Master's Degree In Marketing, Communication And Digital Strategy (Milan) - Italian Path

Il Sole 24 ORE Business School

Program Description

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Master's Degree In Marketing, Communication And Digital Strategy (Milan) - Italian Path

Il Sole 24 ORE Business School

The Master Marketing Communication and Digital Strategy is an intensive path after graduation to work in marketing, communications and the digital world. Through an innovative and multidisciplinary educational program, the Master Marketing and Digital Communication Strategy gives participants the opportunity to secured internships in multinational companies, communication and web marketing agencies, consulting firms.

STRUCTURE

The Master, full-time, limited numbers and compulsory attendance, a total duration of 10 months:

  • 6 months of classroom training
  • 4 months of internship at companies, agencies and consulting companies engaged in marketing and communications.

In support of our classroom, there is a e-learning platform where you can consult documents, handouts, multimedia courses and interact with peers and teachers even in collaborative learning.

PROGRAM

The Master's program follows a modular structure and offers a complete and thorough overview of the issues of Marketing and Communication:

  • preparatory courses (business system, business strategy, fundamentals of business administration, the legislative framework)
  • Market, consumer and digital media: the new reference scenario
  • Marketing and Competitive Analysis
  • marketing accounting
  • Services Marketing
  • International marketing
  • Distribution policies and channel management
  • New communication strategies: the integration of on- and off-line channels
  • Digital strategy: the new generation of marketing between engagement and social media

The program is completed, visits and project work in collaboration with companies. In recent editions have been involved: CocaCola HBC, Lottomatica, Carlsberg, IKEA, Timberland, Sisal, L'Oreal, Virgin Active, Exon Mobil, Mobile Post Office, The Walt Disney Company, Dentsu Aegis Media, ENI, Nestlé Waters, San Pellegrino, Philips, Findus, Technogym, Microsoft, Airbnb, HP, Mars.

The Master includes a study tour to DublinWhich it is one of the most important destinations in Europe in the field of web marketing and the presence of the European headquarters of multinational companies in the tech industry and IT, as Google, Facebook, Twitter, Salesforce, Ebay.

STAGE

The internship is an integral part of the training course, represents an important opportunity to enter the world of work. Four months of "training on the job" at major companies, societa 'Consulting and Advertising' agencies to complete the learning process.

RECIPIENTS

The Master Marketing, Communication and Digital Strategy is aimed at young graduates and undergraduates in socio-economics, humanities, legal and technical-scientific interested and motivated to pursue a career path in the field.

FACULTY

The teaching is carried out by consultants, managers, operators in the sector, with a proven teaching method, ensure a gradual learning and full of matter.

ADMISSION PROCEDURES

The Master has a limited number and provides a screening of candidates and a selection process. To submit your application please complete the admission request online.

SCHOLARSHIPS

grants and soft loans are available.

CONTACTS

For more information about the Master, please contact:
Fabiana Andreani
Tel +39 02 3022 3663
Email: fabiana.andreani@ilsole24ore.com

This school offers programs in:
  • Italian


Last updated April 10, 2017
Duration & Price
This course is Campus based
Start Date
Start date
Oct. 2017
Duration
Duration
10 months
Full time
Price
Price
Information
Deadline
Locations
Italy - Milan
Start date: Oct. 2017
Application deadline Request Info
End date Request Info
Dates
Oct. 2017
Italy - Milan
Application deadline Request Info
End date Request Info