Master's Degree in Business Management Research, Marketing and Accounting

General

Read more about this program on the institution's website

Program Description

Master's degree website: href = "https://www.ucm.es/idemcon

General administrative inquiries: General Information Service. E-mail: informacion@ucm.es

Specific academic consultations: Mr. Emilio Álvarez Suescun (Coordinator). E-mail: emilio.alvarez@ccee.ucm.es

  • Type of education: Face-to-face.
  • Number of new entry places offered: 40
  • Total credits: 60
  • Languages taught: Spanish.
  • Indicative price: 45.02 euros per credit (for Spaniards, community foreigners and those who have legal status as residents in Spain) and 84.07 euros per credit for other students.
  • Master's scholarship: see relevant information here .

About

The Master in Business Management, Marketing and Accounting Research is the third best research master in its area in Spain, according to the Eduniversal ranking.

We believe that taking this Master is a great opportunity for those students who want to dedicate themselves to academic research in the field of business management, marketing or accounting, or for those experienced professionals who want to update their knowledge in this area.

This is not an MBA-style professionalizing Master. In this Master we offer the methodological and conceptual tools that are basic for a researcher who wants to do an outstanding doctoral thesis that then culminates in high impact publications.

But we also guide the consultant or executive who wants to complete his professional experience with a scientific approach in all three areas. If when we have a disease we want them to apply the latest scientific advances to cure ourselves, why not learn to evaluate the reliability and robustness of the results obtained by research work in business administration and management and apply that knowledge to make the decision make decisions more efficiently and improve your results?

Academic year 2020-21

Course 1

Code

Subject

Character

Credits

Offered

608601

Analysis of consumer behavior

Optional

6.0

Yes

608603

Communication in Marketing and Commercial Distribution

Optional

6.0

Yes

608598

Entrepreneurship and Innovation

Optional

6.0

Yes

608597

Strategies for Business Growth

Optional

6.0

Yes

608594

Data sources

Compulsory

6.0

Yes

608602

Marketing Research

Optional

6.0

Yes

608604

Marketing and New Technologies

Optional

6.0

Yes

608593

Investigation methodology

Compulsory

6.0

Yes

608595

Statistical Methods Applied to Research I

Compulsory

6.0

Yes

608596

Statistical Methods Applied to Research II

Compulsory

6.0

Yes

608599

Operations, Technology and Supply Chain

Optional

6.0

Yes

608600

Organization and Human Resources

Optional

6.0

Yes

608609

Final Master's Project

Final Master's Project

12.0

Yes

goals

Train specialized researchers in the field of business management, marketing and accounting that can be incorporated into doctoral programs at public and private universities. To do this, we provide students with the main conceptual and methodological tools to develop quality research that has a high scientific and social impact.

Likewise, the University Master's Degree provides the conceptual and methodological bases necessary to be able to carry out applied research that responds to the most important challenges facing public administrations, consultancies and companies and proposes new growth paths for them.

Recipients

The Master's degree is especially aimed at those students with a good academic background who want to dedicate themselves to university teaching and / or scientific research in the field of business management, marketing or accounting.

But it is also an opportunity for those professionals with experience who want to update their knowledge in these areas and wish to complete their experience with a scientific approach, applying the latest advances in research for more efficient decision-making.

To take the Master's degree, it is required to be in possession of a Bachelor's or Bachelor's degree in Business Administration and Management or in which fundamental subjects of business management, marketing and accounting are taught. It is recommended to have a good level of English, for an adequate understanding of the work material used throughout the program.

Why study this master?

Successful completion of the Master's Degree in Research in Business Management, Marketing and Accounting facilitates access to the area's Doctorate programs and enables its graduates to carry out an outstanding doctoral thesis that will later culminate in publications of high scientific impact and that contribute to the generation of wealth and increase social welfare.

Likewise, the graduates of the Master will be able to bring the company closer to the university and apply the scientific knowledge that is developed in them and the methodological tools that it uses to transform the organization in which it works and make it more efficient, becoming a key asset of the same.

For this, we have a staff of excellent professors, all of them PhDs, with an extensive teaching and research career, with more than 26 six-year terms of research and publications in internationally renowned journals. We also have the library of the Faculty of Economic and Business Sciences, one of the libraries with the most resources in the field of economy and business in Spain.

All this has allowed us to become the best Master in research in administration and management in Spain (El Mundo ranking) and the fourth best Master in management research in Spain (Eduniversal ranking).

Admission requirements for masters

Non-enabling university masters

  • Be in possession of any of the following titles:
    • Spanish official university degree .
    • Title issued by an institution of the European Higher Education Area (EHEA) and empowering in the country of issue for access to Master's education.
    • Title of educational systems outside the EHEA that empowers in the country of issuance for access to Master's education, homologated or declared equivalent to the degree and academic level of Degree or Degree by the Ministry of Education and Vocational Training . In case of lacking the mentioned homologation or equivalency, it will be necessary to have authorization or access permission granted by this University.
  • Or be carrying out studies leading to the obtaining of any of the previous degrees during the course in which the pre-registration is carried out and be in a position to prove the obtaining of the same before the date established in the corresponding call (see href = "https: //www.ucm.es/requisitos-de-admision-a-masteres ).
  • In addition, students from foreign educational systems, whose mother tongue is different from Spanish, must prove level B2 of the Spanish language (or higher) .
  • Specific requirements that any of the requested masters may have. You can consult it by accessing the website of the Master itself.
Last updated Oct 2020

About the School

La Universidad Complutense de Madrid (UCM) es una institución de larga trayectoria y amplio reconocimiento social que aspira a situarse entre las primeras universidades de Europa y a consolidarse como ... Read More

La Universidad Complutense de Madrid (UCM) es una institución de larga trayectoria y amplio reconocimiento social que aspira a situarse entre las primeras universidades de Europa y a consolidarse como centro de referencia para el continente latinoamericano. Read less