Master's Degree in Psychology and Consumer Behavior


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Read more about this program on the school's website

Program Description

Consumption is a human activity that occupies a central place in our society, which some characterize as a "consumer society". The evolution of economic growth and the emergence of new values in societies as progress is made in social development cause structural changes in the way citizens decide on their lifestyles, preferences and consumption habits. All this in a context of acceleration of social evolution and in the midst of a sustainability crisis of dimensions difficult to grasp.

In this context, the understanding of the evolution of consumption is an excellent observatory of social evolution from an economic perspective with a direct impact on the detection and evaluation of business opportunities and the creation of new values that respond to new social and economic needs. the new ways of life.

The Master in Psychology and Consumer Behavior of EAE has the objective of giving marketing professionals and entrepreneurs of new projects the right tools to understand the change in consumption, in society and in the economy from the perspective of the citizen he works and consumes, and finds in these two economic activities the centrality of his personal and social development. This understanding derives from the application in the phenomenon of consumption of various paradigms of the social sciences, from behavioral economics to psychoanalysis, through cognitive psychology and pure behavioral and situational analysis through the opportunities provided by the current availability of large masses of data about behavior.


Reasons for the Master in Psychology and Consumer Behavior of EAE Business School

  1. Marketing Advisory Board
    The master's degree curriculum is developed jointly with the Marketing and Communication Advisory Board, formed by professionals from companies such as Unilever, Sony, Mango, Nielsen, Nissan, OgilvyOne, Heineken, Endesa, BP, La Caixa or Dockers, among others

  2. International Talent Program
    If you aspire to an international professional development, you will have maximum visibility among the multinationals that collaborate with EAE through Employment Workshops and interviews with headhunters and international selection consultants.

  3. Business Networking
    Meetings with professionals from large companies and other students, which will allow you to expand your network of contacts. In 2017 we organized meetings with executives of companies such as Microsoft, Nielsen, Ipsos, Kantar Media or TNS, among many others.

  4. In direct contact with the sector
    EAE , member of the MARKETING ASSOCIATION OF SPAIN AND ADIGITAL. The Marketing Association of Spain is a non-profit organization whose objective is the enhancement and recognition of the profession and marketing activity. ADIGITAL is the largest multi-sector association in the digital economy.

  5. Soft Skills Program
    The EAE Soft Skills program aims for the participating professional to complement their training with the strategic mobilization of their personal skills. It consists of ten independent monthly workshops organized according to the Emotional Competencies Model.

  6. Major Minor
    EAE has launched for the first time in Spain the North American methodological system based on Major and Minor, which replaces the traditional method of electives choice.

  7. EAE Emprende
    Through our business incubator, we train, finance and accompany your entrepreneurial projects. EAE Lab will provide you with the necessary resources and environment so that you can identify the competitive advantages and develop your business idea.

Requirements and Admission

Double Degree

Those who successfully complete the program will obtain the Master's degree in Psychology and Consumer Behavior by EAE Business School . In addition, participants who meet the established academic requirements will obtain the master's degree from the Polytechnic University of Catalonia (if the program is carried out in Barcelona) or the Rey Juan Carlos University (if the program is carried out in Madrid).

In order to obtain the qualifications granted by universities, it is necessary to comply with the requirements that both institutions request.

Admission process

The fundamental objective of our admission process is to ensure the suitability of the candidates, through their professional trajectory and academic curriculum. All participants should get the most out of this learning experience, through a context in which it is possible to develop a long-term relationship with classmates, teachers and alumni.

To start the admission process it is necessary to fill in the corresponding form, so that the profile of the candidate can be evaluated by our Academic Committee. If the resolution of the Admission issued by the Academic Committee to the Master in Psychology and Consumer Behavior is positive, the candidate may formalize their enrollment to this Master.


Professional outings

The Career Careers Service of EAE Business School is responsible for creating new job opportunities that guide and accompany the student, with an analysis of their profile, to achieve their professional goals and adjust their expectations and interests to the labor market.

The Careers Department also organizes events to promote employability such as the Online Employment Forum; the Bank of Opportunities with more than 6,000 job offers published per year; or the International Talent Program, aimed at students seeking international development and visibility in multinational companies, with workshops and interviews with headhunters from different parts of the world. EAE also participates in the employability programs of brands with great projection such as L'Oreal, Banco Sabadell, Leroy Merlin, Kyocera, Schneider Electric, IBM, among others, to which students have access.

Professional outings:

  • Strategic and operational Marketing Department
  • Advertising agencies
  • Research departments in consumer goods companies
  • Analysis of consumer behavior
  • Design of social communication campaigns.
  • Advice on political communication
  • Product design and marketing strategies
  • Companies and consultants of Market Research
  • Big Data Companies

Some data of our Employment Report 2017:

  • 93% of students find work before six months after the end of the program
  • 34% increased their salary up to 30% one year after completing the master
  • 67% of students have achieved a job opportunity through some of the available routes through EAE Business School
  • 74% accept a new profession offer after graduation
Last updated Mar 2020

About the School

EAE is an international Institution of higher education in the field of management. With more than 50 years experience in business education it has provided training for more than 56,000 executives an ... Read More

EAE is an international Institution of higher education in the field of management. With more than 50 years experience in business education it has provided training for more than 56,000 executives and managers. Every year students from more than 45 nationalities gain professional qualification at EAE to hold positions of responsibility within the business world. Read less
Barcelona , Madrid , New York , Shanghai + 3 More Less