The master incorporates new digital content and training in more advanced skills that companies demand when selecting professionals and experts for their commercial departments, and marketing and communication areas.
The master has a program that trains solid professionals who are able to understand and handle the new online communication tools, from social networks or marketing through mobile devices, and develop professional work in the Marketing department of companies and organizations.
You will be able to detect business opportunities, making them come true efficiently and profitably, creating strong brands through effective communication campaigns and developing differentiation, innovation, development and growth strategies.That makes us different?Challenge-Based Learning You will learn to propose solutions that represent an alternative to problems posed by the company in the classroom, working in groups with active methodologies, design thinking. The best proposals will be selected to present in the company. It is an opportunity to show your potential in future employers. Professional profileYou will become the marketing professional that companies are looking for, because you will be able to elaborate a marketing strategy in a comprehensive marketing plan, combining creative thinking with analytical thinking. You will also be able to develop yourself as a commercial director, ensuring the achievement of the company's objectives.Tech Experience You will master planning or management tools that companies use in their activity, and you will be prepared to respond to the needs of your business. In addition, you will have masterclasses taught by professionals from innovative companies. ToolsYou will learn to conduct market research to detect business opportunities, using complex analysis tools to predict, optimize or test results: techniques for market segmentation, product positioning, CRM, Google Analytics, etc.
Addressed toThe master's degree is aimed at graduates in the area of business, marketing, tourism and communication, as well as in other areas of Social Sciences such as sociology or psychology, without ruling out the possibility of access to graduates in other areas with professional concerns directed towards the field of business and communication. Professionals in the field of Marketing with at least one year of experience.PracticesThe master has agreements in companies related to Marketing and Advertising as the center of its business - advertising agencies, marketing agencies, communication media -, as well as in companies of all kinds of sectors: banking, telecommunications, fashion, automotive, energy or large consumption; for internships in their marketing departments.