Page 2 of 3, see Masters Programs in Art Studies 2019 in Barcelona in Spain

The Online Master's Degree in Art Direction in Communication is designed on a perspective of project execution in which you must understand, conceptualize and project original and attractive visual solutions that enhance the message to be communicated. From the most spectacular audiovisual production to the simplest web page, the contribution of the art director is fundamental.

The clothing is much more than fashion, it is the expression of the image you want to offer to show a way of being, of living and relating either to a fashion brand that wants to identify with his audience, to communicate values ​​in a advertising spot or to represent the character and times of a fictional character in a movie or a play.

In addition to the familiar power of film, the world of television drama series, contemporary and vintage, is growing both at home and abroad, and have become the main argument of the programming of the big chains national and international.

Since its inception, despite all the technological, social and cultural changes that have occurred throughout history, the essence of photography and the basis of the professional photographer and social function remains the same: to tell stories through images, either with the intention of picking up a testimony of our time and society or to create an artistic discourse.

Fashion and photography are social phenomena that manifest themselves through the image. Therefore, few disciplines have so many creative influences and with much weight in society, film, art, music and culture in general, as fashion photography, while draws on all of them.

Advertising has changed and, although companies create products, consumers buy brands, which are nothing more than a sum of ideas and values ​​where the photographer's main function is to convey those ideas to service marks.

A professional photographer, in addition to the theoretical and techniques to be able to make a good picture, very specific knowledge of each of the photographic genres to be considered as such capabilities require.

The world of photography has changed dramatically with the standardization of digital cameras and image processing software, forcing a further step the photographer.

The illustration is one of the most bullish disciplines within the graphic, artistic and business world, becoming an essential tool in many professional projects related to graphic design and communication.

The advertising and fashion are not just business, but are social phenomena that manifest themselves through the image, so the photographer relevance in these areas is paramount and few photographic disciplines have so much creative influence and weight in film, art and culture in general, as advertising photography or on fashion, while feed them all.

Fashion is a social phenomenon which manifests itself through the image. But the image that identifies a brand or fashion magazine not only depends on the designers, it is also the responsibility of stylists, art directors and directors of specialized communication project a message in order to generate a visual impact.

Today, graphic design activity is closely linked to the illustration, since this is a resource within contemporary art, with its own visual language, it empathizes more directly with the consumer.

In the digital age, where almost all content is given to us through a screen, they have generated a multitude of graphics solutions among which websites have been until recently the most popular.

The emergence of new communication channels and new consumer behavior with brands has completely reinvented the traditional creative process and, therefore, graphic communication systems.

The advance of new technologies has led to major changes in all areas of graphic design and communication. No longer serves offline just be a graphic designer, but must also give the highest level in the digital and online environment to provide complete solutions to customers.