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The master incorporates new digital content and training in more advanced skills that companies demand when selecting professionals and experts for their commercial departments, and marketing and communication areas.
The master has a program that trains solid professionals who are able to understand and handle the new online communication tools, from social networks or marketing through mobile devices, and develop professional work in the Marketing department of companies and organizations.
You will be able to detect business opportunities, making them come true efficiently and profitably, creating strong brands through effective communication campaigns and developing differentiation, innovation, development and growth strategies.That makes us different?Challenge-Based Learning You will learn to propose solutions that represent an alternative to problems posed by the company in the classroom, working in groups with active methodologies, design thinking. The best proposals will be selected to present in the company. It is an opportunity to show your potential in future employers. Professional profileYou will become the marketing professional that companies are looking for, because you will be able to elaborate a marketing strategy in a comprehensive marketing plan, combining creative thinking with analytical thinking. You will also be able to develop yourself as a commercial director, ensuring the achievement of the company's objectives.Tech Experience You will master planning or management tools that companies use in their activity, and you will be prepared to respond to the needs of your business. In addition, you will have masterclasses taught by professionals from innovative companies. ToolsYou will learn to conduct market research to detect business opportunities, using complex analysis tools to predict, optimize or test results: techniques for market segmentation, product positioning, CRM, Google Analytics, etc.
Addressed toThe master's degree is aimed at graduates in the area of business, marketing, tourism and communication, as well as in other areas of Social Sciences such as sociology or psychology, without ruling out the possibility of access to graduates in other areas with professional concerns directed towards the field of business and communication. Professionals in the field of Marketing with at least one year of experience.PracticesThe master has agreements in companies related to Marketing and Advertising as the center of its business - advertising agencies, marketing agencies, communication media -, as well as in companies of all kinds of sectors: banking, telecommunications, fashion, automotive, energy or large consumption; for internships in their marketing departments.
Curriculum Module 1. Strategic Marketing 6 ECTS Module 2. Neuromarketing and consumer behavior 6 ECTS Module 3. Marketing Plan 6 ECTS Module 4. Commercial Management and Sales Techniques 6 ECTS Module 5. Operational Marketing 6 ECTS Marketing within the organization.
New trends, methodologies and tools.
Omnichannel as a key point of marketing (online and offline).
Automation of marketing campaigns and design the Customer Jorney.
Commercial and market research.
Fundamentals of neuromarketing.
Consumer behavior qualitative techniques.
Consumer behavior quantitative techniques.
Neurophysiological measures for the study of Consumer behavior.
Stages of the development of the marketing plan.
Narrative structure of the marketing plan.
New persuasive ways of presenting business models.
The strategic sale.
The planning of the sales force.
Sales team management
Negotiation and persuasion techniques.
Reputational marketing Module 6. Digital Marketing and Electronic Commerce 6 ECTS Module 7. Integral Communication I 6 ECTS Module 8. Integral Communication II 6 ECTS Module 9. Professional Practices 6 ECTS Module 10. Master's Final Project 6 ECTS Social Media Marketing
Web content management.
Search engine positioning strategies.
Marketing on mobile devices: Apps development.
Strategic planning of personal brand.
Branding; strategic brand management.
Creative processes and naming.
Communication and new technologies.
Communication strategies and creative process.
Research in advertising communication.
Communication strategies Youtubers and bloggers. Professional development in the field of company practices It is intended for the team development of an original work that will be publicly exhibited in court to obtain the master's degree. Connection with the companyFrom the hand of the best professionals:
In the University Master's Degree in Marketing we have professionals from important companies who participate by teaching in the master's degree, bringing the professional reality closer to the student, such as Professor José Luis Arbeo, awarded the Great Efficiency Prize for his work as Brand Director and BBVA content; or the Advisor to the Chairman of Iberdrola on Communication matters, Luis Gómez.Professional practicesThe Universidad Europea has agreements with companies related to Marketing and Advertising as the center of its business - advertising agencies, marketing agencies, media -, as well as with companies in all kinds of sectors, to enhance practices in their departments of marketing, in sectors such as banking, telecommunications, pharmaceuticals, energy, mass consumption, etc.Professional outingsThe Master's Degree in Marketing trains you to work in Marketing Departments of companies and corporations, contributing to the definition of the Marketing Plan and the policies to implement it.
It also prepares you in the latest trends in the field of Marketing, such as Neuromarketing and Digital Marketing, as well as making an integral approach to the different aspects to be mastered by the Marketing professional.
By obtaining the Master's Degree in Marketing, you will be able to research, plan, execute and control the marketing strategy of products and services through the proper management of Marketing instruments in modern productive organizations, both in the field national and international.
Marketing departments of companies and public and private corporations.
In research, planning, execution and control of the marketing and commercialization strategy.Admission processThe admission process for the programs of the Universidad Europea Postgraduate School is open throughout the year, although enrollment in any of the programs is subject to the existence of vacancies.
If you want personalized advice from the Postgraduate admissions team, you can go to any of our campuses located in Alcobendas or Villaviciosa de Odón (Madrid), or contact us through:
Telephone (+34) 91 740 72 72 or by e-mail firstname.lastname@example.org
After informing you, you must provide the required documentation:Admission request
Copy of DNI or NIE
Copy of university degree
CVThe admissions team will guide you in your professional future and will arrange an interview with the director of your degree to evaluate your candidacy.Testimonial“I studied advertising and public relations at ESIC Business & Marketing School. From the first moment of my career I knew that I wanted to do a master's degree and that is why I did not take a double degree in the career. At the end of my degree, I looked for many masters that had the marketing foundation I needed and the focus on the digital part necessary today. I found the perfect one, the Master's Degree in Marketing at the European University, which taught me in one year everything I needed to know about the world of marketing and communication, with expert professors in the field who were also working on some of the best companies in Spain. Iberdrola, HAVAS, etc. I was also lucky enough to be one of the first people who could enjoy their new Alcobendas campus with extraordinary facilities. "
Palmira González del Campo Former student of the Master's Degree in Marketing He is currently Business Development Manager at Serena Internacional