The Master in Multimedia Communication is an official postgraduate program (70 ECTS) vocational guidance given in collaboration TRACOR and CEU San Pablo University and aims to train students in the skills required to perform work as professionals in the advertising communication, journalism or audiovisual Internet and New Media.
The Master in Multimedia CommunicationOfficial certification by the San Pablo CEU University, is studied in double degree, with one of the three following TRACOR Master programs:
The development of new information technologies, especially the Internet, and the rapid expansion of digital media has led to a radical change in labor market requirements in relation communicator profile in its different specialties. All communication professionals work immersed in a specialized environment, not only technologically, which affects their productive routines.
The new information technologies are not an end in themselves, but induce new modes of ownership, new behaviors and come to affect even the most fundamental theoretical principles of information science and communication. Understood that the control of information was the true source of power has come to learn that power is in the dissemination of information on a large scale. The uses of Internet and new media in communication are becoming more complex and heterogeneous forcing the student to be professionally trained in a more specialized way again.
Companies must address these new demands that return to communication full strategic importance: the acceleration of technological change and market flexibility. Greater integration of businesses in complex communication networks is one of the new challenges of communication.
The impacts on the labor market are felt: communication agencies are developing new and companies need to employ specialized professionals. The profiles sought change, and adjusted to the specificities of each professional sector: large groups seeking true strategists technologies that dominate and integrate digital tools from a global dimension of communication. Small and medium businesses now perceive that their activity can not be limited to artisanal production and that, even with modest technical needs, should have an open approach to new forms of communication.
The Master in Multimedia Communication adapts to the needs of an unmet demand, a new professional profile with a background in communication design and technology, and an overview of the entire process of creating value.
Understand the impact of SEO, SEM, SMO or Mobile Marketing are key today. Being able to establish a comprehensive communication strategy including the usability of the web, the message on social networks, contextual advertising or impact of email marketing action is essential. Create, launch, measure and optimize all multimedia keys communicator.
Advantages of studying this master in TRACOR
Profile of students in the Master in Multimedia Communication in TRACOR during the period from 2011 to 2016
Objectives and Skills
Objectives of the Master in Multimedia Communication
The purpose of the Master in Multimedia Communication is the acquisition by the student of a formation of advanced and specialized level in all knowledge, technologies, techniques, tools and processes needed to design, manage, develop and produce communication from various perspectives and objectives for Internet and New Media.
Whether at the corporate level in the industry media in the communications industry and the advertising or online marketing, students will acquire general skills, specific and skills, to be able to analyze, understand and know how to apply, depending on different industries and communication objectives, new digital technologies to traditional and new, needs journalistic or corporate information, graphics and audiovisual communication, marketing or advertising business.
The program aims to produce a comprehensive, versatile and able to assume different professional roles in this new, emerging and geometric progression in their advance, specialty digital communication oriented Internet and new media communicator.
Depending on the selected by the student, among the three elective modules offered by the Master, the aim will be specialty:
- Professional marketing communications and advertising for Internet and mobile devices. (SPECIALTY IN MARKETING AND ADVERTISING FOR INTERNET AND NEW MEDIA)
- Journalists digital media. (SPECIALTY IN DIGITAL JOURNALISM)
- Audiovisual journalists specializing in Internet and New Media. (SPECIALTY IN AUDIOVISUAL COMMUNICATION FOR INTERNET AND NEW MEDIA)
That students know how to apply the acquired knowledge and ability to solve problems in new or unfamiliar environments within broader (or multidisciplinary) contexts related to graphic design and visual communication.
The student should be able to integrate knowledge and handle complexity, and formulate judgments based on information that was incomplete or limited, includes reflections on social and ethical responsibilities linked to the application of their knowledge and judgments.
The student knows communicate their conclusions (and the knowledge and rationale underpinning) to specialists and non-specialists in a clear and unambiguous manner.
The student possesses the learning skills that allow them to continue studying in a way that will be largely self-directed or autonomous.
The Master in Multimedia Communication consists of four mandatory instructional modules and three optional modules schooldays (of which the student must choose one) constituting the three possible specialties is the Master:
- Specialization in Digital Journalism
- Expertise in Marketing and Advertising for Internet and New Media
- Specialization in Audiovisual Communication Internet and New Media
The Master in Multimedia Communication is an official postgraduate program (70 ECTS) vocational guidance given in collaboration TRACOR and CEU San Pablo University and aims to train students in the skills required to perform work as professionals advertising, journalism or audiovisual communication on the Internet and New Media.
These instructional modules should be added to the Final Master and placements in companies compulsory labor.
Admission process Masters in Multimedia Communication
The Master in Multimedia Communication is recommended especially graduates in Advertising and Public Relations, Journalism, Communication Studies, Humanities and Business Administration without discarding other university graduates with training interests and careers in multimedia communication related areas.
Students who intend to access the Program must be in possession of:
- A Spanish official university degree, preferably graduates in Advertising and Public Relations, Journalism, Communication or Business Administration;
- A certificate issued by an institution of higher education in the European Higher Education Area entitling the issuing country for access to teachings of Master
- A title under foreign education systems to the European Higher Education Area without approval, after verification by the University that accredits a level of education equivalent to the corresponding Spanish university degrees and that authorizes the issuing country for access to teachings of Master
The Admissions Committee TRACOR meets regularly to assess the various applications of students who have completed admission tests. The Department of Information and Admissions is responsible for informing candidates of the final result of the admission process. In case of non-acceptance, it is always communicated personally interested, guiding, as far as possible, on more suitable for your career alternatives.
Once admitted into the program, the Department of Information and Admissions tells the student candidate for the steps to reserve a place and final enrollment in the Masters. To reserve a place, the candidate must proceed to make the payment of 20% of the registration fee. The formalization of tuition Agreement grants candidate status student can choose between several forms of payment.
- Expertise in Marketing and Advertising for Internet and New Media 21,875 Euros
- Specialization in Audiovisual Communication Internet and New Media 19,200 Euros
- Specialization in Digital Journalism: 19,200 Euros
- There is a program of corporate scholarships from 25% to 100% of the cost of the master.
- Check the program of mobility aids.
- If you are an international student there is a special program grants and scholarships for you.
Students of the Master in Multimedia Communication perform three months external practices in companies once the Master. And thanks to the First Employment program we guarantee your first job contract. We added additional three months internship within three months of initial TRACOR practices and also agrees in writing to get you a six-month contract work in multimedia communication so that your resume is round.
The COIE of San Pablo CEU University and the Department's Career TRACOR work together to obtain practical and career opportunities for students in the Master. Both departments have many cooperation agreements with companies in the area of communication.
The aim of external practices is that students can develop the skills and apply the knowledge learned during the Master in a professional environment.
Agencies interactive communication, media online, Internet portals, media companies and telecom operators, enterprises and departments of marketing and interactive advertising, communication offices of large corporations or small and medium enterprises, companies specializing in communication Internet or mobile communications (mobile marketing) are some of the natural career opportunities to the Master.
These are some of the companies that collaborate with the school offering practical or employment to graduates of the Master:
014 MEDIA • ACCIONA • ACENS TECHNOLOGIES • ADFUERA • ADN.ES • ADCONION • KEYS NEWS COMMUNICATION SYSTEMS • • ALBANTA AGORA CREATIVE MARKETING SOLUTIONS ALEGGRIA • • • AMADEUS IT GROUP ALPIXEL • ANAYA AMAZON • • • ARROBA NETWORK COMMUNICATIONS ARYAN • ASIP • ASAI PRODUCTIONS (LIVE) • ATOS ORIGIN • AVON COSMETICS • AXEL SPRINGER • AZENTO DESIGN • BABY bOOMERS COMMUNICATION • BANCO SANTANDER CENTRAL HISPANO • BANK INVERSIS • BANKINTER • BARFUTURA • BASSAT OGILVY • BESANA ADVERTISING • BIDDUS • BLUE CELL • BRAVA PRODUCTIONS • BRAVENT • BSB ADVERTISING • Burson-Marsteller • CAMPOFRÍO • CARAT SPAIN • CARREFOUR • CARRERA & CARRERA • CEMEX SPAIN • CIBERNOS • CINTRA • XTALEMPRESA • CIRCLE TRAINING • CONTINUUM (CREATIVE SOLUTION CONTINUUM) • CONSULTACLICK • STANDARD ADVERTISING AND MARKETING • Cheeeeese HAPPY DESIGNERS LIVE • DELOITTE • • DVD GO DNA HEALTH (GROUP PLANET) • DOL CHE AND CREATING E-LECRO • • • EDITIONS CONDÉ Edelman - NAST • EDITORIAL MEDICA • The plus side • LIEUTENANT SAM • EMRED.COM • ENTROPY MARKETING GROUP • ESIN CONSULTORES • STAR • DIGITAL STUDIO EUROPORTAL JUMPY LAMELA • • • FILTER COMMUNICATION FEPECO • FLUENTIA • FOUNDATION Cibervoluntarios • FOUNDATION CHILE-SPAIN • Technical Office ECHEVERRIA • CREATIVE GALLERY • GERBERA • GESTAZION COMMUNICATION • GLOBAL MARKETING STRATEGIES • GREY • GROW COMMUNICATION • Gomez Acebo COMMUNICATION • Hachette Filipacchi • HAIKU MEDIA • HP (HEWLETT PACKARD) • IMAGIA • Imaste • INTERACTIVE INFORMATION • INFORPRESS • INTERBRAND • Invergar • JCDECAUX • J WALTER THOMPSON • KTG • CIA PACKAGING & BRANDING • SIDE MIND • LEADRLINKERS • LEMURIA CREATIVE • LEE HECHT HARRISON • LE MOUSTACHE • LIDERNETWORK • CAPITAL Business • LOGIXELL RESEARCH ( LOGIQO) • MADRID • EDUCATIONAL EXCELLENCE MAGIC TOUCH • MANINVEST • Manone CREATIVE SITE • MAHOU • Megamedia TV • MCCANN ERICKSON • MK MEDIA • MUSSA SOLUTIONS • NEW DAY COMMUNICATION • NH Hoteles • NATUREH • BUSINESS CORE • Nurun • OKI SYSTEMS IBERICA • OLAS ADVERTISING • ON LINE MARKETING • OPINATOR • PANDA SOFTWARE • PARCLIK • pLAYTHE.NET • PORTAL OF DIRECTORS • PRISA Brand Solutions • PROINTEC • propels • PSYMA IBERICA • PUBLISEIS INITIATIVES PUBLICITARIAS • Q & A ADVERTISING • RBA EDITIONS • REASON WHY • REPSOL YPF • MAGAZINE KEY • ROCK INTERNET • RPA EVENTS • SANOFI - PASTEUR MSD • SCIENCE TOOLS • SEAMER • SIEMENS • Słaboń SOFTWARE • SGAE • Shakelton • SOCIAL NOICE • SOLCOM • SOONMEDIA • SORENSEN • SPARKLINGMEDIA • Spiroox MEDIA • SUN PLANET • TRADEDOUBLER SPAIN • TEMPERA-MENTO • CREATIVE TERRITORY • T20 MEDIA • UNICONSULT • UNIDENTAL • UNIPUBLIC • TRAVEL EL CORTE INGLES • VIP NET VODAFONE 360 • • WEB2IMPACT • WUNDERMAN • WYSIWYG DIGITAL DESIGN • YA.COM • YOUNG & RUBICAM • SPAIN • ZETA ROCHER YVES DIGITAL. • AUDIOVISUAL • AntropoDocus • AGORA NEWS COMMUNICATION • ARAIT MULTIMEDIA • ATLAS • MOUTH MOUTH • CENTRAL BROADCASTER MEDIA • CORPORACIÓN ARAGON TV • CORPORATION CRN TV • QUARTZ PRODUCTIONS • DRIVE TV • EXILE PRODUCTIONS • WORLD TV • EUROPRODUCCIONES • FOUR LUCK BANANA • FREE YOUR MIND TV • GLOBODIGITAL (GROUP DA VINCI) • GLOBOMEDIA • GRUNDY PRODUCTIONS • GROUP GANGA PRODUCTIONS • IMAGINE • INDIAN FILMS • ISLAND PRODUCTIONS • 3Koma PRODUCTIONS • KORPA TV • FACTORY OF TELE • THE SIXTH • MAGNUM MULTIMEDIA • MALVARROSA MEDIA • MEDIAPRO • paper mills, SL • MONO FILMS • MORENA FILMS • NEUTRAL DENSITY FILMS • NOTRO FILMS • ONO (CABLEUROPA) • OPEN CIRCUIT tELEVISION PRODUCTIONS, SL • PLURAL ENTERTAINMENT • Pretesa (PROMOTER TV station) • PRODUCTIONS MANDARIN • PRODUCTIONS THE EXILE • PULSE CURRENT CONTENTS • SOGECABLE • TV • ARE ONLY AUDIOVISUAL TECHNOLOGY • SONY PICTURES TELEVISION • SUPERSOPRT TV • TV AUTONÓMICA ARAGON • TELEVISION DIGITAL MADRID (8Madrid TV) • TELSON AUDIOVISUAL SERVICES • TODOVISION FILMS • Veo7 • VIDEOMEDIA • VivoCom • VNEWS News Agency • VOLARE TV • WALT DISNEY COMPANY IBERIA • WARNER BROS. • ENTERTAINMENT SPAIN ZEPPELIN TELEVISION.
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