Masters Programs in Brand Management

Compare 8 Masters Programs in Brand Management

When considering possible options after the completion of a bachelor’s degree, a master’s degree can be a good way to gain professional training before entering the workforce. Master's programs are often tailored for specific career fields.

With the growing prominence of social media in the age of globalization, those wishing to combine the creative and business industries may ask what is a Master in Brand Management. The field of brand management involves learning to identify and analyze the quality and performance as well as the image and reputation of commercial products. Students can develop design and marketing strategies to secure the success of a product to produce business capital. Master's programs in this field typically combine lectures with field visits and case studies to work with branding at real companies.

A graduate degree in brand management affords several useful skills to students who pursue it. This includes the abilities to understand how consumers make buying decisions, to analyze marketing strategies of competitors, and to effectively use social media and other platforms as promotional tools.

Program costs for a Master in Brand Management vary by country and educational institution. Courses can usually be completed in one to two years.

Graduates from such programs can find many career opportunities in the field. They may work as a brand, marketing, or product manager; as a consultant for project development; or as a strategist, brand consultant, or marketing director. In addition to the commercial sector, brand managers may also find work in financial services, the technology sector, educational or healthcare institutions, or the not-for-profit sector. Many master's programs in brand management incorporate career guidance and training as part of their curriculum, in the form of internships, consultancy practice, or case studies.

Graduate courses in brand management are offered internationally. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

 

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Master In Brand Management And Communication (in Partnership With Cba Design - Carmi And Ubertis)

IED – Istituto Europeo di Design Milan
Campus Full time 1 year November 2018 Italy Milan

The Master in Brand Management and Communication aims to train a professional figure who, in the company or agency is able to manage the branding and define a brand strategy that combines the tangible values ​​of quality and performance as intangibles mainly related to differentiation, relevance, esteem and reputation. [+]

The Master in Brand Management and Communication aims to train a professional figure who, in the company or agency, is able to handle branding activities and to define a brand strategy that matches the tangible values ​​of quality and performance those intangible that are mainly related to differentiation, relevance , esteem and reputation. A complete professional, capable of use with command of both the creative language of strategic design is the coach of the branding process.

Professional Opportunities - The master prepares professional figures who can enter the company, agency, consulting companies, with different roles. For the company: Brand Manager, Brand Specialist, Marketing Manager, Product Manager. For consulting companies: Project Manager, Client Manager, Strategist, Brand Consultant. For the agency: Strategic Planner, Account Manager, Digital Strategist, New Business Manager. For the company: Startupper.... [-]


Intensive Master Brand Management

IED – Istituto Europeo di Design Madrid
Online & Campus Combined Full time 10 months February 2018 Spain Madrid

The Intensive Master in Brand Management aims to address the brands under all its facets. Since the birth of the brand, its DNA, its foundations, through communication strategies, creating messages, campaigns and content to reach different points of contact with the consumer through conventional, digital media experiences etc. [+]

The Intensive Master of Brand Management It aims to address the brand in all its facets. Since the birth of the brand, its DNA, its foundations, through communication strategies, creating messages, campaigns and content to reach different points of contact with the consumer through conventional, digital media experiences etc.

With this degree, students will get to address the challenges of a brand from all points of view, whatever their future careers within the strategy, creativity and communication.

GOALS

The Intensive Master of Brand ManagementBorn with the aim of training professionals succeed in the present situation and future developments in these sectors. Professionals capable of: Throwing powerful brands or help a brand to redesign its strategy. Companies looking to integrate in its marketing and advertising profiles with greater strategic vision and understanding of new media.... [-]


MBA /MSc in Digital Marketing & Brand Management M2 October

INSEEC Chambéry campus
Campus Full time 2 semesters October 2018 France Chambéry-le-Vieux

The MBA/MSc Digital Marketing & Brand Management M2 is a three-period course with 357 hours of face-to-face training which is worth 60 ECTS or 26 US credits. All classes are taught in English. [+]

The MSc/MBA Digital Marketing & Brand Management M2 is a three-period course with 371 hours of face-to-face training which is worth 60 ECTS or 26 US credits.

All classes are taught in English.

This course aims to provide international students with the knowledge and skills required to work efficiently in a global environment focusing on:

Brand Management, Digital Strategy and Leading Business and Company Strategies as well as in-depth knowledge of Management and Marketing. Mobile Marketing Skills to develop practical skills needed for operating in a professional working environment: managing multicultural teams on different sites using effective decision-making abilities.Community Management, Editorial Strategy. CAREER OPPORTUNITIES ... [-]

Masters Intensive Brand Management

IED – Istituto Europeo di Design Madrid
Campus Full time February 2018 Spain Madrid

The Intensive Master in Brand Management Brand aims to address the brand in all its facets. Since the birth of the brand, its DNA, its foundations, through communication strategies, creating messages, campaigns and content to reach different points of contact with the consumer through conventional, digital media experiences etc. [+]

THIS PROGRAM IS IN SPANISH Taught

The Intensive Master of Brand Management It aims to address the brand in all its facets. Since the birth of the brand, its DNA, its foundations, through communication strategies, creating messages, campaigns and content to reach different points of contact with the consumer through conventional, digital media experiences etc.

With this degree, students will get to address the challenges of a brand from all points of view, whatever their future careers within the strategy, creativity and communication.

OBJECTIVES: Intensive Master of Brand Management, founded with the aim of forming successful professionals in the present situation and future developments in these sectors.... [-]


Master in Brand Management

IED – Istituto Europeo di Design Rome
Campus Full time 11 months March 2018 Italy Rome

The Master in Brand Management enhances marketing and communication practitioners’ awareness considering the brand as the best way for a business to achieve success. The brand embodies the present, the past and the future of a company: by its analysis you know the history of the company and understand which means should be employed to exploit its potential and competitive advantage. [+]

The Master in Brand Management enhances marketing and communication practitioners’ awareness considering the brand as the best way for a business to achieve success. The brand embodies the present, the past and the future of a company: by its analysis you know the history of the company and understand which means should be employed to exploit its potential and competitive advantage. The Master provides the tools and techniques allowing new Brand Managers to significantly contribute to a brand analysis, planning and management of marketing strategies and process governance. At the same time participants handle the merger among functional roles by understanding, evaluating and boosting actions.... [-]


Master in Fashion Marketing, Design & Brand Strategies

INSEEC Bordeaux
Campus Full time September 2018 France Bordeaux

This program trains executives in management and marketing applied to the fields of fashion and design, in a national and international perspective [+]

Master in Fashion Marketing, Design & Brand Strategies

This program trains executives in management and marketing applied to the fields of fashion and design, in a national and international perspective.It welcomes students from university, business school or artistic trainings. The fashion industry is undergoing rapid changes and emerging new players appear in a global context. Future managers must be trained in all the proper techniques and be aware of consumer demands. The following are the types of positions that our graduates will be trained for: product manager, project manager, communication manager, buyer, merchandising manager, brand manager, showroom manager, collection manager...... [-]


Masters In Brand Management, Design And Corporate Identity In Madrid

Madrid School of Marketing
Campus Full time 400 hours March 2018 Spain Madrid

The Master Brand Management, Design and Corporate Identity - Face (Madrid) (Madrid) of MSMK, prepares you to develop a global and comprehensive vision of the brand, from creation and brand management, to the knowledge and skills necessary for the creation, management and design strategies effective to position a brand in a global market like this, so you can assume positions of responsibility and manage new professional scenarios from the perspective of Brand Management. [+]

PRESENTATION

The Master Brand Management, Design and Corporate Identity - Face (Madrid) (Madrid) of MSMK, prepares you to develop a global and comprehensive vision of the brand, from creation and brand management, to the knowledge and skills necessary for the creation, management and design strategies effective to position a brand in a global market like this, so you can assume positions of responsibility and manage new professional scenarios from the perspective of Brand Management.

The highly specialized in Branding and Marketing program gives you the skills and abilities to become a leader in brand management, while'll develop a deep understanding of the development and brand management, corporate identity, brand design and corporate identity, standardization and manualization of brand valuation and brand communication to build winning brands in a global environment.... [-]


Master in Fashion & Luxury Brand Management

Istituto Marangoni
Campus Full time 1 year February 2018 Italy Milan France Paris United Kingdom London China Shanghai + 6 more

The fashion promoter is a person who plans advertising campaigns and disposes the promotion of fashion products through suitable channels. He arranges presentations, events and catwalk shows [+]

The Course

The Marangoni fashion master’s in fashion and luxury brand management is designed to develop the intellectual ability of the students through the understanding of the principles and practices of brand management and their application in connection with the fashion and luxury goods sectors. During the programme, aspects of economic management, productive and distribution channels of a brand will be explored, with the scope of encouraging the students to make a critical evaluation of the managerial environment and its purpose.

The fashion brand manager is an increasingly sought-after figure within Italian and international fashion houses for their ability to work out creative solutions with the purpose of improving the management of a brand. They have the responsibility to define the style of a collection, identify the price range, the target and the market reference. Beyond checking on the development of new products, they also plan the promotion and sales avenues in collaboration with the style, production and marketing departments of luxury fashion.... [-]