When considering possible options after the completion of a bachelor’s degree, a master’s degree can be a good way to gain professional training before entering the workforce. Master's programs are often tailored for specific career fields. With the growing prominence of social media in the age of globalization, those wishing to combine the creative and business industries may ask what… Read more
When considering possible options after the completion of a bachelor’s degree, a master’s degree can be a good way to gain professional training before entering the workforce. Master's programs are often tailored for specific career fields.
With the growing prominence of social media in the age of globalization, those wishing to combine the creative and business industries may ask what is a Master in Brand Management. The field of brand management involves learning to identify and analyze the quality and performance as well as the image and reputation of commercial products. Students can develop design and marketing strategies to secure the success of a product to produce business capital. Master's programs in this field typically combine lectures with field visits and case studies to work with branding at real companies.
A graduate degree in brand management affords several useful skills to students who pursue it. This includes the abilities to understand how consumers make buying decisions, to analyze marketing strategies of competitors, and to effectively use social media and other platforms as promotional tools.
Program costs for a Master in Brand Management vary by country and educational institution. Courses can usually be completed in one to two years.
Graduates from such programs can find many career opportunities in the field. They may work as a brand, marketing, or product manager; as a consultant for project development; or as a strategist, brand consultant, or marketing director. In addition to the commercial sector, brand managers may also find work in financial services, the technology sector, educational or healthcare institutions, or the not-for-profit sector. Many master's programs in brand management incorporate career guidance and training as part of their curriculum, in the form of internships, consultancy practice, or case studies.
Graduate courses in brand management are offered internationally. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.
16 Results in Brand Management
- Recommended Latest Title
Today’s managers are expected to perform well both in the domestic market and against the tough competition of international markets. This makes different managerial roles, su ... +
This full-time, intensive one-year Master’s course is ideal for aspiring fashion entrepreneurs who dream of starting or managing a fashion or luxury brand or who want to work ... +
Study a Master of Arts in Brand Management. This Media and Communication Management M.A. programme is taught entirely in English at our Macromedia campuses in Munich and Berli ... +
Our MSc Marketing and Brand Management course includes an overview of brand values and a wide range of related communication channels.
The Master in Challenging Branding will train you to build, activate and manage brands that challenge the conventions of their category, providing new points of view and trans ... +
The MSc in Brand and Marketing Management is a full-time program taught in English on our campus in Berlin. This program gives our students the strategic and creative skills t ... +
Do you want to help businesses gain insight by providing them with trend analysis, consumer and marketing research, business intelligence, scenario planning, strategy and inno ... +
The Master Brand Extension examines the startup and management variables of a Licensing project, examining the increasingly stringent relationships with Brand Extension, Contr ... +
In our distinctive and unique MA Luxury Brand Management course, you will marry design thinking and innovation models with an in-depth understanding of the success factors beh ... +
Management, design attitude, business orientation, and strategic vision are the distinctive features of the Master course in Brand Management and Communication. Developing bra ... +
This Master profile focuses on marketing communication processes from the corporate to the brand level using advanced socio-cultural theoretical perspectives on consumer marke ... +
The aims of this international program are to train immersion students capable of carrying out intercultural projects, creating innovative communication solutions, and working ... +
The MBA Global - Luxury Brand Management has been developed in close collaboration with companies in the luxury sector. Courses are reassessed and adjusted in line with prevai ... +
Develop an expertise in creating, marketing and managing fashion brands in the global marketplace. You will conduct in-depth research to gain insights on global consumers, eme ... +
MA Luxury Brand Management takes a strategic view of the dynamic characteristics and opportunities within the global luxury goods and services industry, providing you with the ... +