Master's Degree in Event Management & Public Relations

General

Program Description

  • Campus: Mumbai
  • Duration: 2 Years
  • Eligibility: Graduate (Any Stream)

University of Mumbai’s GICED - Master’s Degree (Event Management & Public Relations) prepares students for a successful career in event management by giving them a well-rounded and multi-disciplinary qualification relevant to today's event industry. Designed with an optimal blend of theoretical and practical concepts, our curriculum gives a thorough understanding of key concepts and theories in event management combined with practical skills in the major areas of Event Conception and Implementation, Risk Management, Client Service and Venue and Project Management.

In the dynamic and competitive industry, a majority of the Event Management companies and related corporate houses prefer candidates with a Master's degree with industry-relevant skills. Practical experience will enable students to have a deeper understanding of the theoretical concepts they will learn in the classroom. Through internships and placements, we offer diverse opportunities to our students in various industries of Public Relations, Advertising & Marketing, Media & Entertainment, Travel & Tourism, Hospitality, and other related industries.

Course Structure

Semester I

  • 1.1 Principles of Management
  • 1.2 Human Resource Management
  • 1.3 Business Economics
  • 1.4 Introduction to Event Management & PR
  • 1.5 Event Management Planning
  • 1.6 Event Production Process
  • 1.7 Professional Industry Engagement (Practical Training)

Semester II

  • 2.1 Event Marketing & Sponsorship
  • 2.2 Information Communication Technology (ICT)
  • 2.3 Event Resource Management
  • 2.4 Event Team & Crew Management
  • 2.5 Event Cost Accounting & Finance Management
  • 2.6 Special Events - Wedding Planning & Live Events
  • 2.7 Professional Industry Engagement (Practical Training)

Semester III

  • 3.1 Media Management
  • 3.2 Public Relations
  • 3.3 Event Hospitality & Catering
  • 3.4 Legal Aspects of Event Management
  • 3.5 E-commerce & Digital Marketing
  • 3.6 Special Events - Sports & Recreation Services
  • 3.7 Professional Industry Engagement (Practical Training)

Semester IV

  • 4.1 Tourism Marketing
  • 4.2 Business Negotiation Skills
  • 4.3 Experiential Marketing & Technology
  • 4.4 Event Safety & Risk Management
  • 4.5 Entrepreneurship Management
  • 4.6 Special Events - MICE & Corporate Events
  • 4.7 Final Project Report
Last updated Feb 2020

About the School

Established as a Management Education Insitute, the NEST academy was conceptualized in the year 2000. Over a span of almost two decades, the institute has grown to be recognized as a leading name if t ... Read More

Established as a Management Education Insitute, the NEST academy was conceptualized in the year 2000. Over a span of almost two decades, the institute has grown to be recognized as a leading name if the field of education. Read less
Mumbai , Jaipur + 1 More Less