU International University of Applied Sciences myStudies model, you can combine studying online with studying in Germany, at one of our campuses. Interact with other students and attend live lectures, either online or in-person. -
MA
Full-time
Part-time
12 - 24 months
English
Jan 2022
Online & Campus Combined
Campus
Online
 
Accademia del Lusso
Milan, Italy

This full-time, intensive one-year Master’s course is ideal for aspiring fashion entrepreneurs who dream of starting or managing a fashion or luxury brand or who want to work ... +

This full-time, intensive one-year Master’s course is ideal for aspiring fashion entrepreneurs who dream of starting or managing a fashion or luxury brand or who want to work in one of the many different areas related to fashion and luxury management. -
Master
Full-time
Italian, English
Feb 2022
Campus
 
Macromedia University of Applied Sciences
Munich, Germany +1 More

Study a Master of Arts in Brand Management. This Media and Communication Management M.A. programme is taught entirely in English at our Macromedia campuses in Munich and Berli ... +

Study a Master of Arts in Brand Management. This Media and Communication Management M.A. programme is taught entirely in English at our Macromedia campuses in Munich and Berlin, Germany. -
MA MA
Full-time
Part-time
3 - 4 semesters
English
Online & Campus Combined
Campus
Online
 

Earn a scholarship worth up to $10,000

Discover the options our scholarship can give you.
Oxford Brookes University
Headington, United Kingdom

Our MSc Marketing and Brand Management course includes an overview of brand values and a wide range of related communication channels.

Our MSc Marketing and Brand Management course includes an overview of brand values and a wide range of related communication channels. -
MSc
Full-time
Part-time
English
Jan 2022
Campus
 
LABASAD - Barcelona School of Arts & Design
Barcelona, Spain +1 More

The Master in Challenging Branding will train you to build, activate and manage brands that challenge the conventions of their category, providing new points of view and trans ... +

The Master in Challenging Branding will train you to build, activate and manage brands that challenge the conventions of their category, providing new points of view and transcending the merely commercial. -
Master
Full-time
12 months
Spanish (Spain)
Campus
Online
 
ICN Business School
Berlin, Germany

The MSc in Brand and Marketing Management is a full-time program taught in English on our campus in Berlin. This program gives our students the strategic and creative skills t ... +

The MSc in Brand and Marketing Management is a full-time program taught in English on our campus in Berlin. This program gives our students the strategic and creative skills to enhance an organization’s brand equity and implement effective marketing programs. -
MSc
Full-time
English
Sep 2022
15 Jul 2022
Online & Campus Combined
Campus
Online
 
Lund University
Lund, Sweden

Do you want to help businesses gain insight by providing them with trend analysis, consumer and marketing research, business intelligence, scenario planning, strategy and inno ... +

Do you want to help businesses gain insight by providing them with trend analysis, consumer and marketing research, business intelligence, scenario planning, strategy and innovation? Graduates from this programme can seek positions in international firms within marketing, strategy, brand and product management, sales and marketing research. The initial fifteen weeks of the programme are organised into two tracks. When applying to this programme, you must also select which track you want to follow, either a more management-oriented perspective or a perspective that puts an emphasis on consumer and cultural aspects. -
MSc
Full-time
English
Campus
 
POLI.design
Milan, Italy

The Master Brand Extension examines the startup and management variables of a Licensing project, examining the increasingly stringent relationships with Brand Extension, Contr ... +

The Master Brand Extension examines the startup and management variables of a Licensing project, examining the increasingly stringent relationships with Brand Extension, Contract and Merchandising activities. -
Master Master
Full-time
Italian
Online & Campus Combined
Campus
Online
 
Ravensbourne University London
Greenwich Peninsula, United Kingdom

In our distinctive and unique MA Luxury Brand Management course, you will marry design thinking and innovation models with an in-depth understanding of the success factors beh ... +

In our distinctive and unique MA Luxury Brand Management course, you will marry design thinking and innovation models with an in-depth understanding of the success factors behind smart luxury and the products, services and experiences that have arisen as a result. With the advent of new technology, luxury markets are becoming more competitive and complex than ever. Explore the context and influences behind these shifts and help redefine what luxury means in a global context and in the era of Industry 4.0. You will learn to effectively analyse customer market data and really get under the skin of the luxury customer of today and tomorrow. Armed with these invaluable insights, you will understand new ways to manage and influence the relationship between luxury brands, high-value services, consumer and market behaviours. Do you wish to master the tools and strategies to thrive as a decisive leader in the global luxury market? Once you’ve secured an MA in Luxury Brand Management, you’ll have everything you need to launch and accelerate a successful career in the world of luxury, whether it's in fashion, travel, wellbeing or other areas of future luxury. -
MA
Full-time
English
Campus
 
IED – Istituto Europeo di Design Milan
Milan, Italy

Management, design attitude, business orientation, and strategic vision are the distinctive features of the Master course in Brand Management and Communication. Developing bra ... +

Management, design attitude, business orientation, and strategic vision are the distinctive features of the Master course in Brand Management and Communication. Developing brand projects at IED is not just about realizing projects, it is about accepting a challenge, observing the present, forecasting trends, and interacting with the most interesting international companies. -
Master
Full-time
11 months
English
Jan 2022
15 Dec 2021
Campus
 
University of Southern Denmark
Odense, Denmark

This Master profile focuses on marketing communication processes from the corporate to the brand level using advanced socio-cultural theoretical perspectives on consumer marke ... +

This Master profile focuses on marketing communication processes from the corporate to the brand level using advanced socio-cultural theoretical perspectives on consumer markets. Students will acquire the competence to analyze the fundamental social and cultural principles and logics that underlie contemporary branding and communication challenges, using state-of-the-art marketing thought and advanced ethnographic methods. -
MSc
Full-time
2 years
English
01 Sep 2022
01 Mar 2022
Campus
 
L’École De Design Nantes Atlantique
Shanghai, China +1 More

The aims of this international program are to train immersion students capable of carrying out intercultural projects, creating innovative communication solutions, and working ... +

The aims of this international program are to train immersion students capable of carrying out intercultural projects, creating innovative communication solutions, and working in interdisciplinary and multicultural teams. Students will learn how to communicate and create a distinctive identity through storytelling and brand content, with a training period in Paris and another in Shanghai, the creative capitals of the world, followed by a 4-month internship in a country of their choice. -
MSc
Full-time
12 months
English
Jan 2023
30 Nov 2022
Campus
 
Institut Supérieur de Marketing du Luxe - SUP de LUXE
Paris, France

The MBA Global - Luxury Brand Management has been developed in close collaboration with companies in the luxury sector. Courses are reassessed and adjusted in line with prevai ... +

The MBA Global - Luxury Brand Management has been developed in close collaboration with companies in the luxury sector. Courses are reassessed and adjusted in line with prevailing economic and strategic issues – and those of the future. -
MSc
Full-time
English
Campus
 
Academy of Art University
San Francisco, USA

Develop an expertise in creating, marketing and managing fashion brands in the global marketplace. You will conduct in-depth research to gain insights on global consumers, eme ... +

Develop an expertise in creating, marketing and managing fashion brands in the global marketplace. You will conduct in-depth research to gain insights on global consumers, emerging and developed markets, and trends in fashion industry. You will learn the knowledge and skills necessary in fashion business management to build marketing and brand strategies using creative and analytical methods. -
Master
Full-time
6 semesters
English
Sep 2022
Online & Campus Combined
Campus
Online
 
Regent’s University London
London, United Kingdom

MA Luxury Brand Management takes a strategic view of the dynamic characteristics and opportunities within the global luxury goods and services industry, providing you with the ... +

MA Luxury Brand Management takes a strategic view of the dynamic characteristics and opportunities within the global luxury goods and services industry, providing you with the skills, knowledge and connections to lead and succeed in the competitive world of luxury brands. -
MA
Full-time
12 - 16 months
English
Campus