The Master's Degree in Marketing from the Universidad Europea incorporates new digital content and training in more advanced competencies taught by marketing professionals in banking, insurance, energy, advertising, collaborative economy, tourism, sports and digital business. Competences increasingly demanded by companies when selecting their employees for their commercial departments and marketing and communication areas. To do this, you will work in small groups with a case-based methodology, with experiential learning that brings you closer to the reality of the company from the first day. Even your Master's Thesis will consist of a real challenge of the company presented in the classroom and with the tutelage of professionals in the field. This is Challenge Based Learning Methodology.

In this way, you will learn to detect business opportunities and make them a reality in an efficient and profitable way, creating strong brands through effective communication campaigns and developing strategies of differentiation, innovation, development and growth.

If you are looking for an outlet to the new job market, take advantage of the different aspects of the Universidad Europea in the Master's Degree in Marketing:

  • Certificate in Neuromarketing:

You will obtain a certificate issued by the Spanish Neuromarketing Association.

  • Commercial simulator:

For an even more practical training and connected to the reality of the market you will use the Praxis MMT Commercial Simulator.

  • Digital Marketing Google:

If you want, you can participate in Google's demanding Digital Marketing contest.

  • European Space of Education:

You will obtain an official title recognized in all the member states of the European Union.

  • Connection with the company:

You will have among your professors active professionals from relevant companies such as BBVA, Altadis, DIA or Iberdrola that will connect you with the reality of the market


MODULE I: Strategic Marketing.

Global vision of the professional profile. Deepening the importance of Marketing within the organization. Assimilating new trends, methodologies and tools. Investigating in an applied way the strategic planning. Strategy: definition and planning. Business plan and marketing plan. Dedicating a clearly practical approach to market segmentation.

  • Marketing within the organization.
  • New trends, methodologies and tools.
  • Strategic planning.
  • Market Segmentation.

MODULE II: Neuromarketing and consumer behavior.

The new techniques of commercial research will be approached, from the broadest possible perspective, to explain, understand and predict consumer buying behavior, from other disciplines such as neurology, psychology, sociology and anthropology, which help to understand better the decision process of the consumer, as a complex individual with unique needs and motivations.

  • Commercial and market research.
  • Fundamentals of neuromarketing.
  • Consumer behavior qualitative techniques.
  • Consumer behavior quantitative techniques.
  • Neurophysiological measures for the study of Consumer behavior.

MODULE III: Marketing Plan.

The student will study in depth each and every one of the phases of a business plan. Promotional marketing and Trade Marketing, Direct Marketing and results. Execution of the marketing plan and measurement of results. Attraction marketing, Direct Marketing, Retail Marketing and Promotional Marketing are developed.

  • Stages of the development of the marketing plan.
  • Research methodology.
  • Narrative structure of the marketing plan.
  • New persuasive ways of presenting business models.
  • Academic Regulations.

MODULE IV: Commercial Management and sales techniques.

The relationship between marketing actions and the sales force will be analyzed, as well as the importance of vertical and horizontal coordination between both teams (marketing and sales), from the most tactical and commercial actions, to the most strategic and corporate ones.

  • The strategic sale.
  • The planning of the sales force.
  • Customer Support.
  • Sales team management
  • Negotiation and persuasion techniques.

MODULE V: Operational marketing.

The student will be able to conceive, manage and evaluate relational, direct and interactive marketing actions, as well as CRM tools, being able to understand the difference between recruitment, communication and loyalty.

  • Direct marketing.
  • Retail marketing
  • Promotional marketing
  • Attraction marketing
  • Reputational marketing

MODULE VI: Digital Marketing and Electronic Commerce.

Deepen the new digital trends in the field of marketing, such as social networks, search engine positioning and different communication and marketing actions from mobile devices and apps. In this module we will deepen in an eminently practical way the use of all these digital tools, and the student will be able to create their own virtual store.

  • Social Media Marketing
  • Web content management.
  • Search engine positioning strategies.
  • Marketing on mobile devices: Apps development.
  • Electronic commerce

MODULE VII: Integral Communication I.

These two modules are focused on training students to master the techniques, communication tools. Creation of the business image and create programs of visual identity and logo design. Understand the process of brand management and construction of new brands supported by new values. Effectively manage a brand to compete in the market and strengthen its value. Design a corporate image manual and how to apply it. Selection of internal communication tools. Sponsorship and patronage plan management. Will be able to design, direct and successfully coordinate media strategies, event organization and advertising.

  • Strategic planning of personal brand.
  • Branding; strategic brand management.
  • Internal communication.
  • Persuasive communication
  • Creative processes and naming.

MODULE VIII: Comprehensive Communication II.

  • Corporate communication.
  • Creativity techniques
  • Communication and new technologies.
  • Communication strategies and creative process.
  • Research in advertising communication.
  • Communication strategies Youtubers and bloggers.

MODULE IX: Professional practices.

Professional development in the field of business practices.

MODULE X: Final Master's Project.

It is intended for teamwork of an original work that will be publicly exposed in court to obtain the master's degree.

Career opportunities and employability

The Master's Degree in Marketing trains you to work in Marketing Departments of companies and corporations, contributing to the definition of the Marketing Plan and the policies to implement it.

It also prepares you in the latest trends in the field of Marketing, such as Neuromarketing and Digital Marketing, as well as making an integral approach to the different aspects to be mastered by the Marketing professional.
By obtaining the title of Master in Marketing, you will be trained in the research, planning, execution and control of the marketing strategy of products and services through the proper management of Marketing instruments in modern productive organizations, both in the field national as well as international.
Marketing departments of companies and corporations.
In research, planning, execution and control of the marketing strategy
Program taught in:
  • Spanish

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This course is Campus based
Start Date
9 months
10,400 EUR
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