Master's Degree in Electronic Commerce

General

Read more about this program on the school's website

Program Description

Master's degree website: href = "https://www.ucm.es/muce

General administrative inquiries: General Information Service. E-mail: informacion@ucm.es

Specific academic consultations: Mr. Adolfo Millán Aguilar (Coordinator). E-mail: admillan@ucm.es

  • Type of education: Face-to-face.
  • Number of new entry places offered: 35
  • Total credits: 60
  • Languages taught: Spanish.
  • Indicative price: 45.02 euros per credit (for Spaniards, community foreigners and those who have legal status as residents in Spain) and 84.07 euros per credit for other students.
  • Master's Scholarship: see relevant information here .

About

The Master's Degree in Electronic Commerce (MUCE) is an Official Master's Degree that arises in response to the enormous growth that the world of commerce and marketing has experienced through the Internet, thanks to the improvement and speed of communications, and the increase and diversification of connected devices. Faced with the need for higher academic training for this type of business activity, the MUCE combines a double educational, business-commercial and technological aspect, adapted to this environment.

Academic year 2020-21

Course 1

Code

Subject

Character

Credits

Offered

606967

Direct Communication Channels

Compulsory

3.0

Yes

606970

Ubiquitous Computing and New Models of Web Application

Compulsory

3.0

Yes

606958

Business Law: Fiscal and Commercial Aspects of Electronic Commerce

Compulsory

3.0

Yes

606957

Consumer Law

Compulsory

2.0

Yes

606972

Web Design, Internet Technologies and Communication Networks

Compulsory

3.0

Yes

606964

Relational Strategy

Compulsory

3.0

Yes

606959

Organizational structure

Compulsory

3.0

Yes

606960

Logistics and Operations

Compulsory

3.0

Yes

606965

Digital Marketing Plan

Compulsory

3.0

Yes

606963

Business Plan II: Projections

Compulsory

4.0

Yes

606962

Business Plan I: General Framework

Compulsory

3.0

Yes

606961

Strategic plan

Compulsory

3.0

Yes

606968

Electronic Commerce Platform

Compulsory

3.0

Yes

606969

Positioning and Security on the Web

Compulsory

3.0

Yes

606973

Internships in Companies

External Practices

6.0

Yes

606971

Corporate Software

Compulsory

3.0

Yes

606976

Final Master's Project

Final Master's Project

6.0

Yes

606966

Business transformation

Compulsory

3.0

Yes

goals

The purpose of the Master's Degree in Electronic Commerce (MUCE) is to train highly qualified professionals for the development, direction and management of electronic commerce businesses through an official degree adapted to the European Higher Education Area.

Its objectives are:

  • Respond to existing training needs by facilitating knowledge of useful instruments (both management and technological) for making senior management decisions in the current context of entities that operate through the internet.
  • Offer an advanced training corpus of a superior nature that allows the technical and managerial specialization of digital companies and institutions.
  • Create the conditions for the development of lines of research in the management framework of electronic commerce organizations.

Recipients

  • Graduates in Business Administration and Management, Commerce, Computer Engineering, Software Engineering, etc., seeking an academic specialization to improve their job placement.
  • Professionals from online sales companies or interested in promoting this commercial channel.
  • Entrepreneurs interested in developing business models through electronic commerce platforms.

Why study this master?

Due to the great growth experienced in internet commerce and marketing, thanks to the improvement of communications and the increase in connected devices. Organizations with an internet presence demand professionals with higher academic training adapted to this environment. Thus, this University Master offers as possible professional opportunities the management of marketing companies through the internet, the management of the electronic branch of companies and entities, etc.

Admission requirements for masters

Non-enabling university masters

  • Be in possession of any of the following titles:
    • Spanish official university degree.
    • Title issued by an institution of the European Higher Education Area (EHEA) and empowering in the country of issue for access to Master's education.
    • Title of educational systems outside the EHEA that empowers in the country of issuance for access to Master's education, homologated or declared equivalent to the degree and academic level of Degree or Degree by the Ministry of Education and Vocational Training . In case of lacking the mentioned homologation or equivalency, it will be necessary to have authorization or access permission granted by this University.
  • Or be carrying out studies leading to the obtaining of any of the previous degrees during the course in which the pre-registration is carried out and be in a position to prove the obtaining of the same before the date established in the corresponding call (see href = "https: //www.ucm.es/requisitos-de-admision-a-masteres ).
  • In addition, students from foreign educational systems, whose mother tongue is different from Spanish, must prove level B2 of the Spanish language (or higher) .
  • Specific requirements that any of the requested masters may have. You can consult it by accessing the website of the Master itself.
Last updated Oct 2020

About the School

La Universidad Complutense de Madrid (UCM) es una institución de larga trayectoria y amplio reconocimiento social que aspira a situarse entre las primeras universidades de Europa y a consolidarse como ... Read More

La Universidad Complutense de Madrid (UCM) es una institución de larga trayectoria y amplio reconocimiento social que aspira a situarse entre las primeras universidades de Europa y a consolidarse como centro de referencia para el continente latinoamericano. Read less