Differential factorsOfficial version of the market leading program in communication and advertising studies, according to the ranking published by the "El Mundo" newspaper.
It incorporates the implementation of marketing as a key element where business communication is inserted.
ESIC Title. Students who take the University Master's Degree in Communication and New Technologies Management, URJC will also obtain the Master's Degree in Communication and Advertising Management from ESIC.Employability Ratio6 months after completing the program: 90%
One year after completing the program: 92%Data of former students of the programFunctional areas that our students occupy51% Marketing
10% SalesGeographical areas where they work81% Spain
10% Rest of Europe
9% LATAMMethodologyThe methodology of the program is focused on student learning through the combination of an adequate individual effort and the ability and involvement demonstrated in teamwork.
Tutors, mentors and teachers, facilitate the process of understanding and applying knowledge and transmitting skills.Virtuous circle of action-feedback-analysis-action in the participants of our program.
Development of critical thinking, promotion of independent learning (Student Centered Learning).
Sessions oriented to decision making.
Individual requirement in evaluations, cases, exercises, etc.
Team presentation of company cases.
Preparation, presentation and defense in groups of a final project supervised.Methodological CriteriaTheoretical component
Works and cases
Group evaluationsAcademic structureThis Master in Communication and New Technologies Management arises in order to satisfy the growing demand for qualified professionals in these insufficiently explored areas and who offer new and attractive professional opportunities.Quality of the program: Program accredited by ANECA (National Agency for Quality Assessment and Accreditation) with its VERIFICA program.
It uses advanced techniques, tools and metrics. It studies and works with the current information, marketing and communication technologies in the market.
Includes management skills tools such as coaching, leadership, business negotiation, and time management.Core modulesMethodology and researchMethods and techniques of investigation
Measurement of audience and advertising effectiveness
Social Media ResearchCompany and communicationStrategy and business objectives and stakeholders
Measurement and evaluation of intangible heritageCommunication addressIntegrated communication plan
Project management and business management
The organization's spokesperson
Interpretation of economic informationPersuasive communicationCorporate campaigns
Events and sponsorships
The new information societyPublicity communicationCompetitive environment
Advertising strategies and planning
Creativity and campaign analysis
Audiovisual productionTechnologies for information, marketing and communicationDigital marketing
Communication model 2.0
SEO / SEM
Social media and networks
CRM and marketing automationCross sessionsSeminars and conferencesGlobal ethics and values
Good corporate governance
Sustainability and environment
Entrepreneurship and economic growth
Communication for specific groupsManagement skillsLeadership and decision making
Change managementBusiness practiceTFMTFMRankingsESIC is among the best Business Schools in Spain, Europe and the World:
1. El Mundo + # 1 Spain in Advertising and Communication 5 consecutive years
2. The Economist + # 87 Worldwide
3. Bloomberg Businessweek + # 22 Europe