Application: 7-20 January 2021
Tuition: 10000€/academic year for non-EU students
Welcome to studying data analytics and management through information at the Oulu University of Applied Sciences! The importance of data gathered from customers by businesses and organizations has increased during the lifecycle of products and services and in the development of business. Many decisions related to the development of products and services are based on direct data and the customer insights gained from analysing it. After graduating, you will be able to work in interesting expert tasks, such as with digital products or services. While studying, you will gain a deeper understanding of ICT and data analytics and will develop the expertise required in the development of ICT projects and business.
Significance of data analytics
After the rise of digitalisation, many services offered to consumers and businesses have become available online and are used via computers or mobile devices. This provides businesses with a large amount of user-oriented data, which they can utilise to develop their services and operations.
The significance of data and the insights gathered from it is emphasised in modern business development and decision-making. Data analytics allows companies to research large amounts of data and to find correlations and answers to questions that support decision-making, such as what has happened, why it has happened, what can happen in the future and what procedures the company should implement to solve potential issues. If the amount of data is large enough and the data itself is correct, companies can rest assured that their decision-making is not based on individual persons’ prejudices or potential misconceptions but on valid and relevant data. This type of decision-making provides a clear competitive edge now and in the future.
A University of Applied Sciences’ Master’s degree provides the same eligibility as a university Master’s degree. The Oulu University of Applied Sciences (Oamk) also refers to this as a master's degree.
Some of the studies are completed together with students completing master's degrees from other fields. Common studies will thus give you an opportunity to network with experts from other fields. The following study modules are included in common studies: strategy and personnel management, service design, project management, joint development, acquisition skills, sales and customer skills and entrepreneurship.
Studying the master's degree programme online
Education in English is primarily comprised of e-learning and can be completed flexibly while working in 1–2 years. The studies mainly involve flexibly scheduled online courses and assignments. The studies involve a hands-on period, where students will get to develop their expertise in a case study that serves local businesses. The thesis included in the degree programme is started at the beginning of studies and studies can be concentrated accordingly.
Studies included in the degree programme (60–90 ECTS):
The scope of the degree programme is 60 (Technology) or 90 (Business Economics) ECTS and is comprised of the following modules:
Disciplinary studies 25 ECTS
Advanced vocational studies 30 ECTS
Elective studies 5 ECTS
Thesis 30 ECTS
The purpose of disciplinary studies is to provide students with the necessary scientific research skills required to complete their master's degree. Advanced vocational studies focus on data analysis tools and methods and their application in supporting a company's decision-making. The degree programme is based on a practical approach that is particularly emphasised in advanced studies and in the Master’s thesis. The Master’s thesis revolves around applied research motivated by the needs of a company.
The study programme includes a research development task supporting work-life of 30 ECTS, i.e. a Master’s thesis, which can be started at the beginning of studies. The thesis is oriented around the private sector in such a way that the student chooses the subject matter on their own or can combine the development assignment to their own work. This way, the student is responsible for designing, testing and implementing a development project based on genuine demand. This also helps the student to develop as an independent innovator.
The thesis requires a systematic and investigative approach, knowledge in the field, the ability to define the task, methodological expertise, cooperative and communication skills as well as presentation and publishing skills.
Employment after graduating
After graduating, you can work as an expert in product development, in projects and in production. Employment options include:
Product development or production management.
Managing demanding ICT development projects.
Design and managerial tasks in the ICT field.
Demanding professional tasks in your respective field.
According to the Labour Institute for Economic Research (Palkansaajien Tutkimuslaitos – PT), completing a master's degree can raise an employee's annual income by thousands of euros. Read PT’s publication regarding their study.
Qualification and post-graduate studies
The programme will provide you with a Master’s degree level of qualification (EQF7) Post-graduate studies are offered by the Oulu University of Applied Science's School of Professional Teacher Education and the University’s faculties. The programme will also support your opportunities for post-graduate studies at the university and in the School of Professional Teacher Education.
For Master of Business Administration, applicants must have a higher education degree of a minimum of 210 credits from the field of business administration or natural sciences. Also, a post-secondary level diploma from Finland from the field of business administration or natural sciences is accepted.
For the Master of Engineering, applicants must have a higher education degree of a minimum of 240 credits from the field of engineering. Also, higher vocational level diploma in Finland from the field of engineering is accepted.
The qualification used for applying must have been completed by July 16 2021.
In addition, two (2) years of field-specific work experience is required after graduation. If the applicant has completed a post-secondary or higher vocational level diploma in Finland the requirement of two years work experience is counted from receiving the diploma.
The two years of work experience required for eligibility must have been acquired by July 31 2021.
The students are selected on the basis of the advance assignment. The document is evaluated on a scale of 0 to 100 points (minimum points 20) and should be submitted in English in pdf-format by uploading it to the online application on 27 January 2021 at 3 pm Finnish time at the latest. In cases of equal admission scores, the applicants will be ranked based on their first-choice degree programme on the application form.
English language skills of applicants will be evaluated from the advance assignment. Advanced assignment should consist of the following three (3) documents:
1. Cover letter (maximum 500 words)
The purpose of the cover letter is to outline the applicant's motivation and to share his / her interests and goals and the readiness to study in the program. In practice, it explains the reason why the applicant should be accepted as a student. The applicant describes his / her career and plans and how the studies are related to it. The applicant also presents how he/she intends to organize the studies taking into account work and life situation. The applicant also evaluates his / her current skills in relation to the curriculum of applied education.
2. Curriculum vitae (CV)
The curriculum vitae should be presented in a tight format. It should show, among other things, completed studies, work history and a list of publications if applicable.
3. Preliminary plan describing a development challenge (maximum 1000 words)
The preliminary plan should demonstrate at least one key challenge from the applicant's previous (or current) workplace environment which is in need of the relevant industry. One of the most important evaluation criteria of the preliminary plan is the concreteness of the plan. The plan demonstrates the applicant's capability to approach working life-based development assignment. The development assignment can be the theme of the master thesis.