Master's degree website: href = "https://www.ucm.es/muce
General administrative inquiries: General Information Service. E-mail: informacion@ucm.es
Specific academic inquiries: Contact the Coordinator of the Master: href = "https://www.ucm.es/estudios/master-comercioelectronicoType of education: Face-to-face.
Number of new entry places offered: 35
Total credits: 60
Languages taught: Spanish.
Indicative price: 45.02 euros per credit (for Spaniards, community foreigners and those who have legal status as residents in Spain) and 84.07 euros per credit for other students.
Master's Scholarship: see relevant information here .AboutThe Master's Degree in Electronic Commerce (MUCE) is an Official Master's Degree that arises in response to the enormous growth that the world of commerce and marketing has experienced through the Internet, thanks to the improvement and speed of communications, and the increase and diversification of connected devices. Faced with the need for higher academic training for this type of business activity, the MUCE combines a double educational, business-commercial and technological aspect, adapted to this environment.
CurriculumCourse 1
Subject
Character
Credits
Direct Communication Channels
Compulsory
3.0
Ubiquitous Computing and New Models of Web Application
Compulsory
3.0
Business Law: Fiscal and Commercial Aspects of Electronic Commerce
Compulsory
3.0
Consumer Law
Compulsory
2.0
Web Design, Internet Technologies and Communication Networks
Compulsory
3.0
Relational Strategy
Compulsory
3.0
Organizational structure
Compulsory
3.0
Logistics and Operations
Compulsory
3.0
Digital Marketing Plan
Compulsory
3.0
Business Plan II: Projections
Compulsory
4.0
Business Plan I: General Framework
Compulsory
3.0
Strategic plan
Compulsory
3.0
Electronic Commerce Platform
Compulsory
3.0
Positioning and Security on the Web
Compulsory
3.0
External practices
External Practices
6.0
Corporate Software
Compulsory
3.0
Final Master's Project
Final Master's Project
6.0
Business transformation
Compulsory
3.0
goalsThe purpose of the Master's Degree in Electronic Commerce (MUCE) is to train highly qualified professionals for the development, direction and management of electronic commerce businesses through an official degree adapted to the European Higher Education Area.
Its objectives are:Respond to existing training needs by facilitating knowledge of useful instruments (both management and technological) for making senior management decisions in the current context of entities that operate through the internet.
Offer an advanced training corpus of a superior nature that allows the technical and managerial specialization of digital companies and institutions.
Create the conditions for the development of lines of research in the management framework of electronic commerce organizations.RecipientsGraduates in Business Administration and Management, Commerce, Computer Engineering, Software Engineering, etc., seeking an academic specialization to improve their job placement.
Professionals from online sales companies or interested in promoting this commercial channel.
Entrepreneurs interested in developing business models through electronic commerce platforms.Why study this master?Due to the great growth experienced in internet commerce and marketing, thanks to the improvement of communications and the increase in connected devices. Organizations with an internet presence demand professionals with higher academic training adapted to this environment. Thus, this University Master offers as possible professional opportunities the management of marketing companies through the internet, the management of the electronic branch of companies and entities, etc.Admission requirements for mastersNon-enabling university mastersBe in possession of any of the following titles:Spanish official university degree.
Title issued by an institution of the European Higher Education Area (EHEA) and empowering in the country of issue for access to Master's education.
Title of educational systems outside the EHEA that empowers in the country of issuance for access to Master's education, homologated or declared equivalent to the degree and academic level of Degree or Degree by the Ministry of Education and Vocational Training . In case of lacking the mentioned homologation or equivalency, it will be necessary to have authorization or access permission granted by this University.
Or be carrying out studies leading to the obtaining of any of the previous degrees during the course in which the pre-registration is carried out and be in a position to prove the obtaining of the same before the date established in the corresponding call (see href = "https: //www.ucm.es/requisitos-de-admision-a-masteres ).
In addition, students from foreign educational systems, whose mother tongue is different from Spanish, must prove level B2 of the Spanish language (or higher) .
Specific requirements that any of the requested masters may have. You can consult it by accessing the website of the Master itself.
