The importance of typography in design is evident. It can not be designed without typography, but it can be designed only with typography. Typography surrounds us and accompanies us 24 hours a day. It is ubiquitous and inescapable and visually interprets what is happening around us. In the current design landscape, typography has gone from transparency to occupy a leading role and have its own expression.

In essence, the objective of typography (both in its design and in its application) has always remained the same: to try to communicate in an attractive way any text, regardless of its level of reading. It is evident that the same typography should not be used to read a book to effectively signal an airport, but it is clear that the objective is always exactly the same; that the receiver understands the message as clearly as possible.... [-]