Every marketing and communications expert nowadays needs knowledge on the digital environment and the channels that really make an impact on the chosen target groups. If you are interested in developing your knowledge and skills a bit further, this programme is for you. The unique combination of marketing and corporate communication makes this programme forerunner in the education landscape.
The Master’s Programme in Digital Marketing and Corporate Communication at the Jyväskylä University School of Business and Economics (JSBE) educates professionals of digital marketing and corporate communications for the needs of both nonprofit and private sectors. We combine the most relevant aspects of digital business, marketing, and corporate communications with the latest academic research conducted in the field. Graduation from the programme gives in-depth knowledge and skills to plan and execute strategic and tactical activities in managerial and expert positions related to marketing, sales, and corporate communication in today’s digitalized society.
The programme is being taught by academics working in the Digital Marketing and Communication research group at JSBE and both national and international practitioners. Finland is among the leading countries in the world in terms of how organizations and inhabitants use information and communications technology (ICT). For example, almost everyone in Finland uses online banking and owns a smartphone. We also have the lowest mobile data prices in the whole world. Recently Finland was ranked 1st in how well it embraces information technology ahead of Singapore and Sweden. Thus, studying digital marketing and communication in one of the leading universities in Finland is a perfect place for students enrolling in this programme.
DMCC graduates master the core content areas of their discipline from four perspectives: 1) identifying the core theories and areas of digital marketing and corporate communication,
2) classifies the core objectives and tasks of digital marketing and corporate communication,
3) managing customer and stakeholder relationships with digital tools, and
4) applying principles of business ethics related to decision-making. Additional information on the structure and contents of the programme is available here.
Tuition fees will be introduced only for non-EU/EEA students in Finland from August 2017 onwards. The fees will concern non-EU/EEA degree students who start their studies in English-taught Master's degree programmes in August 2017 or after that at the University of Jyväskylä. The fees will not concern those non-EU/EEA students who
- have started their studies before autumn 2017
- are enrolled in Doctoral/PhD level studies and research
- study in degree programmes taught in Finnish
- are EU/EEA citizens or their family members (spouse/child)
- are already residing in Finland or some other EU country on a permanent basis (i.e. are equivalent to EU citizens *)
* continuous (A) or permanent (P/P-EU) residence permit type
Structure of studies
The complete studies total 120 ECTS credits. Studying full time, students will graduate within 2 years. The modes of study vary and they are planned to meet the learning objectives of each course. Modes of study include contact teaching, independent study, project work, and workplace learning.
- 80 ECTS Major studies in digital marketing and corporate communication
- 6 ECTS Managing customer relationships
- 6 ECTS Digital interaction 6 ECTS IT acceptance & the digital user
- 6 ECTS Digital marketing communications
- 6 ECTS Digital marketing management and planning
- 8 ECTS Digital marketing in action
- 4 ECTS Methods
- 38 ECTS Master's thesis and seminar
- 30 ECTS Minor studies, including for example other business fields (accounting, management, leadership, finance), Information technology, Communication, Statistics, Sports and Health Sciences
- 10 ECTS Language and communication studies
The topic of the Master’s thesis is related to the digital marketing and communication research group’s focus areas. The topic can be either chosen independently or given by the programme instructors. Along the Master’s thesis process, you will take part in a thesis seminar. In the seminar, you will present your own research plan and hear about other students' progress. Your thesis supervisor will guide and support you throughout the thesis process. While writing your Master’s thesis, you will learn about independent information retrieval, critical evaluation of information, as well as the generation and application of new knowledge. After completing your Master's thesis you have acquired many generic skills related to working life, such as problem-solving skills, project management skills, and self-study and self-management skills.
We expect graduates from the programme to work in expert and managerial positions in Marketing, Communications, Digital Marketing etc. Our recent graduates from our Finnish Master’s Programme in Marketing work in positions such as:
- Digital Marketing Manager
- Marketing Manager
- Sales Manager
- Communications Planner
- Business Coach
- Marketing Coordinator
- Marketing and Communications Manager
- Customer Relationship Manager
- Digital Marketing Planner
- Brand manager
The graduates receive a Master of Science (Economics and Business Administration) degree (major: Digital Marketing and Corporate Communication).
Co-operation with other parties
The programme collaborates closely with the practitioners of both marketing and communications. Experts from businesses will provide a number of visitor lectures on various courses and collaborate both in student work (group work, case studies etc.) as well as faculty research (research projects, research visits etc.). Integrating practitioners’ input into the programme improves its practical relevance and provides students with networking opportunities.
The master’s programme is linked to the Digital Marketing and Communication (DMC) research group. The group consists of academic and industry award-winning faculty and focuses on the effects of digitalization on customers, stakeholders, businesses and societies in close collaboration with industry partners. The group attempts to add knowledge on the use of digital and social media in business and corporate communication, as well as describe their intangible and tangible contribution to value creation. Further, the group focuses on the effectiveness of digital communication and marketing and develops their measurement practices. Recent projects have dealt with digital marketing communications in industrial companies, transparency of sponsored content and SMEs responses to the changing marketing communications landscape. Current projects examine digital customer experience in the contexts of retailing, online shopping, mobile banking and other mobile services. The objective of the group is to contribute to the growing discussion in marketing theory dealing with the impacts of digital and social media on customer engagement, customer experience management, marketing communications, corporate communications, value creation, business-to-business marketing and marketing strategy. The research group uses both qualitative and quantitative research methods and collects data internationally.
Postgraduate study opportunities
This Master’s programme qualifies graduates to continue to doctoral studies. The DMC research group is regularly looking for new talented research-oriented doctoral students to work in their various industry and academic projects.
This school offers programs in:
Last updated February 19, 2018