With this program you will learn to visualize creative and convincing ideas, as well as understand who you are addressing, the medium in which you communicate the message, and the emotional load that this message must guarantee.

The Art Direction, as an essential part of any commercial communication action, is in constant transformation. The evolution of the media, technology and social networks make it increasingly complex to determine the limits of this discipline.

This new environment can confuse the priorities when it comes to becoming a good Director of Art. It is not so much about being the latest in trends or technology, but rather the opposite. From this Master we want to claim why it is so important to know how to tell an idea at a visual level. Why it is basic to understand that behind any communication action there is an intention to influence, excite or convince someone concrete. Why an Art Director can become overshadowed by the superfluous and completely ignore the ultimate purpose of all his work.... [-]

This master poses as a fundamental pedagogical objective the training of the student in the achievement of an artistic proposal based on a cinematographic script through all its phases of development.

For this purpose, the necessary tools are put at their disposal to deal rigorously with the necessary procedures in the definition of the visual narrative of a film, as well as the technical particularities of the craft of art direction and its execution.

Graduates in Fine Arts, Architecture, Audiovisual Communication, Art, Design, Art History, Set Design. Professionals from the film or videographic sector who want to deepen their knowledge of cinematographic art direction.... [-]

The Master in Professional Photography and Advertising in their specialization in Fashion and Lifestyle presents an ideal for producing professional references and capable of generating trends from their own creative personality environment. The spirit of the Master, which transcends pure photography and covers a wide range of competences of other areas and disciplines the world of fashion design and communication arises from the desire to combine the demands of a labor market in constant redefinition with individual aspirations and visions of each participant. Its axis of specialization is Photography Fashion and Lifestyle at its confluence and intersection with the Art Direction.

The program, oriented to creativity and innovation, covering all essential aspects needed to handle the conceptualization, development and implementation of visual projects commercial, advertising and complete personal, professional quality and a strong stamp author.... [-]

Begin your training as a cultural manager and position yourself in an emerging industry that is creating jobs. The UIC Barcelona Master's Degree Programme in Arts and Cultural Management takes a practical, international approach to the field.

You'll acquire in-depth knowledge from an entrepreneurial perspective about the work processes involved in cultural products and services. Besides subjects in key areas, the programme also includes subjects that promote leadership and the use of new technologies.

Students also learn about the work dynamics of the two specialization pathways: the visual arts and cultural heritage, and creative cultural industries. The aim is to ensure you acquire a multi-purpose, multidisciplinary profile so you can work in the area of cultural policies, institutions and projects. This master's programme is closely linked to the city of Barcelona, which boasts a first-class cultural panorama and numerous international projects.... [-]