Master's Degree in Marketing and Market Research

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Introduction

The general objective of this master's degree is to ensure that students learn to develop their functions in specific marketing companies -market research institutes, communication agencies and marketing or company consultancies- and also in the marketing departments of any public company or private. Today, the environments of organizations are not only global but also dynamic, turbulent and highly competitive. At the same time, the target audiences have become more informed and qualified groups and, therefore, more demanding in their demands. These new perspectives force organizations to act differently and prioritize in-depth knowledge of these audiences and their demands in order to offer them complete, personalized and differentiated care.

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Jaume I University (Universitat Jaume I)

Universitat Jaume I (UJI) came into being as a higher education and research centre on 27 February 1991 to meet the unanimous social demand in the Castelló area. It was also the fruit of a tradition in education inherited from the Teacher Training studies at the old University College of Castelló (Col·legi Universitari de Castelló, CUC), which dated from 1969. Read less

Castellón de la Plana

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Master's Degree in Marketing and Market Research

General

Test Preparation

Student Tests

Introduction

Student Loans

Student Housing

About the School

Jaume I University (Universitat Jaume I)

Jaume I University (Universitat Jaume I)

Keystone Scholarship

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General Information

Program Dates

Tuition & Fees

Program Type & Duration

Study Place

Funding

How to Apply

Language

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