Masters Programs in Advertising

Compare 19 Masters Programs in Advertising

Advertising

The field of advertising involves the communication of marketing techniques to convince, persuade or influence consumers into purchasing or taking a specific action. A Master in Advertising is designed for those who are business oriented and creative who are looking for an exciting and challenging career. There are high quality Master in Advertising programs located at universities around the world that give students the opportunity to gain skills, apply their ideas, and gain practical experience in advertising.

There are a range of topics for a Master in Advertising that allow students to specialize in a particular field of interest, such as creative advertising, international advertising, communication, and online advertising, to name a few. After earning a Master in Advertising degree, students have career opportunities in a variety of fields and companies, including non-profit organizations, multinational corporations, politics, pharmaceuticals, food, and so much more.

If a Master in Advertising sounds of interest to you, then take a look through the programs below and find the one that suits you best!

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Master In Advertising

Raffles Milano | Istituto Moda e Design
Campus Full time 10 months September 2017 Italy Milan

Ten extraordinary months. Ten top-level agencies in the classroom, one per month, with their key figures. Ten unique opportunities to learn directly from the protagonists. Master of Raffles Milan. Finally somebody thought of us. The monolith is crumbling. Advertising is looking for new systems to reach people who are more careful and prepared than in the past. Once there was a lot of money and few means. Today is exactly the opposite, and from the solid block of rules and methods of the past we need to go fast to a commercial that becomes liquid to fit in all the faces made available by technology. [+]

Masters in Advertising. Ten extraordinary months. Ten top-level agencies in the classroom, one per month, with their key figures. Ten unique opportunities to learn directly from the protagonists. Master of Raffles Milan. Finally somebody thought of us. Because? The monolith is crumbling. Advertising is looking for new systems to reach people who are more careful and prepared than in the past. Once there was a lot of money and few means. Today is exactly the opposite, and from the solid block of rules and methods of the past we need to go fast to a commercial that becomes liquid to fit in all the faces made available by technology. Professional Opportunities We do not want to make performers of theoretical paths built elsewhere and others, but active, effective, responsible interpreters who are able to take care of all the development phases of the idea, from the brief to the release phase and to the collection of feed backs. At the end of the course students find work in major international and national groups, service companies, consulting firms and also non-governmental organizations and research institutes. So how can they take up the challenge and start their own business. Who is The course is designed for students with first degree degrees and / or professional experience in image design, advertising, communication and marketing, and in general for anyone who thinks communication It is a good professional choice and a strong individual growth tool. Participants are copy writers, art directors and tomorrow's agency... [-]

Master in Creative Advertising

NABA - Nuova Accademia di Belle Arti, Milano
Campus Full time 1 year October 2017 Italy Milan

The Master in Creative Advertising is a joint initiative between NABA and Media Design School in Auckland, New Zealand. This one-year master’s program focuses on innovative and effective advertising techniques that get customers thinking, talking—and buying. The course covers all media in which advertising appears—from print, radio, and TV to the Web and social media. [+]

5 SCHOLARSHIPS UP FOR GRABS SCHOLARSHIP COMPETITION CREATIVE ADVERTISING. Deadline: 12 May The Master in Creative Advertising is a joint initiative between NABA and Media Design School in Auckland, New Zealand. This one-year master’s program focuses on innovative and effective advertising techniques that get customers thinking, talking—and buying. The course covers all media in which advertising appears—from print, radio, and TV to the Web and social media. You’ll prepare to enter the creative departments of advertising agencies by learning how to solve problems creatively and how to convey ideas to others in a concise and persuasive way. Both of these core life skills are transferable across any number of disciplines, particularly those associated with commercial creativity. In addition to a Certificate of Recognition from Media Design School, eligible graduates will receive an Academic Master’s Degree awarded by NABA and Nuova Accademia di Belle Arti, recognized by the Italian Ministry of Education, Universities and Research. About Media Design School Media Design School is New Zealand’s most-awarded private higher education institute for the creative industries. The Auckland-based school offers specialist degrees in emerging creative fields, including bachelor’s degrees in 3D animation, media design, visual Eeffects, game art, and game programming. Media Design School alumni have gone on to employment with top companies such as DreamWorks, Pixar, BBDO, and Saatchi & Saatchi, and they have worked on major productions such as The Hobbit and Avatar. Curriculum Classes include: Advertising, Sociology of Cultural Processes, Project Design, Art Direction, Audiovisual Documentation Techniques, Digital Technologies and... [-]

Master of Advertising

Bond University
Campus Full time 54 weeks January 2018 Australia Robina

The Master of Advertising is designed to provide students with the theoretical as well as the practical skills essential for a career in advertising and related industries. [+]

Masters in Advertising. ENTRY REQUIREMENTS Completion of a bachelor degree in a field cognate to the proposed master’s degree. PROGRAM DESCRIPTION The Master of Advertising is designed to provide students with the theoretical as well as the practical skills essential for a career in advertising and related industries. Delivered through an innovative learning experience where course work is balanced with studio-based teaching and learning activities, students will learn from experienced academics and industry professionals. Throughout the program, students will be actively involved in the day-to-day requirements and challenges of developing commercial campaign concepts and design communication initiatives for clients in a studio-based learning environment. In addition, creative solution finding methods and techniques will provide highly transferable skills that are in strong demand across numerous industries seeking innovative products and practices and who are focused on user experience. PROGRAM STRUCTURE Foundation Subjects (6) Advertising Masterclass: Brand Experience & Advanced Strategic Planning Code for Creatives Consumption, Experience and Design Design, Thinking and Ideation in Advertising Social Media: Risks and Opportunities OR Public Relations Masterclass Design Communications Studio Subjects (3) Advertising Studio I Advertising Studio II Advertising Studio III PROFESSIONAL OUTCOMES The Master of Advertising program will enable you to enter the advertising industry in a variety of roles, ranging from management positions to creative roles in advertising or related professions. Designed and structured around a predominantly studio-based teaching environment, this innovative program will prepare you for the dynamic culture and interdisciplinary knowledge base that characterises the modern advertising industry. A particular focus... [-]

Luxury Brands Design Mini-Master

BAU International Academy of Rome
Campus Full time 4 - 12 weeks October 2017 Italy Rome

This mini-master program will give participants under the supervision of Anna Fendi and our team of dedicated experts of visual storytelling and viral marketing the opportunity to conduct an experimental application of all the latest key trends and discoveries in branding strategies to a wide range of luxury fields, from fashion to food and restaurant business design. [+]

There was a time that luxury was synonym of privilege, discreet, secret, rare and unique. Nowadays it is very difficult to define what is luxury and what is not; the business of luxury has corrupted the luxury story, many companies have made their brand extensions available to the mass at a cheaper price and luxury has become all about the label, not the substance. “Deluxe, how luxury lost its luster”, is an interesting book where the author explains how luxury now flashes instead of whispering. But slowly, people are turning away from the crass end of luxury and returning to its roots, to its being not easily accessible, unique piece rooted in outstanding quality and craftsmanship. This kind of customer is sophisticated, is an explorer, looks for experiences, for a connection with producers and their values, for that kind of rareness that doesn’t come with a label. If you want to start a business in the lifestyle industry and make the difference, this is the added value that you can learn from the Made in Italy brand, particularly from the experience of one of its most important Ambassadors active in Rome: Anna Fendi (read more about her >>>), the Italian fashion designer and entrepreneur who made with her sisters the Fendi brand famous across the globe, and after the LVMH acquisition has started a new business venture in the lifestyle, food and hospitality industry. "Living in Rome has been a privilege, but somebody might actually consider it a disadvantage: how... [-]

Master in Strategic and Creative Direction for Communication and Advertising

IED – Istituto Europeo di Design Barcelona
Campus Full time 6 months January 2018 Spain Barcelona

The Master in Integral Advertising understand that the way advertising is made is changing dramatically, and will change even more in the future. Advertising on tv and traditional media is losing its efficiency and, today, the most creative campaigns (both at realization and strategy levels) are being developed by small professional teams working independently, surpassing the established separation between accounts and creation. [+]

Masters in Advertising. THIS PROGRAM IS TAUGHT IN SPANISH The Master in Integral Advertising understand that the way advertising is made is changing dramatically, and will change even more in the future. Advertising on tv and traditional media is losing its efficiency and, today, the most creative campaigns (both at realization and strategy levels) are being developed by small professional teams working independently, surpassing the established separation between accounts and creation. These teams are composed by professionals who know perfectly well the field they work in and in touch with specialist from any other sector. Consumers have changed too and nowadays they are able to merge sources of information, interaction and entertainment. The consumer influences the way social and artistic trends are created, and decides how to have fun, create, interact, receive commercial information or advertising. Objetives - Provide the tools to domain integral advertising and strategic creativity in the most cutting-edge and up-to-date subjects (guerrilla marketing, strategic planning, creativity in events, creative mix of media, etc.) - Provide the tools to manage advertising strategy and creativity in campaigns conceived for the current advertising environment. - Provide the tools to obtain campaigns including the most original and efficient creative and strategic concepts, key factors to achieve success in any present advertising communication. Methodology The course is structured in accordance with a theoretical and practical methodology, with the predominance of Learning by Doing. It is developed by three areas: Strategy, Creativity and Project. The block on strategy brings all the necessary... [-]

Master - Strategic Communications Management In Advertising And Public Relations

Far Eastern Federal University
Campus Full time 2 years September 2017 Russia Vladivostok

The program combines general theoretical and practical training in the field of strategic communication management in advertising and public relations. [+]

Program Overview The program combines general theoretical and practical training in the field of strategic communication management in advertising and public relations. The program examines the strategic principles of modern management information and advertising communications, analyzed the experience and principles of advertising and information campaigns in the Asia-Pacific region. The program content focuses on the contemporary sphere of mass communications and media, the advertising market, as well as trends in the sphere of business information communications development. The program aims at developing practical skills of evaluating the effectiveness of advertising and information campaigns, as well as the use of innovative resources in advertising and PR-activities. acquired competence skills the implementation of research projects; ideas about modern advertising markets; control of the process of creating an advertising and PR-product of various kinds for different target markets and spheres; systematic evaluation of performance in the advertising markets; organization of work in the field of advertising and public relations, including the management, guidance and control functions; ability to work in large companies (including international and holding) organizing and planning the activities of advertising, marketing and information support of the activities of the corporation. Competitive advantages qualified teachers, including well-known theoretical and practical; the presence of a large database of practices in leading organizations of various types in the region; study of regional specificity Asia-Pacific and the Far East of Russia; use FEFU capacity as an interdisciplinary multicultural scientific and educational area; the ability to integrate into international projects in the Far East of... [-]

Master's Degree In Design & Advertising

IADE
Campus Part time 2 years September 2017 Portugal Lisbon

The Master in Design & Advertising is based on the convergence of knowledge in the areas of design and marketing, bringing together in a single program the two areas of training in which IADE has most stood out. [+]

Masters in Advertising. The Master in Design & Advertising Is based on the convergence of knowledge in the areas of design and marketing, bringing together in a single program the two areas of training in which IADE has stood out the most. Through research and the use of active pedagogical models, students are able to understand the dynamics of advertising creation, to critically analyze and evaluate different proposals, and to think about the agency models and the creative direction of the future. International experience In addition to the international partnerships that IADE has, the global network of Laureate International Universities offers 80 universities in 29 countries where students can make international mobility. Companies Throughout the master's degree, the student will have constant contact with the professional world, either through seminars with leaders and reference professionals, workshops, projects with companies and immersion in the School Agency. SYLLABUS 1st Year 1st Semester ... [-]

Master in Advertising

Academy of Art University
Campus or Online Full time 2 - 3 years September 2017 USA San Francisco

Drawing on your life experiences, coupled with the artistic and technical skills you gain, you’ll be prepared for a career as an art director, copywriter, or creative strategist. A mastery of advanced advertising principles and concepts are brought to life by working independently and collaboratively on your unique portfolio. [+]

Drawing on your life experiences, coupled with the artistic and technical skills you gain, you’ll be prepared for a career as an art director, copywriter, or creative strategist. A mastery of advanced advertising principles and concepts are brought to life by working independently and collaboratively on your unique portfolio. MFA Advertising Unit Requirements Major 27 units Directed Study 18 units Graduate Liberal Arts 12 units Electives* 6 units TOTAL 63 units *Per director approval MFA Advertising Degree Requirements Successful completion of Final Thesis Project Minimum 2.0 cumulative GPA Minimum grade of C in all required 63 units MFA Program Learning Outcomes Graduate students will meet the following student performance criteria: Strategic Communication Develop strategic elements focused on the target customer, the product/service, and the market Gather, assess, and apply relevant information, including historical research, to strategic work Visual Communication Use appropriate visual media, including freehand drawing, to convey essential elements Apply appropriate design principles to strategic and creative work Verbal Communication Convey creative ideas, concepts, and brand tone through engaging and sophisticated language at each stage of the creative process Communicate verbally and in writing with a unique and versatile voice Conceptual Thinking Communicate relevant objectives through the use of appealing aesthetic choices Think conceptually and execute projects beyond traditional advertising media Consider diverse points of view, and reach well-reasoned conclusions as part of the conceptual and design process Professional Readiness Present a sophisticated and original portfolio to acquire a job within the industry. Articulate career goals and plan to... [-]

Master In Traffic Management: Seo, Sem, Smm

Grupo IOE
Online & Campus Combined Part time September 2017 Spain Barcelona Madrid Murcia Valencia Colombia Bogotá Mexico Mexico City Peru Lima Brazil São Paulo + 10 more

The Master is designed for professionals interested in designing and implementing strategies own digital tools for maximum profitability in digital environments. [+]

Masters in Advertising. The Master is designed for professionals interested in designing and implementing strategies own digital tools for maximum profitability in digital environments. Born with the need to create a number of marketing techniques that enable the company to attract potential customers. It is based on the processes of attraction, conversion and automation, so that in the last step the complete identity of the visitor to the web is achieved. Thus, a more targeted advertising can be done. GOALS Design, develop and manage a Digital Marketing Plan, consistent with the General Plan of Marketing. Have a strategic vision of social networks and what, how and when they can add value to the marketing plan. Choose and apply digital marketing tools to achieve the objectives in each of the marketing strategies Create effective campaigns online, analyze the results and make the right decisions Study the communicative paradigm change and the emergence of digital reputation. Form in the design and implementation of strategic plans open. Knowing the management of virtual communities and the link between digital and analog. Analyze successful cases of community management. Provide competitive advantages to companies [-]

Master In Brand Management And Communication

IED – Istituto Europeo di Design Milan
Campus Full time 12 months November 2017 Italy Milan

The Master in Brand Management and Communication aims to train a professional figure who, in the company or agency is able to manage the branding and define a brand strategy that combines the tangible values ​​of quality and performance as intangibles mainly related to differentiation, relevance, esteem and reputation. A complete professional, capable of use with command of both the creative language of strategic design is the coach of the branding process. [+]

THIS PROGRAM 'TAUGHT IN ITALIAN Who should attend - The Master in Brand Management and Communication is aimed at graduates in communication, marketing, humanities or social sciences, business and science; graduates in Italian or foreign design schools in creative disciplines; professionals with at least two years of experience in the industry. Methodology and structure - The Master in Brand Management and Communication, now in its 15th year, provides for the alternation of lectures, exercises, case studies, workshops and projects in partnership with industry structures, individual and group projects. The course has a close link with the professional world through the work developed between partners and teaching staff. Teaching considers the different stages of the process: from the building of brand equity, defining the values, positioning and planning of marketing activities, to the actions aimed at the growth and support of the brand, with the analysis of branding strategies and and tendency of development lines. At the end of the path, in a dedicated module, it also places a special emphasis on self marketing efforts: the tools needed to make a presentation of themselves effectively, to public presentation techniques. In previous editions the projects were developed in collaboration with: Decathlon - Brand check-up and development of the brand in Italy; Deborah Cosmetics - Relaunch of the brand in the retail; Redbull - Brand stretching and launch RedBulletin magazine; Carrefour - Development of CarrefourBIO brand; Nestlé - Brand reputation; Buitoni - Relaunch of the brand on foreign targets; Milanosport - Corporate and... [-]

Master of Marketing France-Australia Dual Degree

IPAG Business School
Campus Full time 2 semesters September 2017 France Nice Australia Sydney Paris + 3 more

Each of the Newcastle master’s programmes incorporates a special focus on the Asia-Pacific markets and their importance in the global business environment. These three masters are designed for students who have graduated from a broad spectrum of business programmes and who wish to upgrade and update their knowledge and skills for the new global business world. [+]

Masters in Advertising. Presentation This valued partnership between Ipag Business School and the University of Newcastle enables students to pursue a double degree in one of three areas: Master of Business, Master of Marketing, Master of Human Resource Management. Each of the Newcastle master’s programmes incorporates a special focus on the Asia-Pacific markets and their importance in the global business environment. These three masters are designed for students who have graduated from a broad spectrum of business programmes and who wish to upgrade and update their knowledge and skills for the new global business world. Students will develop strategic management competencies in the main decision-making areas of their programme and examine new issues in the modern business environment. These programmes are taught in English and consist of two components: 1st semester at Ipag Business School Nice, 2nd semester at Newcastle University. [-]

Masters Intensive Brand Management

IED – Istituto Europeo di Design Madrid
Campus Full time February 2018 Spain Madrid

The Intensive Master in Brand Management Brand aims to address the brand in all its facets. Since the birth of the brand, its DNA, its foundations, through communication strategies, creating messages, campaigns and content to reach different points of contact with the consumer through conventional, digital media experiences etc. [+]

THIS PROGRAM IS IN SPANISH Taught The Intensive Master of Brand Management It aims to address the brand in all its facets. Since the birth of the brand, its DNA, its foundations, through communication strategies, creating messages, campaigns and content to reach different points of contact with the consumer through conventional, digital media experiences etc. With this degree, students will get to address the challenges of a brand from all points of view, whatever their future careers within the strategy, creativity and communication. OBJECTIVES: Intensive Master of Brand Management, founded with the aim of forming successful professionals in the present situation and future developments in these sectors. Professionals able to: - Launch powerful brands or help a brand to redesign its strategy. Companies looking to integrate in its marketing and advertising profiles with greater strategic vision and understanding of new media. - Create effective messages and campaigns exitosas.Aprendiendo processes needed to have good ideas, the relationship between strategy and creativity and processes of evaluation and development of ideas. - Plan the communication of a brand detect knowing the best channels available to reach direct to consumer. From traditional media to digital media, experience in POS, product design, events, PR, etc. - Measure the effectiveness of communication actions, assess the Brand Equity and meet the necessary variables to plot a diagnosis of the situation. Make the right decisions to maintain or improve the health of the brand. METHODOLOGY: Intensive Master of Brand Management Brand has a teaching methodology that applies both... [-]

Master in Advertising

SCAD - The Savannah College of Art and Design
Campus Full time September 2017 USA Atlanta Savannah Hong Kong Sham Shui Po France Lacoste + 4 more

As a result of this dynamic and creative approach, our students regularly take top honors in industry competitions, and our alumni continue to tell the stories of the world’s biggest brands. [+]

Masters in Advertising. Master the art of advertising As a student at SCAD, you will gain expertise in every facet of advertising: copywriting, art direction, digital production and integrated brand marketing. As a result of this dynamic and creative approach, our students regularly take top honors in industry competitions, and our alumni continue to tell the stories of the world’s biggest brands. The collaborative environment of an art and design university provides the ideal conditions for perfecting the highly developed craft of innovative advertising. M.A. in advertising Available at: - Atlanta ADVE 501 Advertising and Copywriting Essentials* ADVE 502 Art Direction and Typography Essentials* ADVE 503 Software and Production Essentials* ADVE 705 Typography for Advertising Designers ADVE 709 Advertising Studio I: Creative Strategies ADVE 715 Digital Production Strategies for Advertising ADVE 719 Advertising Studio II: Branding Solutions ADVE 729 Art Direction ADVE 731 Creative Copywriting for Advertising ADVE 749 Advertising M.A. Final Project ITGM 715 Interactive Web Design — 700-level ARTH elective Total course of study: 45 hours* M.F.A. in advertising Available at: - Atlanta - Savannah ADVE 501 Advertising and Copywriting Essentials* ADVE 502 Art Direction and Typography Essentials* ADVE 503 Software and Production Essentials* ADVE 705 Typography for Advertising Designers ADVE 709 Advertising Studio I: Creative Strategies ADVE 715 Digital Production Strategies for Advertising ADVE 719 Advertising Studio II: Branding Solutions ADVE 725 Digital Media for Advertising ADVE 729 Art Direction ADVE 731 Creative Copywriting for Advertising ADVE 751 Advertising for Alternative Media ADVE 779F Graduate Field Internship†... [-]

Masters In Advanced Digital Video And 3D Motion With C4d

CEI Escuela de Diseño
Campus Full time 360 hours September 2017 Spain Madrid Sevilla + 1 more

The demand for a professional profile that dominates dimensional graphics and motion video is growing in the audiovisual world. Being the profile defendant when hiring creative or technical workers in agencies and producers. In short: it is one of the profiles of expertise that the market's needs; and one of the most desired specialization profiles for ... [+]

The demand for a professional profile that dominates dimensional graphics and motion video is growing in the audiovisual world. Being the profile defendant when hiring creative or technical workers in agencies and producers. In short: it is one of the profiles of expertise that the market's needs; and one of the most desired by the students of degrees of Advertising and Communication specialization profiles. These students are likely to remain outside the labor market to the detriment of others who know precisely the domain of the software, which ultimately is what will make you a brilliant technician. This Master offers a detailed and accompanied by daily practices supervised study. Some of the blocks being studied are: audiovisual narrative, curves of interest in cinematic storytelling, image composition, image theory, color theory, formats, compression, timeline animation, kinetic typography and motion graphics, All accompanied by the latest 3D software. CONTENT Video Editing: Adobe Premiere Pro Video compositing and motion design: Adobe After Effects Audio Editing: Adobe Audition 3D motion design: Cinema 4D Introduction to 3D design Organic Modeling Texturing and rendering engines Image theory Cinema 4D integration with Photoshop and After Effects CC CC. Blender. Design and animation. CHARACTERISTIC Contact classes Small groups Computer per student Internet connection Support material PDF for each of the materials. DURATION 360 hours (280 h. Face + 80 h. Projects end) [-]

Master of Advertising

Kilroy Norway
Campus Full time 3 - 6 semesters August 2017 Norway Oslo New Zealand Auckland USA New York Brooklyn White Plains Australia Sydney Gold Coast Boston North Ryde Victoria Los Angeles India Delhi Italy Florence United Arab Emirates Abu Dhabi Japan Beppu San Diego Cincinnati United Kingdom London Wellington Adelaide Maroochydore + 28 more

The Master of Advertising provides in-depth analysis of advertising from academic and professional sources throughout the world, focusing on high-powered advertising strategy and process [+]

Master of Advertising

 

Awarding Body:

RMIT

The Master of Advertising provides in-depth analysis of advertising from academic and professional sources throughout the world, focusing on high-powered advertising strategy and process, and exploring wider issues involved in management.The program prepares you for managing complex advertising campaigns, integrated with other promotional activities including commercial sponsorship, sales promotion, brand, public relations and direct response.You also cover specific professional areas including branding theory, account management, account planning, strategy planning, media planning and agency management.Unique aspects of the program include:... [-]