Masters Programs in Advertising

Compare 15 Masters Programs in Advertising

Advertising

The field of advertising involves the communication of marketing techniques to convince, persuade or influence consumers into purchasing or taking a specific action. A Master in Advertising is designed for those who are business oriented and creative who are looking for an exciting and challenging career. There are high quality Master in Advertising programs located at universities around the world that give students the opportunity to gain skills, apply their ideas, and gain practical experience in advertising.

There are a range of topics for a Master in Advertising that allow students to specialize in a particular field of interest, such as creative advertising, international advertising, communication, and online advertising, to name a few. After earning a Master in Advertising degree, students have career opportunities in a variety of fields and companies, including non-profit organizations, multinational corporations, politics, pharmaceuticals, food, and so much more.

If a Master in Advertising sounds of interest to you, then take a look through the programs below and find the one that suits you best!

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Master in Advertising

Syracuse University - S.I. Newhouse School of Public Communications
Campus 1 year July 2018 USA Syracuse

Our master’s degree program in advertising builds upon your undergraduate education in any major and prepares you for a successful career. [+]

Masters in Advertising.

Our master’s degree program in advertising builds upon your undergraduate education in any major and prepares you for a successful career. This one-year, cost-effective and intensive program gives you hands-on training with exemplary faculty that will prepare you for a top job in the advertising industry.

What is the focus of the program?

Our one-year, projects-driven and management-focused program will provide you with a comprehensive look at the advertising industry, with coursework in:

Advertising management; Digital advertising and branding; Marketing communication; Strategic media planning; Graphic design and multimedia production; Account planning; Advertising campaigns. ... [-]

Master in Strategic and Creative Direction for Communication and Advertising

IED – Istituto Europeo di Design Barcelona
Campus Full time 6 months January 2019 Spain Barcelona

The Master in Integral Advertising understand that the way advertising is made is changing dramatically, and will change even more in the future. Advertising on tv and traditional media is losing its efficiency and, today, the most creative campaigns (both at the realization and strategy levels) are being developed by small professional teams working independently, surpassing the established separation between accounts and creation. [+]

THIS PROGRAM IS TAUGHT IN SPANISH

The Master in Integral Advertising understand that the way advertising is made is changing dramatically, and will change even more in the future. Advertising on tv and traditional media is losing its efficiency and, today, the most creative campaigns (both at the realization and strategy levels) are being developed by small professional teams working independently, surpassing the established separation between accounts and creation. These teams are composed of professionals who know perfectly well the field they work in and in touch with specialists from any other sector. Consumers have changed too and nowadays they are able to merge sources of information, interaction, and entertainment. The consumer influences the way social and artistic trends are created, and decides how to have fun, create, interact, receive commercial information or advertising.... [-]


Master in Creative Advertising

NABA - Nuova Accademia di Belle Arti, Milano
Campus Full time 1 year October 2018 Italy Milan

The Master in Creative Advertising is a joint initiative between NABA and Media Design School in Auckland, New Zealand. This one-year master’s program focuses on innovative and effective advertising techniques that get customers thinking, talking—and buying. The course covers all media in which advertising appears—from print, radio, and TV to the Web and social media. [+]

MASTER IN CREATIVE ADVERTISING

Our ‘Learning by Doing’ approach combines traditional visual disciplines with new digital technologies and synthesizes individual study with group project work. We establish numerous collaborations and projects with Italian and international companies and institutions to give students hands-on work opportunities to develop their critical thinking, conceptual problem solving, and practical artistic and design skills.

WHY NABA To study in Milan, recognized as the world’s capital of fashion, arts, and design. To collaborate with over 1,000 companies, working on real-world projects and complementing your studies with unique internship opportunities. To obtain a multidisciplinary and multi-cultural learning experience, with a focus on direct experimentation. To learn from an outstanding faculty of inspiring industry professionals and mentors. To attend cutting-edge programs held both in Italian and English, that will give you an internationally recognized degree. To study in an award-winning academy, selected by leading publications such as Frame Publishers, Domus Magazine, and Business of Fashion, as one of the world's top schools for art and design. ... [-]

Master In Communication And Advertising Management

ESIC Business & Marketing School
Campus Part time 9 months April 2018 Spain Madrid Barcelona Spain Online + 2 more

The MPC provides the knowledge and tools necessary to successfully address the challenges posed by this new information society where power is, in large part, in the hands of the consumer. The Master in Communication and Advertising Management, is formed by two higher postgraduate courses, which can be studied independently, in which case the degrees would be obtained: Higher Program in Communication Management (PSDC) and Higher Program in Advertising and Digital Environments ( PSDP). [+]

Companies transmit many messages voluntarily and involuntarily. And it is this communication - linked to the human factor - where lies the difference between success and failure in the relationship of companies with the other agents involved in their activity.

The MPC provides the knowledge and tools necessary to successfully address the challenges posed by this new information society where power is, in large part, in the hands of the consumer .

The Master in Communication and Advertising Management, is formed by two higher postgraduate courses , which can be studied independently, in which case the degrees would be obtained: Higher Program in Communication Management (PSDC) and Higher Program in Advertising and Digital Environments ( PSDP) .... [-]


Master in Advertising

Academy of Art University
Campus or Online Full time 2 - 3 years September 2018 USA San Francisco

Drawing on your life experiences, coupled with the artistic and technical skills you gain, you’ll be prepared for a career as an art director, copywriter, or creative strategist. A mastery of advanced advertising principles and concepts are brought to life by working independently and collaboratively on your unique portfolio. [+]

Drawing on your life experiences, coupled with the artistic and technical skills you gain, you’ll be prepared for a career as an art director, copywriter, or creative strategist. A mastery of advanced advertising principles and concepts are brought to life by working independently and collaboratively on your unique portfolio.

MFA Advertising Unit Requirements Major 27 units Directed Study 18 units Graduate Liberal Arts 12 units Electives* 6 units

TOTAL 63 units

*Per director approval

MFA Advertising Degree Requirements Successful completion of Final Thesis Project. Minimum 2.0 cumulative GPA. A minimum grade of C in all required 63 units. MFA Program Learning Outcomes ... [-]

Master's Degree In Strategies In Social Networks, Branding And Digital Advertising

Instituto Internacional de Marketing - Digital Business School
Campus or Online Part time 14 months September 2018 Spain Barcelona Madrid + 1 more

The identity of a brand is the essence of a company and, its image, the best showcase. The Professional Master in Strategies in Social Networks, Branding and Digital Advertising is the most complete training to specialize in the repercussion of a brand in the market. [+]

The professional profile of the Social Media expert is increasingly complex. The company needs a person that covers the spectrum of activities that involve this function,

Why the Professional Master in Strategies in Social Networks, Branding and Digital Advertising?

The identity of a brand is the essence of a company and, its image, the best showcase. The Professional Master in Strategies in Social Networks, Branding and Digital Advertising is the most complete training to specialize in the repercussion of a brand in the market.

This training combines two essential pillars of Digital Marketing; the good brand image through Personal Branding and a strong impact on social channels thanks to effective communication strategies. With both tools you will achieve an infallible professional profile in the labor market.... [-]


Master of Advertising

Bond University
Campus Full time 54 weeks January 2019 Australia Robina

The Master of Advertising is designed to provide students with the theoretical as well as the practical skills essential for a career in advertising and related industries. [+]

ENTRY REQUIREMENTS

Completion of a bachelor degree in a field cognate to the proposed master’s degree.

PROGRAM DESCRIPTION

The Master of Advertising is designed to provide students with the theoretical as well as the practical skills essential for a career in advertising and related industries. Delivered through an innovative learning experience where course work is balanced with studio-based teaching and learning activities, students will learn from experienced academics and industry professionals. Throughout the program, students will be actively involved in the day-to-day requirements and challenges of developing commercial campaign concepts and design communication initiatives for clients in a studio-based learning environment. In addition, creative solution finding methods and techniques will provide highly transferable skills that are in strong demand across numerous industries seeking innovative products and practices and who are focused on user experience.... [-]


Master in Advertising

Raffles Milano - International Fashion and Design School
Campus Full time 10 months November 2018 Italy Milan

Why? The monolith is crumbling. Advertising is looking out for new ways of reaching people, who are more alert and streetwise than in the past. Once, there was plenty of money and a few media. Today it’s exactly the opposite and from the solid block of rules and methods of the past we now have to progress quickly to an advertising that can flow like a liquid into all the spaces made available by technology. [+]

Ten amazing months. Ten top-level agencies in the lecture theatre, one every month. Ten unique chances for learning by doing, elbow-to-elbow with the best. The Raffles Milano Masters: someone has come up with them at last. Why?

The monolith is crumbling. Advertising is looking out for new ways of reaching people, who are more alert and streetwise than in the past. Once, there was plenty of money and a few media. Today it’s exactly the opposite and from the solid block of rules and methods of the past, we now have to progress quickly to an advertisement that can flow like a liquid into all the spaces made available by technology.

Professional opportunities

We don't want to raise executioners of theoretical paths built somewhere else by others, but active, effective, responsible advertisers who are ready to take on the burden of every stage of developing an idea, from briefing to publication, and feedback gathering. A the end of the course, students will be able to find work in major Italian and international groups, service companies, consultancy offices and also NGOs and research institutes, as well as accepting the challenge and setting up their own business.... [-]


Master of Creative Advertising (Advanced)

Torrens University Australia
Campus Full time Part time 1 year February 2018 Australia Sydney Leura Fitzroy Melbourne Brisbane Adelaide New Zealand Auckland + 8 more

Our Creative Advertising course differs from other advertising programs because we run it like a full-time creative department within an agency. Students learn by doing and doing it at a challenging pace. [+]

Explore creative thinking, copywriting, art direction, and concept development with us, and within 12 months you will be an advertising creative.

Our Creative Advertising course differs from other advertising programs because we run it like a full-time creative department within an agency. Students learn by doing and doing it at a challenging pace.

It’s a full day, five-day week, year-long, heady rush of a course with brief after brief; competition after competition; and constant feedback from a full-time tutor who has worked as an advertising creative – as well as a constant stream of industry mentors and guests.

It’s a course in which you’ll learn how to be brave and fearless about ideas. You’ll learn copywriting and art direction by actively working in teams and you’ll be working to tight deadlines by responding to real briefs from agencies, mentors, and clients. You’ll learn by benchmarking your ideas against students worldwide and nationally by entering your work into international and Australian competitions. Better yet, you’ll learn about effective messaging in all mediums from online posts to physical posters; from newspapers and magazines both online and real; from scripted radio to unscripted radio; from video on a TV to video on your mobile; and mediums that don’t even look like advertising mediums such as activations and useful products and services that can change people, places and communities for the better.... [-]


Master in Communication Management - Image Communication (advertising, public relations, branding)

University of Wroclaw
Campus Full time Part time 2 years October 2018 Poland Wrocław + 1 more

Communication Management studies offer a comprehensive approach to external and internal communication of brands, organizations and their image, by means of existing communication systems. Graduates of the program will have acquired theoretical knowledge and practical competencies in the areas of specific aspects of communication of organizations and their external and internal image. [+]

Communication Management studies offer a comprehensive approach to external and internal communication of brands, organizations and their image, by means of existing communication systems. Graduates of the program will have acquired theoretical knowledge and practical competencies in the areas of specific aspects of communication of organizations and their external and internal image (advertising, public relations, branding). They will also have acquired detailed knowledge about the range of work and competences of different units of organizations and companies from the creative industry. The educational goal of the program is to build competences connected with designing (also graphics), perceived as an important element of organizational and brand image.... [-]


Master in Communication, Marketing and Advertising Management

IED – Istituto Europeo di Design Madrid
Campus Full time 9 months October 2018 Spain Madrid

The Master in Management and Direction of Communication, Marketing and Advertising proposes a training program that combines the theoretical training with the development of creative skills and the practical implementation, with special attention to the communicative possibilities offered by the new technologies, workshops or meetings with renowned professionals of the world of advertising, communication and marketing. [+]

THIS PROGRAM IS TAUGHT IN SPANISH

The Master in Management and Direction of Communication, Marketing and Advertising proposes a training program that combines the theoretical training with the development of creative skills and the practical implementation, with special attention to the communicative possibilities offered by the new technologies, workshops or meetings with renowned professionals of the world of advertising, communication and marketing.

Máster de Dirección y Gestión de Comunicación, Marketing y Publicidad del IED Madrid from IED Madrid on Vimeo.

To set the correct positioning for each product or service; to manage properly the brands, to create and plan innovative and effective advertising campaigns: from the writing of the briefing to the final art, from the establishment of the objectives and the setting of the budget to the evaluation of the results are aspects that are prominently present in the Master of Management and Direction of Communication, Marketing and Advertising.... [-]


Master In Advertising

Raffles Milano | Istituto Moda e Design
Campus Full time 10 months September 2018 Italy Milan

Ten extraordinary months. Ten top-level agencies in the classroom, one per month, with their key figures. Ten unique opportunities to learn directly from the protagonists. Master of Raffles Milan. Finally somebody thought of us. The monolith is crumbling. Advertising is looking for new systems to reach people who are more careful and prepared than in the past. Once there was a lot of money and few means. Today is exactly the opposite, and from the solid block of rules and methods of the past we need to go fast to a commercial that becomes liquid to fit in all the faces made available by technology. [+]

Ten extraordinary months. Ten top-level agencies in the classroom, one per month, with their key figures. Ten unique opportunities to learn directly from the protagonists. Master of Raffles Milan. Finally somebody thought of us. Because?

The monolith is crumbling. Advertising is looking for new systems to reach people who are more careful and prepared than in the past. Once there was a lot of money and few means. Today is exactly the opposite, and from the solid block of rules and methods of the past we need to go fast to a commercial that becomes liquid to fit in all the faces made available by technology.

Professional Opportunities

We do not want to make performers of theoretical paths built elsewhere and others, but active, effective, responsible interpreters who are able to take care of all the development phases of the idea, from the brief to the release phase and to the collection of feed backs. At the end of the course students find work in major international and national groups, service companies, consulting firms and also non-governmental organizations and research institutes. So how can they take up the challenge and start their own business.... [-]


Master's Degree In Design & Advertising

IADE
Campus Part time 2 years September 2018 Portugal Lisbon

The Master in Design & Advertising is based on the convergence of knowledge in the areas of design and marketing, bringing together in a single program the two areas of training in which IADE has most stood out. [+]

The Master in Design & Advertising Is based on the convergence of knowledge in the areas of design and marketing, bringing together in a single program the two areas of training in which IADE has stood out the most.

Through research and the use of active pedagogical models, students are able to understand the dynamics of advertising creation, to critically analyze and evaluate different proposals, and to think about the agency models and the creative direction of the future.

International experience

In addition to the international partnerships that IADE has, the global network of Laureate International Universities offers 80 universities in 29 countries where students can make international mobility. ... [-]


Master - Strategic Communications Management In Advertising And Public Relations

Far Eastern Federal University
Campus Full time 2 years September 2018 Russia Vladivostok

The program combines general theoretical and practical training in the field of strategic communication management in advertising and public relations. [+]

Program Overview

The program combines general theoretical and practical training in the field of strategic communication management in advertising and public relations.

The program examines the strategic principles of modern management information and advertising communications, analyzed the experience and principles of advertising and information campaigns in the Asia-Pacific region.

The program content focuses on the contemporary sphere of mass communications and media, the advertising market, as well as trends in the sphere of business information communications development.

The program aims at developing practical skills of evaluating the effectiveness of advertising and information campaigns, as well as the use of innovative resources in advertising and PR-activities. ... [-]


Master in Advertising

SCAD - The Savannah College of Art and Design
Campus Full time September 2018 USA Atlanta Savannah Hong Kong Sham Shui Po France Lacoste + 4 more

As a result of this dynamic and creative approach, our students regularly take top honors in industry competitions, and our alumni continue to tell the stories of the world’s biggest brands. [+]

Master the art of advertising

As a student at SCAD, you will gain expertise in every facet of advertising: copywriting, art direction, digital production and integrated brand marketing. As a result of this dynamic and creative approach, our students regularly take top honors in industry competitions, and our alumni continue to tell the stories of the world’s biggest brands. The collaborative environment of an art and design university provides the ideal conditions for perfecting the highly developed craft of innovative advertising.

M.A. in advertising

Available at: - Atlanta

ADVE 501 Advertising and Copywriting Essentials* ADVE 502 Art Direction and Typography Essentials* ADVE 503 Software and Production Essentials* ADVE 705 Typography for Advertising Designers ADVE 709 Advertising Studio I: Creative Strategies ADVE 715 Digital Production Strategies for Advertising ADVE 719 Advertising Studio II: Branding Solutions ADVE 729 Art Direction ADVE 731 Creative Copywriting for Advertising ADVE 749 Advertising M.A. Final Project ITGM 715 Interactive Web Design ... [-]