Masters Programs in Brand Management

Compare 8 Masters Programs in Brand Management

A Masters degree is an academic degree awarded to individuals who successfully denote a higher level of expertise. There are two main types of Masters - taught and research.

Contact Schools Directly - Compare 8 Masters Degrees in Brand Management 2017/2018

Read More

Intensive Master Brand Management

IED – Istituto Europeo di Design Madrid
Online & Campus Combined Full time 10 months February 2018 Spain Madrid

The Intensive Master in Brand Management aims to address the brands under all its facets. Since the birth of the brand, its DNA, its foundations, through communication strategies, creating messages, campaigns and content to reach different points of contact with the consumer through conventional, digital media experiences etc. [+]

Masters in Brand Management. The Intensive Master of Brand Management It aims to address the brand in all its facets. Since the birth of the brand, its DNA, its foundations, through communication strategies, creating messages, campaigns and content to reach different points of contact with the consumer through conventional, digital media experiences etc. With this degree, students will get to address the challenges of a brand from all points of view, whatever their future careers within the strategy, creativity and communication. GOALS The Intensive Master of Brand ManagementBorn with the aim of training professionals succeed in the present situation and future developments in these sectors. Professionals capable of: Throwing powerful brands or help a brand to redesign its strategy. Companies looking to integrate in its marketing and advertising profiles with greater strategic vision and understanding of new media. Create effective messages and campaigns exitosas.Aprendiendo processes needed to have good ideas, the relationship between strategy and creativity and evaluation processes and development of ideas. Planning communication of a brand detect knowing the best channels available to reach directly to the consumer. From traditional media to digital media, experience in POS, product design, events, PR, etc. Measure the effectiveness of communication actions, assess the Brand Equity and meet the necessary variables to draw a diagnosis of the situation. Make the right decisions to maintain or improve the health of the brand. Career prospects The Intensive Master in Brand Management, founded with the aim of forming successful professionals in the present situation and... [-]

Master In Brand Management And Communication (in Partnership With Cba Design - Carmi And Ubertis)

IED – Istituto Europeo di Design Milan
Campus Full time 1 year November 2017 Italy Milan

The Master in Brand Management and Communication aims to train a professional figure who, in the company or agency is able to manage the branding and define a brand strategy that combines the tangible values ​​of quality and performance as intangibles mainly related to differentiation, relevance, esteem and reputation. [+]

The Master in Brand Management and Communication aims to train a professional figure who, in the company or agency, is able to handle branding activities and to define a brand strategy that matches the tangible values ​​of quality and performance those intangible that are mainly related to differentiation, relevance , esteem and reputation. A complete professional, capable of use with command of both the creative language of strategic design is the coach of the branding process. Professional Opportunities - The master prepares professional figures who can enter the company, agency, consulting companies, with different roles. For the company: Brand Manager, Brand Specialist, Marketing Manager, Product Manager. For consulting companies: Project Manager, Client Manager, Strategist, Brand Consultant. For the agency: Strategic Planner, Account Manager, Digital Strategist, New Business Manager. For the company: Startupper. Who should attend - The Master is dedicated to young graduates who wish to complete their strategic and managerial skills in brand management and communication. The Master also addresses those who have a degree in humanities or social, economic and scientific disciplines; graduates in creative disciplines at Italian or foreign project schools; to professionals with at least two years of experience in the industry. Methodology and structure - The Master in Brand Management and Communication, at the 16th edition, involves the alternation of frontal lessons, exercises, case histories, workshops and projects realized in partnership with industry structures, individual or group projects. The course has a close link with the professional world through the work developed between partners and... [-]

MBA /MSc in Digital Marketing & Brand Management M2 October

INSEEC Chambéry campus
Campus Full time 2 semesters October 2017 France Chambéry-le-Vieux

The MBA/MSc Digital Marketing & Brand Management M2 is a three period course with 357 hours of face-to-face training which is worth 60 ECTS or 26 US credits. All classes are taught in English. [+]

Masters in Brand Management. The MSc/MBA Digital Marketing & Brand Management M2 is a three period course with 371 hours of face-to face training which is worth 60 ECTS or 26 US credits. All classes are taught in English. This course aims to provide international students with the knowledge and skills required to work efficiently in a global environment focusing on: Brand Management, Digital Strategy and Leading Business and Company Strategies as well as in-depth knowledge of Management and Marketing Mobile Marketing Skills to develop practical skills needed for operating in a professional working environment: managing multicultural teams on different sites using effective decision-making abilities.Community Management, Editorial Strategy. CAREER OPPORTUNITIES This course can be directly applied to work in Digital Marketing and Communication, Community Management, Marketing, Food and Wine Marketing, Brand Management and Consumer Behavior. Admission Requirements MSc: Interested candidate with BSc. Hns. Degree (4 years of University studies duly completed or 5 years for Chinese students) with the level of English language competence needed to study in English. MBA: interested candidate with BSc. Degree (3 years of University studies duly completed or 4 years for Chinese students) and at least 2 years of work experience in a middle management position with the level of English language competence needed to study in English. IELTS: 6.5 -7.0 (With band score no less than 6.0) TOEIC: 750 - TOEFL: 550 - TOEFL IBT: 80 French Proficiency: no pre-requisite. French-as-a-Foreign-Language Instruction included in the program. Submit the application and required documents by email:akpallattu@inseec.com.... [-]

Masters Intensive Brand Management

IED – Istituto Europeo di Design Madrid
Campus Full time February 2018 Spain Madrid

The Intensive Master in Brand Management Brand aims to address the brand in all its facets. Since the birth of the brand, its DNA, its foundations, through communication strategies, creating messages, campaigns and content to reach different points of contact with the consumer through conventional, digital media experiences etc. [+]

THIS PROGRAM IS IN SPANISH Taught The Intensive Master of Brand Management It aims to address the brand in all its facets. Since the birth of the brand, its DNA, its foundations, through communication strategies, creating messages, campaigns and content to reach different points of contact with the consumer through conventional, digital media experiences etc. With this degree, students will get to address the challenges of a brand from all points of view, whatever their future careers within the strategy, creativity and communication. OBJECTIVES: Intensive Master of Brand Management, founded with the aim of forming successful professionals in the present situation and future developments in these sectors. Professionals able to: - Launch powerful brands or help a brand to redesign its strategy. Companies looking to integrate in its marketing and advertising profiles with greater strategic vision and understanding of new media. - Create effective messages and campaigns exitosas.Aprendiendo processes needed to have good ideas, the relationship between strategy and creativity and processes of evaluation and development of ideas. - Plan the communication of a brand detect knowing the best channels available to reach direct to consumer. From traditional media to digital media, experience in POS, product design, events, PR, etc. - Measure the effectiveness of communication actions, assess the Brand Equity and meet the necessary variables to plot a diagnosis of the situation. Make the right decisions to maintain or improve the health of the brand. METHODOLOGY: Intensive Master of Brand Management Brand has a teaching methodology that applies both... [-]

Master in Brand Management

IED – Istituto Europeo di Design Rome
Campus Full time 11 months March 2018 Italy Rome

The Master in Brand Management enhances marketing and communication practitioners’ awareness considering the brand as the best way for a business to achieve success. The brand embodies the present, the past and the future of a company: by its analysis you know the history of the company and understand which means should be employed to exploit its potential and competitive advantage. [+]

Masters in Brand Management. The Master in Brand Management enhances marketing and communication practitioners’ awareness considering the brand as the best way for a business to achieve success. The brand embodies the present, the past and the future of a company: by its analysis you know the history of the company and understand which means should be employed to exploit its potential and competitive advantage. The Master provides the tools and techniques allowing new Brand Managers to significantly contribute to a brand analysis, planning and management of marketing strategies and process governance. At the same time participants handle the merger among functional roles by understanding, evaluating and boosting actions. Career opportunities - Brand Manager, Strategic Planner, Account, Marketing Manager, Communication Manager, Sales Manager, Event Manager, Press Office Manager, Project Manager, Content Manager, Media Planner, Social Media Manager, Art Director. The Master is also the proper path for those who want to work as a Freelance or Company Consultant, as well as for the entrepreneurs themselves. Target - The Master in Brand Management calls for students having a BA or an equivalent academic qualification. Structure and Methodology - The Master has a typical business-oriented approach. The teaching methodology, practical and operative, includes lectures, direct comparison with practitioners and industry experts, individual and group exercises, analysis of case histories, event organization, company visits and project work. The teaching methodology of the cultural area introduces to the specific sector of cultural marketing, entering the fields of Media, sociology of cultural consumption, visual culture... [-]

Master in Fashion Marketing, Design & Brand Strategies

INSEEC Bordeaux
Campus Full time September 2018 France Bordeaux

This program trains executives in management and marketing applied to the fields of fashion and design, in a national and international perspective [+]

Master in Fashion Marketing, Design & Brand Strategies 

This program trains executives in management and marketing applied to the fields of fashion and design, in a national and international perspective.It welcomes students from university, business school or artistic trainings. The fashion industry is undergoing rapid changes and emerging new players appear in a global context. Future managers must be trained in all the proper techniques and be aware of consumer demands. The following are the types of positions that our graduates will be trained for: product manager, project manager, communication manager, buyer, merchandising manager, brand manager, showroom manager, collection manager...... [-]


Masters In Brand Management, Design And Corporate Identity In Madrid

Madrid School of Marketing
Campus Full time 400 hours March 2018 Spain Madrid

The Master Brand Management, Design and Corporate Identity - Face (Madrid) (Madrid) of MSMK, prepares you to develop a global and comprehensive vision of the brand, from creation and brand management, to the knowledge and skills necessary for the creation, management and design strategies effective to position a brand in a global market like this, so you can assume positions of responsibility and manage new professional scenarios from the perspective of Brand Management. [+]

Masters in Brand Management. PRESENTATION The Master Brand Management, Design and Corporate Identity - Face (Madrid) (Madrid) of MSMK, prepares you to develop a global and comprehensive vision of the brand, from creation and brand management, to the knowledge and skills necessary for the creation, management and design strategies effective to position a brand in a global market like this, so you can assume positions of responsibility and manage new professional scenarios from the perspective of Brand Management. The highly specialized in Branding and Marketing program gives you the skills and abilities to become a leader in brand management, while'll develop a deep understanding of the development and brand management, corporate identity, brand design and corporate identity, standardization and manualization of brand valuation and brand communication to build winning brands in a global environment. The Master in Brand Management, Design and Corporate Identity - Face (Madrid), allows you to develop the program in the facilities of the emblematic street Principe de Vergara in Madrid, allowing you to combine your profession with your training highly specializing in Brand Management and Marketing, you can attend conferences, seminars and workshops by prestigious speakers, you will work in small groups and faculty quality composed of executives of national and multinational companies and where you will benefit from an Employment Lifetime and Exchange specializing in the master practices. PROGRAM STRUCTURE 01.MARKETING AND COMMUNICATION Introduction to Marketing Business and non-business Marketing Industry, sector and market Consumer Marketing Industrial Marketing Public Sector Marketing Third Sector Marketing Segmentation... [-]

Master in Fashion & Luxury Brand Management

Istituto Marangoni
Campus Full time 1 year February 2018 Italy Milan France Paris United Kingdom London China Shanghai + 6 more

The fashion promoter is a person who plans advertising campaigns and disposes the promotion of fashion products through suitable channels. He arranges presentations, events and catwalk shows [+]

The Course The Marangoni fashion master’s in fashion and luxury brand management is designed to develop the intellectual ability of the students through the understanding of the principles and practices of brand management and their application in connection with the fashion and luxury goods sectors. During the programme, aspects of economic management, productive and distribution channels of a brand will be explored, with the scope of encouraging the students to make a critical evaluation of the managerial environment and its purpose. The fashion brand manager is an increasingly sought-after figure within Italian and international fashion houses for their ability to work out creative solutions with the purpose of improving the management of a brand. They have the responsibility to define the style of a collection, identify the price range, the target and the market reference. Beyond checking on the development of new products, they also plan the promotion and sales avenues in collaboration with the style, production and marketing departments of luxury fashion. The expert fashion brand manager trained by the Marangoni school of fashion and design will be able to work in companies, consulting firms, trade associations and for various industries in fashion, luxury and lifestyle. The graduate will be able to apply the knowledge and skills acquired during the course in the field of marketing, communication and event planning, brand management, retail, visual merchandising, e-commerce and the search for new trends. Learning Outcomes critically analyze how different organizations in fashion and luxury goods manage their brands and their... [-]